Start Your Dental Practice

By Jonathan VanHornBusiness Medicine Health & Fitness

Start Your Dental Practice episodes

October 09, 2015Pt. 2 - The Power of Decision Making In A Dental Practice
In our last episode, Dr. Jarett Hulse joined us and went above and beyond to share his experience and road to becoming an owner of a dental practice.
In part two of our interview together, he took it even further and went in-depth to share what it’s been like for him as a dental practice owner.
This is where you’re going to gain a high-level perspective of best practices, do’s and don’t’s, and tips from someone who’s “been there” and “done that”.
I said it a few times, but I truly wish every interview on Start Your Dental Practice.
If you are, or know someone who we should feature on the show, send me a personal note to [email protected] so we can find out if it’s a fit.
Go here to get today’s audio bonus: How to make better and faster decisions as a dental practice owner.
Here are a few things you’ll discover in today’s episode:
The mistakes Dr. Hulse made early on his practice (and what he would’ve done differently)
The problems that signing up for multiple insurance companies caused later in Dr. Hulse’s practice
Why there’s nothing new under the sun, and why that’s important to your advertising and marketing campaigns
How Dr. Hulse handled the marketing of his practice
The dirty little secret, called being “retractable”, that large corporate dental practices do that you need to be aware of
Corporate Dentistry – is it a road you should go down before owning your own practice?

Free Episode Bonus:
Want to take action on today’s episode and start making better descisions as a practice owner?
Then click here or the image below to access today’s bonus now.
Quotes:
“That’s the thing about dentistry–most of us aren’t very good at business and manage to make a very good living.” – Jarett Hulse
“By leveraging someone else’s experience, you greatly reduce your chance of error.” – Jonathan VanHorn
“You’re never going to be ‘done’, you’re never going to be ‘perfect’.” – Jarett Hulse
“That’s a demon at lot of dentists have – they try to be perfect.” – Jarett Hulse

Resources:
Tony Robbins
Stephen Covey
Dale Carnegie
Dental Town
Email Jeff
48 min
October 02, 2015How To Overcome Disasters When Starting Up A Dental Practice
If you have experience beyond starting your own dental practice, and have been in a practice for some time – then you know the struggles…
Starting and running your own practice isn’t always the easiest thing in the world, to say the least.
Sometimes practice owners out there want it to seem like roses and butterflies, but that just isn’t reality.
You have to have grit.
You have to push through.
And, you have to do a lot of on-the-fly-learning.
The other day I sat down with Dr. Jarett Hulse – who isn’t your average practice owner (you’ll learn why by listening to today’s interview) and he shared EXACTLY what can go wrong in the journey from school to practice owner.
To be honest, I wish every interview could be like this, so it was refreshing…
In fact, we went on for so long that I’m going to split up our chat into two episodes, so be on the lookout for part 2 next week.
I’ve put together my own thoughts in a bonus clip to share how you can overcome adversity in your situation that was inspired by today’s episode. Click here to access that now.
Here are a few things you’ll discover in today’s episode:
The important lessons Dr. Hulse learned about burnout, and how he evolved as a dentist to avoid it altogether
How buying a $5000 TV right after quitting his job, with no clients, and deferring loans, forced Dr. Hulse to figure his career out
The economic situation that drove Dr. Hulse from being a dentist in the heart of New York City to choosing middle America as the best place to set up his new venture

Free Episode Bonus:
After hearing today’s episode, I was inspired to share some of my own thoughts about overcoming adversity in any situation.
To get access today’s bonus audio clip, simply click here.
Quotes:
“You have no on to rely on but the people who are selling you stuff.” – Dr. Jarett Hulse
“It is not a “do a, b, and c process. It’s “do a, b, c, f, and g” all at the same time.” – Dr Jarett Hulse
“You can’t do one thing at a time, and that was a hard thing for me to wrap my brain around.” – Dr. Jarett Hulse
“It was seven years out of school before I opened my own practice.” – Dr. Jarett Hulse

Resources:
Dr. Hulse’s Website
Dental Town
Breakaway Training
Dr. Tuan Pham’s Interview
Practice Cafe
Jamie Amos’s Interview
Tony Robbins

