But understanding the purpose of your content can help you determine the optimal length for your posts.

Covering the right topics and committing to content value should be your first priority; only then should you start worrying about content length.

Social shares— For others, social shares are more important; the optimal post length is one that attracts the most shares on social media, ultimately netting more brand exposure.

Here, the optimal length is one that encourages your users to stay on a page for as long as possible, or one that encourages more conversions.

Here, the optimal length is one that encourages your users to stay on a page for as long as possible, or one that encourages more conversions. | To read full story, visit https://startuparound.com/read/1584311552.640184/How-Long-Should-Your-Blog-Posts-Be??ref=audio_experience

What’s the best way for a small to medium-sized business to conduct a “trial period” for new hires?

Provide a mentorOne often overlooked element of a successful trial period is making sure new hires have constant access to a mentor.

Clearly define the trial period length and expectationsThe trial period should be defined (90 days, as an example) and there should be specific tasks that need to be completed.

If you want to avoid having to let someone go after a trial period, then treat it like it isn’t just a trial.

You can add an option to extend the trial period for a short period of time to flesh out important issues. | To read full story, visit https://startuparound.com/read/1584309646.6285005/15-Smart-Ways-to-Test-New-Hires-Before-You-Commit?ref=audio_experience

There are many tools that allow you to easily create a website, and tracking and analytical tools that make it easier to manage and monitor your business.

Whether you’re planning to launch a SaaS (software as a service) website, an e-commerce business, or a website that generates revenue from advertising, there are four key steps you should follow:1.

Create a business planYour business plan is a road map.

Use the proper business plan layout that includes all the key sections: your executive summary, company analysis, industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, management team, financial plan, and appendix.

If your website doesn’t describe your business type (e.g., joescarwash.com), be sure your plan calls for extra investments in marketing to build your brand name. | To read full story, visit https://startuparound.com/read/1584307849.9305665/4-Steps-to-Kick-Start-Your-Online-Business?ref=audio_experience

Neolix, a Chinese autonomous driving vehicle company, raised nearly RMB 200M in Series A+ funding.

The company intends to use the funds to launch its AI autonomous driving vehicles.

Founded in 2018, Neolix began as a autonomous driving vehicle company focused on autonomous vehicle delivery, and now has more than 160 employees.

Earlier, Neolix built the world’s first Level 4 autonomous driving vehicle smart manufacturing plant in Changzhou, with an annual capacity of 10,000 vehicles.

Founder and CEO Yu Enyuan said that Neolix had produced and delivered 225 autonomous driving vehicles over the last two years. | To read full story, visit https://startuparound.com/read/1584306018.641429/Neolix-Raises-Nearly-RMB-200M-in-Series-A+-Funding?ref=audio_experience

Whether you have a 9-5 job or are a freelancer, you might need a little extra cash in 2020.

It can feel difficult to make extra cash to put away when you’re already working hard to make ends meet.

And making extra cash doesn’t have to be time consuming or difficult.

So, what are some ways to make extra cash in 2020?

Stocks and sharesA great way to make extra a little extra money is by opening stocks and shares ISAs. | To read full story, visit https://startuparound.com/read/1584304219.3023484/The-Startup-Magazine-5-ways-to-make-extra-cash-in-2020?ref=audio_experience

However, you need to be careful when selecting a source of capital if you want your business to be sustainable.

Before selecting your source of capital, consider how risky your venture is.

High-risk ventures should consider equity financing because this does not involve any legal obligation to pay dividends to investors or shareholders.

In case you don’t have eligible assets to secure a loan, the only option is to consider equity financing.

Bottom LineWhen selecting a financing option for your business, it’s crucial to consult extensively. | To read full story, visit https://startuparound.com/read/1584302405.750724/The-Startup-Magazine-What-to-Consider-When-Selecting-a-Financing-Method-for-Your-Business?ref=audio_experience

EZ Texting made the recent announcements that lets SMBs quickly convert their business phone numbers to send and receive texts with two-way messaging.

Small Business Trends contacted Norman Happ, CEO at EZ Texting, to get the details on how these developments make a difference.

EZ Texting Text to Landline“These new services include direct two-way business text messaging,” he writes.

The idea behind this direct two-way business text messaging is to give a workforce more power to engage both prospects and existing customers.

If you’re a small business that uses a landline to receive customer calls this is for you. | To read full story, visit https://startuparound.com/read/1584300609.5310457/EZ-Texting-Tries-to-Take-Pain-Out-of-SMS-Messages-with-Customers?ref=audio_experience

While corporate travel is not always in vogue, some planning ahead can help relieve the current stresses as employees can look forward to an excursion.

Corporate travel incentives have seen rising popularity in the past few years.

Businesses looking to motivate teams through incentive travel programs have a lot of benefits to look forward to — but only if incentive travel is handled properly.

Make your travel reward scheme unmissable and employees will work tirelessly to be involved.

This article looks at five bucket-list travel destinations perfect for travel incentive schemes — well-suited for large-scale business travel plans and guaranteed to drive and motivate employees. | To read full story, visit https://startuparound.com/read/1584298806.9819157/The-Startup-Magazine-Bucket-List-Corporate-Travel-Destinations:-5-Places-Your-Employees-Won't-Want-to-Miss?ref=audio_experience

This is not to say that a startup should immediately hire an HR coordinator, but if you run a small business, you need to be knowledgeable about HR.

In many modern companies, the pay scales of employees are visible for all to see.

In many modern companies, the pay scales of employees are visible for all to see.

On top of that, Employee morale will be a nightmare with changing everyone’s income to fit within a grade.

On top of that, Employee morale will be a nightmare with changing everyone’s income to fit within a grade. | To read full story, visit https://startuparound.com/read/1584297009.2443895/Small-Business-Owners:-Don’t-Overlook-Your-HR-Strategy?ref=audio_experience

But, the truth is, branding is as important to B2B success as it is in any business.

Some of the misconceptions about B2B branding include:B2B buyers are rational decision makers and are unaffected by emotional factors such as branding.

Here are some of the reasons why branding matters for your B2B business:1.

Branding attracts and retains loyal customersSome companies assume branding is all about an attractive logo, impressive packaging, a catchy tagline, and a well-designed website.

A strong branding message, however, can reduce that time significantly. | To read full story, visit https://startuparound.com/read/1584295209.2261274/6-Reasons-Why-Your-B2B-Branding-Matters?ref=audio_experience