Welcome to the inaugural episode of The HubHeroes Podcast! Our mission is a bold one – to empower all of you (marketing, sales, and business leaders) to explore the expansive universe of inbound and HubSpot in a way that's never been done before, so you can become a HubHero in your own right. So you can don your own majestic cape as a HubHero of traffic growth, leads, and sales.

But before we talk about WHAT you need to do to make your growth goals a reality, and HOW you get there, we have to answer one other question first – WHY? Actually, we need to answer more than one WHY question first, not just one.

For example:

• Why are we obsessed with transforming you into inbound masters and HubHeroes?
• To understand WHAT your first steps are with HubSpot, we first need to answer WHY you turned to HubSpot in the first place?
• And the same holds true if you're first dipping your toe into the world of inbound – WHY are you getting into the idea of inbound?

Those last two questions are absolutely essential, and make up the core of our conversation in this episode. What makes inbound so powerful is its limitless potential. What makes HubSpot a powerful platform for growth is that it's a blank canvas upon which you can paint awe-inspiring marketing, sales, and service masterpiece. 

However, you can only realize the limitless potential of inbound and paint your own HubSpot masterpiece is challenging yourself to ask that simple question: Why? Are there specific gaps in your sales, marketing, and service processes? Did you realize that something big needed to change?

So, in this episode, we begin our epic adventure into all things inbound and HubSpot with a conversation that will empower you to answer WHY for yourself, your teams, and your organization overall. 

WE ALSO TALK ABOUT ... 

• Change management strategies, because one of the biggest friction points in adoption of HubSpot and inbound is an unwillingness to change within your teams.
• How HubSpot Academy is so powerful, you should consider it a mandatory part of your adoption strategy – because education is key to your success.
• The core of success with HubSpot and inbound is understanding everything you do (creating content, publishing on social media, creating valuable sales sequences) should be geared around the primary objective of building trust.
• George, Max, and Devyn share their HubSpot origin stories, and how HubSpot at its core is about humans. Serving humans, understanding humans, empowering humans.
• George also adds fuel to the fire by igniting controversy over his love of pickle and peanut butter sandwiches. 

And that's just the tip of the iceberg, folks! So, strap in and get ready to push play on the first-ever episode of HubHeroes. It's going to be a wild ride, but take the leap – we know you're ready.

RESOURCES FOR THIS EPISODE

Some of these we talked about, others we're adding because they're only going to make the episode that much sweeter for you ... 

• HubSpot Academy (bookmark it, live it, love it)
• What is the HubSpot Flywheel? 
• Get to know the George B. Thomas origin story
• Heroic habits in your life
• An enormous leap: Changes to my inbound, agency, and HubSpot journey
• Start with Why (a TED Talk by Simon Sinek) 
• Wait, what the heck is The HubHeroes Podcast?!