Support The Show:
Without you, Ambitious Dentists, this should wouldn’t exist.
If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes.
This allows me to evolve that show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.
50 min
September 25, 2015How to Quickly Develop Patient Relationships as a New Dental Practice Owner
The biggest pain at the front desk of any dental practice is easy to notice, but hard to solve: The phone system.
When you think about it, having a reliable method for your customers to call in to is essential – and the difference between having business and being booked solid.
Jared Rodman is one of the people pioneering a solution to this problem as a whole.
Jared has been working on Weave, aimed at being a "better phone system for your practice, since he was a student at the University of Utah, where he graduated with degrees in Philosophy and Japanese in 2011.
He and his team are focused on relieving the phone-system-pain-point, and I knew I had to bring him on to share his ideals with those starting a new practice or wanting to create a better system in an existing practice.
I see services and products like Weave as a necessary part of creating an amazing user experience in every practice.
For today's bonus, I've collected a handful of additional resources you NEED to check out. Click here to get that now.
Here are a few things you'll discover in today's episode:
The number one reason why patients rebook with your office
The interesting thing about human nature that makes the quality of your dental practice services less important than your connection with patient
What the golden rule of sales is and why it's so important to your dental practice
The first thing you need to do if you want to strengthen your customers experience
Why you’re probably hiring and handling employees the wrong way, and how to make it right so that it doesn’t affect your bottom line in a negative way
How to get a 30% increase in rescheduling overdue patients

Free Episode Bonus:

Every practice needs systems and tools in place to maintain the patient-experience.

Today's bonus precisely helps you with that! Click below to download that now.

The 5 Technology Tools You Need To Create an AMAZING Experience for YOUR Patients.

Quotes - Click To Share On Twitter:
"People are who they are... They can only stretch so far before the elastic goes back to it's core." - Jared Rodman
"Hiring correctly sometimes means firing correctly." - Jared Rodman

Resources:
The Sales Acceleration Formula (Affiliate link)
Y Combinator
Shark Tank
Weave
Hubspot
Interview with Dr. David Moffet

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes.

This allows me to evolve that show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.
43 min
September 18, 2015How A Solo Dental Practice Owner Can Beat Corporate Dentistry
There's been a rising trend over the last few years of big corporate entities gobbling up almost every practice in town...
Leaving the few remaining dental practices to dry up without a big ad spend budget, awareness, and marketing strategies.
How can the "little man" survive??
I've always been a fan of the little guy, and honestly, I don't really like the fact that these corporations come in and push everyone around.
That's why I brought on today's guest, Trevor Maurer from Smile Source, to share his efforts to take on corporate dentistry.
Click here to get today's episode bonus: A FREE practice evaluation from Smile Source.

Smile Source gives solo dental practice owners the benefits of a group practice while remaining fiercely independent. As the Smile Source site puts it:
We are a network of extraordinary dental care practitioners who strive to provide our patients with the best care available. We are also dedicated to preserving the elite business of independent dental care and providing highly personalized services delivered through a unique heritage of shared expertise.
Here are a few things you'll discover in today's episode:
The surprising statistics that are changing are pushing the retirement age back and making dentistry competitive
The HUGE financial and marketing benefits that come with group practices
The legal dangers of oversharing with other local dentists (and the smart thing that Smile Source does to avoid repercussions)
Why you should be saying “no” to certain patients
What “cooperative advertise” is and the benefits of taking advantage of it
Why mistakes are a part of business, and your responsibility as a business owner to handle them

Free Episode Bonus: Trevor was gracious to offer a free evaluation for your practice.
To take advantage of his offer, click here or the image below.

Quotes - Click To Share On Twitter:
"Big people push around little people." - Trevor Maurer
"The larger we are, and the more we act in unity, the more power we have." - Trevor Maurer
"Our mission is reinforcing independent dentistry." - Trevor Maurer
"When you're collaborating, you're going to make a lot less mistakes." - Trevor Maurer
"He who controls the patient, wins." - Trevor Maurer

Resources:
Smile Source

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes.

