Welcome to Start the Week, our Monday scene-setter for the week ahead.

Getting set for South by Southwest

Today:

* South by Southwest hits Sydney;

* Kyle & Jackie O’s $200m deal comes closer;

* ACRA awards winners announced;

* Upfronts season reaches final weeks

Further reading:

* The Australian Financial Review: Kyle and Jackie O to take on Melbourne in new $200m KIIS FM contract

* Radioinfo: ACRAs 2023: Full Winners List

* Unmade: Telling brand stories to an agreeable audience

* Unmade: 'It's like addressing the United Nations of the creative industries': Colin Daniels, the man bringing SXSW to Sydney

Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.

Time to leave you to start your week.

Production was by Seja Al Zaidi with editing courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

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