Myntra, the fashion apparel and lifestyle products' online marketplace registered a 50 percent rise in orders in its latest End of Reason Sale (EORS) as compared to last year's sale.
However, none of this seems to have had an impact on the sale, as the four-day shopping carnival saw 2.85 million customers placing 4.2 million orders for 9.6 million items.
Amar Nagaram, Head, Myntra JabongAccording to Myntra, six lakh new customers participated in the sale, with 68 percent of them coming from Tier-II and III cities and towns.
Among the metros, Delhi-NCR topped the list of contributors to the sale, while Jaipur was number one in the list of Tier-II and III cities.
Myntra processed 4,000 orders per minute in the first hour of the sale, reaching 13,000 orders per minute at its peak. | To read full story, visit https://startuparound.com/read/1577363408.2862809/Myntra’s-End-of-Reason-Sale-records-50-pc-rise-in-orders?ref=audio_experience