This allows me to evolve that show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.
43 min
September 11, 2015How a New Dental Practice Owner can use Direct Mail to Attract Quality New Patients
I notice some trends when it comes to marketing practices out in the wild.
And to be honest, I can immediately tell how well a practice is, or will be doing right when I see how they handle this one thing:
Marketing.
Some are doing an amazing job...
And many have an opportunity.
A lot of newer dentists are "all in" on social media, while others completely shy away from it.
Some practice owners don't do a drop of marketing, while others hop at every opportunity.
When it comes to marketing your practice in the modern world, newer dentists have an advantage because they're typically more familiar with modern marketing practices...
Or willing to figure them out.
I brought on Nina Hershberger for today's interview to share what's working for dental practices internationally to attract massive amount of new, high quality patients.
[ Go here to get access to today's bonus, the EXACT piece of mail one of Nina's clients sent to a small list that returned $18K in revenue. ]
Megabucks Marketing founder Nina Hershberger has been in marketing throughout her three decade professional career—even when her job description said otherwise.
After earning a marketing degree from Indiana University, she worked in positions as diverse as Director of Output Services for a very large financial company and in Procurement for the University Notre Dame.
A born marketer, Hershberger added value to her organizations by initiating ideas that increased sales by hundreds of thousands of dollars (and in some cases, millions), added profitable new business services, and raised the companies’ profiles.
In 2006, Hershberger launched Megabucks Marketing to leverage her innovative ideas into concrete results for clients. Her specialty?
Leading companies away from the popular but ineffective “cold call, hope, and wait” approach.
Thanks to years of experience in direct response marketing, Hershberger has developed a unique method for dentists to stand out from their competition and become the local celebrity expert – even if they just started their dental practice.
Here are a few things you'll discover in today's episode:
How Nina got involved in direct marketing… And how that lead her to bringing business to many dentists worldwide
The number 1 mistake Nina sees every practice owner make when they start mailing directly (and what you need to do to fix or avoid it)
The thing about lists that make them imperfect (unless they are this kind of list)
The direct mail piece that brought in Nina over $18,000 (you get this as a part of today’s bonus)
Advice I give practices over and over (and what I recommend to them when they want to pay me monthly)
Why the 5 senses play a MAJOR role in every dental practice (and the insanely smart thing one of Nina’s clients bakes behind the front desk that doesn’t make sense at first)
The game and reward system you NEED to have in place (and the items to bring it to life)
Why reactivation is the most important factor if you’re new and just bought a practice (and what you can learn from the auto-repair industry when it comes to getting return patients)
Nina’s easy (but not often implemented) tip to “cleanse” the mailing list that came with the practice you’ve taken over
Why social media is tough for practice owners (and one easy thing one of Nina’s practice owners does with YouTube to make their patients feel special)
The credibility-building secret that the youngest practice owner in North America did (and how you can produce the same warm, fuzzy feeling for your patients if you’ve acquired an existing practice)
The single most effective way to get your patients to know, like, and trust you (even if you’re a new or young practice owner)
The simplest, easiest, and cheapest thing that most practice owners WON’T do that brings in highly-targeted ideal patients in your area
Why the National Inquirer should play a role in your practice’s marketing message (even if you disagree with the direction of the content)
How to overcome being a young in the dental industry (and why it’s actually your biggest advantage when it comes to marketing)
Avoiding the trash can when mailing direct mail pieces
What happens when you send the wrong piece of direct mail to potential patients
How to make your marketing truly unique (and the impact that setting yourself apart can make to your patients)
What to do if you want to own your local area, work 20 hours a week, and earn a 6-figure income as a dentist
The $180 million dollar lesson you can take away from the ‘funeral trust’ business
The first marketing thing Nina would do if she was to start up a new practice (and a free resource she’s giving away completely free)
Free Episode Bonus:
As you heard, Nina has a genius mind and an incredible amount of experience when it comes to marketing in the dental industry...
Nina mentioned a simple yellow postcard one of her dental clients mailed to a list of just 3,000 people that brought in an additional $18,000 in revenue. To get free access to that exact piece of mail, simply click below.
Download Nina's "Yellow Dental Postcard."

