Today, Amazon announced a new approach that it says will put machine learning technology in reach of more developers and line of business users.

“This announcement is all about is making it easier for developers to add machine learning predictions to their products and their processes by integrating those predictions directly with their databases,” Wood told TechCrunch.

As with Aurora, developers can write a SQL query — in this case, against any data store — and based on a machine learning model they choose, return a set of data for use in an application.

As for the machine learning models, these can come pre-built from Amazon, be developed by an in-house data science team or purchased in a machine learning model marketplace on Amazon, says Wood.

Today’s announcements from Amazon are designed to simplify machine learning and data access, and reduce the amount of coding to get from query to answer faster. | To read full story, visit https://startuparound.com/read/1574793006.8432796/New-Amazon-capabilities-put-machine-learning-in-reach-of-more-developers-–-TechCrunch?ref=audio_experience

However, Ola has brought on board over 50K drivers in London to provide mobility services in the city.

Notably, Ola, in July 2019, had received a private hire vehicle (PHV) operator license to expand to London.

Smith claimed that Ola had built a robust mobility platform for London, which is fully compliant with TfL standards.

“Ola has had constructive conversations with the authorities, drivers, and local communities in London over the past months,” Smith said in a press statement.

Launched in 2010, Ola has emerged as the leading cab aggregator in India, even as it competes fiercely with Uber. | To read full story, visit https://startuparound.com/read/1574791206.860665/Here's-How-Ola-Plans-To-Eat-Uber’s-Pie-In-London?ref=audio_experience

Direct listings have become increasingly popular since Spotify’s 2018 exit, which allowed its employees immediate liquidity, removed preferred access from bankers and allowed for market-driven price discovery.

Companies, like Spotify, that opt to complete a direct listing are able to bypass the financial roadshow, thus avoiding some of Wall Street’s exorbitant fees.

If the amendment is approved—the NYSE is subject to the regulatory oversight of the SEC—companies going public on the NYSE will be permitted to raise capital through a direct listing.

On the backs of these exits, tech industry leaders have touted direct listings as the latest and greatest path to the public markets.

Gurley, who has expressed his discontent with bankers’ inability to adequately price IPOs, recently hosted a one-day conference focused on direct listings titled Direct Listings: A Simpler and Superior Alternative to the IPO. | To read full story, visit https://startuparound.com/read/1574789405.8466077/NYSE-proposes-big-change-to-direct-listings-–-TechCrunch?ref=audio_experience

If you’ve ever dealt with an outstanding invoice, you know how troublesome they can be.

However, if you’re wondering what you can do to collect on those outstanding payments, these 11 tips will help.

Levy a Late Fee on the InvoiceLike charging interest, you can also charge a late fee on an outstanding invoice.

Put a Hold on the AccountAnother way of getting a client to pay an outstanding invoice is to freeze their account.

Collect Your DuesIf you’re ever faced with an outstanding invoice, these 11 tips can help you collect. | To read full story, visit https://startuparound.com/read/1574787606.1677349/11-Tips-to-Collect-on-an-Outstanding-Invoice-–-Running-Your-Business?ref=audio_experience

How can leaders work on personal goals or side projects without losing track of what’s going on in their company?

This can require you to delegate some duties to other team members or devote your leisure time to your personal goals.

Set Small GoalsIf you want to work on a side project without losing track of what’s going on in your company, set small goals for your side project.

Get Comfortable With Tiny ImprovementsPrepare yourself for it to take a long time to see a significant improvement in your personal goals.

Add Side Project Tasks to Your Daily To-Do ListBuild your project and your work on personal goals into your schedule or daily to-do list. | To read full story, visit https://startuparound.com/read/1574785808.3957038/15-Ways-to-Stay-Focused-on-Your-Company-While-Pursuing-a-Side-Project?ref=audio_experience

Never miss a great news story!

Get instant notifications from Economic TimesAllowNot nowYou can switch off notifications anytime using browser settings. | To read full story, visit https://startuparound.com/read/1574784004.6632645/Ola-to-launch-operations-in-London-soon?ref=audio_experience

On the 28th-29th of May 2020, we’re hosting the 7th edition of the EU-Startups Summit in Barcelona – will you join us?

Today we are excited to announce our first speaker who will share his tips, experience and knowledge with you: Vasco Pedro, Co-founder and CEO of rising star Unbabel.

Unbabel removes language barriers between companies and their customers by blending artificial intelligence with a global network of translators to provide real-time, human-quality translations at scale.

Vasco has acted as founder and CEO of Unbabel for 7 years, owning the company vision, overall business strategy and product development, as well as growing the company from Lisbon to San Francisco.

At the EU-Startups Summit, Vasco will hold a keynote with the inside story behind Unbabel’s growth, as well as his perspective on how AI is transforming the translation market. | To read full story, visit https://startuparound.com/read/1574782207.4099836/Don’t-miss-Vasco-Pedro,-Founder-and-CEO-of-Unbabel,-speaking-at-the-EU-Startups-Summit-on-May-28-29,-in-Barcelona!?ref=audio_experience

Coralogix, a startup that wants to bring automation and intelligence to logging, announced a $10 million Series A investment today.

The round was led by Aleph with participation from StageOne Ventures, Janvest Capital Partners and 2B Angels.

CEO and co-founder Ariel Assaraf says his company focuses on two main areas: logging and analysis.

For instance, the tool could recognize that a certain sequence of events like a user logging in, authenticating that user and redirecting him or her to the application or website.

The company, which has offices in Tel Aviv, San Francisco and Kiev, was founded in 2015. | To read full story, visit https://startuparound.com/read/1574780419.7498517/Coralogix-announces-$10M-Series-A-to-bring-more-intelligence-to-logging-–-TechCrunch?ref=audio_experience

Excellent retail marketing strategies make a big difference to small businesses.

Here are 12 retail marketing strategies you might not have heard of.

Retail Marketing Strategies You Can UseTry A Custom Phone NumberEllen Sluder is the VP of Marketing at RingBoost.

Keep Signage SimpleThere are other great retail marketing strategies that can help your small business stand out.

Don’t Forget Omnichannel Retail Marketing StrategiesFinally, don’t forget that brick and mortar retail is alive and kicking. | To read full story, visit https://startuparound.com/read/1574778610.7108057/12-Retail-Marketing-Strategies-You-Haven't-Heard-Of?ref=audio_experience

Buguroo, a Spanish cybersecurity startup, has raised an €11 million Series A to expand its platform that detects any kind of fraudulent attack.

Founded in Madrid in 2010, buguroo protects against hackers using its deep learning technology, which combines behavioural biometrics, malware detection and device assessment.

Currently, buguroo protects over 50 million customers in Europe and Latin America as they go about their financial services, from login to logout.

Pablo and the buguroo team are talented innovators who have found a unique way to use AI to reduce online fraud.

We are so impressed with the customer traction they have in Europe and Latin America. | To read full story, visit https://startuparound.com/read/1574776806.7287931/Madrid-based-buguroo-raises-€11-million-to-combat-online-financial-fraud-with-deep-learning-and-behavioral-biometrics?ref=audio_experience