Startup Competitors

Startup Competitors

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Startup Competitors episodes

  • Smart Scale Consulting: Helping You Find What Makes Your Company Different, and Selling That to Buyers
    In this episode, I talk with Jeanette Renshaw of Smart Scale Consulting. This firm specializes in working with early-stage, pre-series E, companies that are aware they could use sales help, and they want to make sure they know how to translate their funding appropriately. Jeanette works with each company in a unique way that is structured to fit the company and meet them where they are in the process.
    I am excited to have Jeanette as a guest and talk with her about how she approaches the competition for the companies she works with. We have a detailed conversation about the process of figuring out where a company is, and how to identify and use their competitive advantages, and she uses Startup Competitors as an example of how to go through that process.
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  • Casted: Making the Most With Your Content
    In this episode, I talk with Lindsay Tjepkema, Founder and CEO, and Adam Patarino, Co-Founder of product and technology of Casted, a B2B podcasting platform focused on helping their clients maximize the use of their content.
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  • FuseMe is Replacing Resumes and Business Cards
    FuseMe is a digital business card that helps you maintain a professional effective network. The relationship between the people around you are building on a face to face event because the only way to use the app is to have your phones next to each other while transferring your resume.
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  • Heliponix: Keurig for Food

    In this episode, I talk with the co-founders of Heliponix, Scott Massey, CEO, and Ivan Ball, CTO. Heliponix could be described as “Keurig for food”, as it provides consumers with a grow pod, an automated hydroponic appliance that allows you to grow fresh food in your home. Some of the things grown in their pods include culinary herbs, such as basil, cilantro, and mint, leafy green vegetables, including romaine lettuce, spinach, and kale, and even jalapeno peppers and cherry tomatoes.


    Scott and Ivan shared the story of how they met while completing their undergraduate degrees at Purdue University while working on a NASA hydroponic research study. This lead them to be interested in hydroponics and bringing it to the consumer. They describe future plans for their product, as well as the future of hydroponic technology.


    Topics in this episode:

    How hydroponic vegetables address food safety concerns and perishability of produce

    Description of the grow pod

    Implementation of technology and social media with their product

    Installation process

    Use of the subscription model

    Environmental benefits of hydroponics

    Future of agriculture industry for culinary herbs and leafy greens


    Contact info:

    Instagram: https://www.instagram.com/gropodofficial/

    Twitter: https://twitter.com/GroPodOfficial

    Helioponix.com (https://www.heliponix.com)


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  • Launch Indy: Providing Coworking Space and Support to Small Businesses in Indianapolis
    I talk with Katie Burch, executive director at Launch Indy, which is located in Union 525. Launch Indy is a coworking space and entrepreneurship center for nonprofits, remote workers, and any small business. As a coworking space, they are there for anyone looking for a downtown, part-term, daytime office solution. In addition to providing office space, they offer recurring meetups as well.
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About Startup Competitors

From the publisher's feed

How do early-stage software startup founders identify competitors in their space? How do they leverage the information they learn to develop a go-to-market strategy? In each episode of the Startup…