Quotes - Click To Share On Twitter:
"All five senses need to be involved in each practice." Nina Hershberger
Advice to new dental practice owners: "If you're new, you've got to use personality!" - Nina Hershberger
"Consistency over a period of time is the secret." - Nina Hershberger

Resources:
Whistia
Vimeo
B&H List
Nina's Dental Licensing Book Program
Dr. Moffet's Interview on the "trust" factor
Dr. Maloley's Interview on his direct mail experience
Jerry Jones
Dan Kennedy
Contact Nina Directly here

Support The Show: Without you, Ambitious Dentists, this should wouldn’t exist.
If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes. This allows me to evolve that show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.
50 min
September 04, 2015What you need for a successful website
... but one thing I've noticed is that it's hard to find people and companies that will tell you what you DON'T need.
Enter Jeff Gladnick.
When it comes to websites in the dental field, he's the go-to guy.
As you know, the mission of Start Your Dental Practice is to give you - the Ambitious Dentist - the tools necessary to start, and run, a successful dental practice.
There are many aspects that go into a website that actually attracts your ideal patients, and today, Jeff gives us the rundown on EXACTLY what that looks like.
Click here to get today's episode bonus: A step-by-step walkthrough for how to content market with your website
Here are a few things you'll discover in today's episode:
The weird way Jeff initially got started making websites, and how he started automating the process to help more dentists
The referral conversation your ideal patients inevitably have, and how your website can negatively or positively affect how many of those ideal patients show up to your practice
Why your social media channels should match your website (and the psychological trigger that fires when they do)
Which should come first... your practice? Or your website? (and what timeframe you should follow)
How Google will treat your site in the first 90 days (and why this is important to launching your site and new practice)
How to get your site ranked #1 in Google (without “hacking” the search engine”)
How to avoid having your practice mislisted in the wrong city or state
Why you shouldn’t rely on a one-person operation (and what could happen to your site if you do)
What happens when you don’t use the terms your ideal patient uses to describe your services
What you need to know to avoid losing your site and content forever
The red flags you need to look for when trying to find a website development firm
The cons to having contracts involved in your website
How to handle a website when you’re acquiring a previously established practice
How to avoid losing “seo juice” when transferring a website from one owner to another
The ONE vital thing every acquired practice website needs to have so that your visitors don’t experience site errors
How to avoid looking like every other website in your market
What “duplicate content” is and why you want to avoid posting it
The right (and wrong) way to make sure your site appears properly on mobile devices

Free Episode Bonus:
Jeff and his team went above and beyond for you guys.
For today's bonus, you can get access to a step-by-step video series for how to use content marketing with your website to attract your target market.
Get that video series for free by clicking here.
Quotes - Share On Twitter:
"You have to budget your time according to yourself and the guidance you get from your marketing company." - Jeff Gladnick
"You may not want to work with a company that's huge unless they have a good value proposition that meets your needs." - Jeff Gladnick
"You should never call bleaching "bleaching" on your website, you should call it "whitening" because that's what consumers believe." - Jeff Gladnick
"If a company is uncomfortable giving you references, that's a red flag." - Jeff Gladnick
"Any company who claims they have any kind of special relationship with Google – You should probably get away." - Jeff Gladnick
"Google wants everything to be responsive and everything to be on the same domain." - Jeff Gladnick

Resources:
DentalTown
Email Jeff

Support The Show:
Without you, Ambitious Dentists, this should wouldn’t exist.
If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes.
This allows me to evolve that show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.
1 hr 3 min
August 28, 2015How To Grow A Multi-Location Practice From Scratch with Dr. Graham Dersley
For most dentists, starting out is the hardest phase…
You may be an apprentice, trying to find an apprenticeship opportunity that may lead into a partnership, or trying to create your business plan for starting your own dental practice.
Today’s guest, Dr. Graham Dersley has been there, and he sat down with me to share his wisdom with the Ambitious Dentist community.
Dr. Graham Dersley is a prosthodontist who has had a unique first decade in private practice.

From being a frustrated associate, to an owner of a small FFS specialty practice, to now an owner of a growing multi-location general practice that he started from scratch, he has had the good fortune to experience a variety of practice styles.

He has a passion for the business of dentistry and frequently posts on Dental Town about the topic.

