Unmade: media and marketing analysis

Start the Week: SCA hunts for next CEO; Musk seizes Twitter; WPP's new commerce move


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Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.

Today’s topics:

* SCA calls in headhunters for Grant Blackley’s successor

* Twitter board agrees to sell to Elon Musk

* CarExpert takes the war to its rivals

* Netflix had a bad week; CNN+ had a worse one

* WPP’s giant e-commerce play

Today’s episode features Unmade’s Tim Burrowes in the UK and and Damian Francis in Australia. As always, we’d love to hear what you think at [email protected]

Further reading:

* SMH: Korn Ferry hired in Southern Cross succession planning effort

* BBC News: Elon Musk strikes deal to buy Twitter for $44bn

* AFR: CarExpert raising $10m to buy Price My Car; IPO next

* Unmade: The Netflix U-Turn

* Sunday Times of London: WPP’s plan to run brands’ online stores

Audio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: [email protected]



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
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Unmade: media and marketing analysisBy Tim Burrowes


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