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What if you could revolutionize your esthetician business for 2025 with just a few strategic changes? This episode of "Not Your Average Esthetician" promises to equip you with actionable strategies for expanding your service offerings and adjusting your pricing effectively. We’ll explore how to set impactful New Year's resolutions and business goals ahead of time, conduct market research, and listen to client feedback to identify trends. Whether you’re eyeing new treatments, products, or collaborations, implementing these changes gradually is key to ensuring a smooth transition for your clients and a thriving business.

Balancing price hikes with added value is an art form, and we’re here to break it down for you. Discover how small price adjustments, when paired with additional offerings like free LED spot enhancements, can leave your clients feeling pampered and valued. We’ll also discuss leveraging new certifications and rising operational costs to justify price changes. From planning for future expansions like new products or salon suites to setting realistic goals and tracking progress, this episode covers everything you need to ensure your esthetician business not only survives but thrives in the coming year. Tune in now and get a head start on your 2025 planning!

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