Today’s episode bonus takes the advice offered by Dr. Dersely and will help you put it into action… Download the FREE video for How To Set And Align Your Personal And Professional Goals here.

Here are a few things you’ll discover in today’s episode:
What appealed most to Dr. Dersley about dentistry
How Dr. Dersley went about taking over and owning his first practice
The tough legal conversation Dr. Dersley had to have when taking over his first practice (and some ideas for how to avoid or overcome this problem)
Dr. Dersley’s thoughts on setting BIG goals that are a stretch to accomplish
How setting big goals can sometimes lead to a feeling of disappointment
Why Dr. Dersley sold his first practice and decided to focus his attention elsewhere (even though business was booming and things were good)
What Dr. Dersley looks for in markets when he’s starting a new practice (this is for you if you are wanting to start a new practice)
The key thinks Dr. Dersley took away from running a successful practice, that allowed his next venture to be a success
The mistakes Dr. Dersley made with staffing that he had to fix in order to grow his practice and business
The ONE thing Dr. Dersley focuses his energy on when starting a new practice
How Dr. Dersley created a team that matched the culture he wanted to create in his practice
Why most practice owners think managing a staff is a disadvantage (and why that’s actually a HUGE leg-up as a business owner and operator)
[ YOUTUBE VIDEO GOES HERE]
Free Episode Bonus:

Today’s episode bonus will help you take action on what you just heard, and it’s a personal video from me I’m calling “How To Set And Align Your Personal And Professional Goals”.

Click here to access that FREE video now.
Quotes – Click To Share On Twitter:
“One of the big appeals to me that dentistry had was the opportunity to be your own boss.” Dr. Dersley
On making a successful practice: “There’s no silver bullet. All of them together add up.” – Dr. Dersley
“I’m a believer that one of the best things about owning your business is you have the capability to surround yourself with who you want to work with.” – Dr. Dersley
“A lot of people see managing staff as a disadvantage of being a business owner.” – Dr. Dersley
“A much better model is to hire someone who is a better fit for your office and pay them a good wage.” – Dr. Dersley
“Sometimes you don’t know who the best staff is until you work with them for a little while.” – Dr. Dersley
“You have to get the right people on board.” – Dr. Dersley
“If you do things in the right order, you save yourself months of costs and expense in time.” Dr. Dersley
Resources:
Dental Town
Join Dr. Dersley’s here: Practice On Fire
Dr. Dersley’s Mastermind
Practice On Fire Seminar
Contact Dr. Dersley here

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes.

This allows me to evolve that show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.
1 hr 4 min
August 21, 2015How To Use Network Marketing In A Dental Practice
Dr. Phelps is an entrepreneur and general dentist who owns multiple practices in the Charlotte, NC region.
He graduated from the University of North Carolina at Chapel Hill in 1998 with a BS in Biology and in 2003 he graduated Magna Cum Laude from the prestigious Nova Southeastern University, College of Dental Medicine in Ft. Lauderdale Florida.
From 2003 to 2010 his passion for business and his flare for marketing and promotion showed through when he increased the revenue of his practices ten times.
For 2013, when most of the dentists were struggling to produce what they had from the year before, Dr. Phelps’ practices grew by $2,000,000.
One of his secrets was a passion for the Science of Persuasion and how to ethically use Dr. Robert Cialdini’s Principles of Influence to set the stage for his patients to say YES to the requests he and his dental team ask of them.
Having received the honor of being named a Certified Trainer in Dr. Cialdini’s Method of Influence, Dr. Phelps offers an exciting two-day course to educate you on the principles, show you how he uses them in his practices and how you can incorporate them into your business.
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Go here to get today's episode bonus: This is a quick exercise to help you find and identify your target market to create networking events they’ll love.
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Here are a few things you'll discover in today's episode:
How Dr. Phelps discovered educational seminars, his journey to mastering the skills (and how he used wine and cheese to pack his events)
The interesting thing Dr. Phelps discovered by asking strategic questions to attendees at his seminars
How Dr. Phelps leveraged social events to spread the word about him and his practice
The method Dr. Phelps uses to figure out how to get more clients, find patterns in his existing clients, and understand their mindset so that he can find more clients like them
The questions you NEED to ask yourself when identifying your target market
How to know the exact type of events your patients would want to attend
Why you absolutely need to have multiple avenues of sources to attract your ideal clients
Why you should feel safe being in front of your target audience in the places they hang out
The conversation that's uncomfortable (but necessary) to have with clients who didn't use your services
The decision you need to when starting a new practice (BEFORE you create your business)
How to spend one hour of your time and $135 a month to get 30-50 new patients
Why you need to be spending money on marketing your practice
The type of marketing you need to be doing if you're going to be spending money on growing your practice
How to separate the good from the bad in finding a good partner in marketing
Why marketers might not give you the actual truth to justify the expense of hiring them
How your team affects your marketing spend (and what you need to keep on eye on internally to track and measure it)
The WRONG way to go about marketing when you're investing in growing your business
How Dr. Phelps "scratched his own itch" by creating a call tracking system
Why Dentists are naturally bad building relationships with marketers
The interesting statistic Dr. Phelps spotted discovered missed calls with one of his private clients (and the simple change that caused that client to get 20% more clients practically overnight)
What fact Google discovered when running a study about missed calls from new clients (and what those potential clients end up doing)
What happens when you don't capture your target markets attention the FIRST time
Why you need more than 1 phone and phone line per front desk employee
The problem caused by other call trackers that are based on speculation and not factual proof
How Dr. Phelps reverse engineered the problem with missing calls at dental practices and went on to solve the problem with Call Tracker ROI
The powerful thing Dr. Phelps figured out by sharing call data with your team that causes accountability and improved metrics (by double or triple the amount)
The easy way to ease-out poor performing employees that don't plan on advancing your business
The number 1 thing dentists don't do that creates a bad work environment, poor treatment acceptance rate, and a stagnant business
How to avoid making our team 'freak out' about tracking metrics and working towards improving big business practices (and how to get them to make a powerful commitment)

Free Episode Bonus:
Dr. Phelps is a marketing genius, and I was taking a ton of notes while he was sharing his insights into how to find, select, and market to your target audience.
I’ve re-listened to the show from today, combined it with my notes, and created a quick exercise you can do RIGHT NOW to put Dr. Phelps advice into action.
If you'd like that sent directly to your inbox, simply click below.
Go here to download that now.

Quotes - Click To Share On Twitter:
On the 'safety' of grassroots marketing: "The reality is that most of us haven't created enough freedom in our practices that will give us the time to think about these things." - Dr. Chris Phelps
"When you get free time you suddenly start wondering about what you're gonna do next." - Dr. Chris Phelps
"You always have to start with: who is your target market?" - Dr. Chris Phelps
"I don't care if 3 people show up, or 100 – it's still a 'win' in my book." - Dr. Chris Phelps
On finding new clients: "If you can find out where they live and where they hang out, it can be a very powerful thing for you." - Dr. Chris Phelps
"There's no one thing that's going to get you the amount of patients you're looking for." - Dr. Chris Phelps
"I can't give you one thing to get you 100 patients, but I can give you 100 things to get you 1 patient each." Dr. Chris Phelps
"I believe marketing is like fishing with multiple fishing poles vs. sitting in a deer stand trying to get one deer." - Dr. Chris Phelps
"Find your way in front of your target market and ask them: "why did you buy this?"" - Dr. Chris Phelps
"I'm not afraid to hear "no" because I'm going to ask more questions." - Dr. Chris Phelps
"What's not measured does not improve." - Jonathan VanHorn
"The number 1 thing we don't do in dentistry is get enough commitments out of people." Dr. Chris Phelps

Resources:
Dr. Robert Cialdini’s Principles of Influence
Call Tracker ROI

Support The Show:
Without you, Ambitious Dentists, this should wouldn’t exist.
If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes.
This allows me to evolve that show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.
1 hr
August 14, 2015How To Spend Less Than 5% Of Your Time Managing Your Dental Practice
Today’s show features Dr. Tuan Pham.
Tuan is a real life practicing general dentist and the creator of Dental Maverick, a training series designed to teach you to become THE leader, communicator and manager that your dental practice needs to succeed.
Tuan maintains a general private practice in Austin, TX where he practices 4 days a week seeing an average of 4 doctor patients a day and has an office production of 1.2 million a year.
Learn how you can become a Dental Maverick at www.dentalmaverick.com
Tuan’s course, Dental Maverick, is an online – 48 week video series designed to improve your communication, define your vision, transform you into a leader & manager and ultimately lead you to your personal definition of success.
He has had research published on the cover of Compendium, has a provisional patent on a forthcoming dental device, is the head of the Dental Products Division of the School of Invention which aids in bringing your dental inventions to patent stage and beyond, is the co-founder of Monstapreneur (a group for entrepreneurs, c-level executives and business owners with the mission of Relax, Reset, Refocus) and a leader of local mastermind groups.
In his free time, he walks his dog, goes fly fishing and drinks beer while watching SEC football.
As a special bonus for today’s episode, Dr. Tuan has created a special video where he does a step-by-step walkthrough of how to increase your treatment plan acceptance for tough procedures. Click here to access that free video now.
Here are a few things you’ll discover in today’s episode:
Why most Dentists excel with procedures, but suffer with business management and leadership
The ‘commitment issue’ facing mosts dentists
What the average dentists wishes their practice looks like
How employee issues can boil over and cause catastrophic damage to your practice
Why you need to take action and voice your issues
How to spend less than 5% of your time on management in your business
Why there’s no “magic bullet” that’s going to have a huge impact in your practice
Why it’s the business owner’s fault (at the beginning) when there are breakdowns in operating procedure
The ‘pros’ of having errors in your practice
The most important thing to understand in dentistry
Why patients want to be told what to do versus being asked
What to do if you don’t feel like a great leader in your practice
Why YOU are the biggest limitation in your practice
What happens when you don’t have a vision for your business and career
The biggest problem that dental businesses owners come across when implementing systems with their team
We answer the questions of : Should you hire general staff based on personality or technical skills?
The differences between Wal-Mart and Target that plays a big role in your patient’s experience
Why “likeability” is a huge factor in your patients choosing you over another practice
The two things your patients will always remember about their experience at your practice
Should you, as a practice owner, be interviewing new employees?
Why an unhappy team equals a financially poor performing practice
The financial benefit that comes along with knowing how your clients think
What Dr. Tuan would do differently if he were to start his practice all over
How Dr. Tuan defines “pressure” in his life (and how he overcomes it)
How to mold your mindset through successful (and unsuccessful) dental practice owners

Free Episode Bonus:

This is where we describe the bonus, build the value, and end by doing some variation of clicking here.

Quotes – Click To Share On Twitter:
“We have very good ideas, but we never act on them.” – Dr. Tuan Pham
“One of the first steps to anything is making that commitment, and taking the steps to learn about it.” – Dr. Tuan Pham
“Everything in dentistry is a mindset.” – Dr. Tuan Pham
“If we can resolve that problem by recognizing it, taking action, voicing it – it’s a win-win for both sides.” – Dr. Tuan Pham
“I spend less than 5% or less of my time managing any staff member.” Dr. Tuan Pham
“When it comes to dentistry, one of the most important thing is understanding your vision.” Dr. Tuan Pham
“If you know your vision, you can hone your decisions.” – Dr. Tuan Pham

Resources:
Monstapreneur
Dental Maverick Course
Dr. Pham’s Website

Support The Show:
Without you, Ambitious Dentists, this should wouldn’t exist.
If you enjoyed today’s episode, please click here to give me an honest rating and review in iTunes.
This allows me to evolve that show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.
58 min
August 06, 2015Building A Dental Practice Culture That Creates Patients For A Lifetime with Dr. David Moffet
What sets your practice apart from others?
Your “brand”?
Logo?
Name?
If that’s the case, those things don’t have an impact on what ultimately matters to the patient:
Their experience.
Today’s episode features THE expert on building the customer experience from the ground up, from the customers point-of-view.
Today’s bonus is a cheatsheet with the highlights from this episode you NEED to implement to create the “ultimate customer experience” in your practice. Click here to download that directly.
Dr. Moffet is the creator of The Ultimate Patient Experience, which is a simple set of very specific, “common sense” patient service steps being used by dentists all over the world to create unique experiences for their patients.
These experiences dramatically enhance patient visit values and increase repeat visits.
The UPE is Dr. Moffet’s “Secret Weapon” that allowed him to personally bill $1,826,445 in services in 2011, his last year of full-time work working only 4 days a week, for 37½ weeks (while he was vacationing all over the world the other 15 weeks!)
Dr. Moffet has refined and perfected this system over the last 17 years, to the point where it’s as reliable as a Swiss watch — no matter where you’re located or what kind of practice you are running.
Here are a few things you'll discover in today's episode:
Designing a "customer service experience" in your dental practice
How Dr. Moffet has handled a shoulder injury as a clinician
How to know if you have a good patient experience (or setup one up if you’re new to practice ownership)
How patient loyalty allowed Dr. Moffet to take time off from his practice for two-three weeks at a time
What happened when Dr. Moffet originally tried selling his practice that created local competition to his practice
How Dr. Moffet’s competitors were able to siphon off personal information about his practice and use it against him
The difference in revenue Dr. Moffet was able to earn by finding the RIGHT consultant for his practice
The tough decision Dr. Moffet had to make between his families home and growing his practice
How Dr. Moffet sold his practice and made $2.75 million (and an additional $2 million in shares)
Plugging holes in your business that are leaking patients through exceptional customer service
The first steps Dr. Moffet would do (and measure) if he was a new Doctor entering a practice
The 6 critical metrics you NEED to keep growing as a practice owner
Which type of patients to focus on over time to grow a “patient pool” (that results in endless referrals)
Taking your patients from patient to friend (and how this benefits you when times get tough)
Why you don’t want TV’s on in your waiting room (and the negative effect they create)
Why your patients may be getting the wrong message from your practice (and how to correct it)
Matching your message with the patient experience
The importance of creating an environment of service and pleasure (and what your patients will think)
How patients will react (and what they’ll realize) when your message matches your practice’s experience
Why you don’t want to rush your patients out of the door after their appointment
Do you know what’s best for your clients? A few tips to know if so.
Making your core competencies stronger.
Why you shouldn’t base your fees on your competitors (and what to base them on instead)
How to charge 50% more than your competitors
The ONE thing Dr. Moffet would do if he were entering the dental field today (from scratch)
What you should look for when you’re bringing on (or inheriting) new staff members
How to attract patients who treat you as a service (instead of a commodity) by applying the 80/20 principle
Free Episode Bonus:

My head was spinning with some of the advice and numbers Dr. Moffet threw out there today - $4.75 million for a practice? Incredible.

I want you to be able to take action on his advice, and not just watch or listen passively.

You’re listening now, so I know you’re not that type.

For today’s bonus, I’ve collected some of the main points David made and put them into a nice cheat-sheet you can use to start taking action now.

If you don’t have a practice yet, you’re going to want to save this in a nice place with a calendar reminder to look at it when the time comes.

Click here to get the cheatsheet now.

Quotes - Click To Share On Twitter:
"The enemy of great is good enough.” Dr. Moffet
“You can’t create a culture overnight.” - Dr. Moffet
“Look at what the majority of people in that community are doing… And do the opposite.” - Dr. Moffet
“If you’re just the same as everyone else, then you can only be compared on price.” - Dr. Moffet
“You can train anybody to do all the things in dentistry by auxiliary staff.” - Dr. Moffet
"The most successful dental practices can’t do it on their own.” - Dr. Moffet
Resources:
Ultimate Patient Experience
Contact Dr. Moffett directly
Download Dr. Moffet's Special 26 page white paper: How To Build The Dental Practice Of Your Dreams
FREE Strategy Session with Dr. Moffet
Dr. Moffet's Book: How To Build The Dental Practice Of Your Dreams (amazon affiliate link)
Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please click here to give me an honest rating and review in iTunes.

This allows me to evolve that show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.
58 min

About Start Your Dental Practice

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In every episode, we aim to demystify the "how to start a dental practice" problem by bringing on world-class influencers and consults to pick their brain about how to get past the barriers involved…

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