ying relevant in a fast-moving market (without developing a caffeine addiction or hiring a crystal ball reader).

Alright, so you’ve created a product that people love. It’s fresh, it’s trendy, it’s... exactly what your customers want. But here’s the catch—markets don’t stay the same. Trends shift, consumer preferences evolve, and suddenly, your once-groundbreaking product could feel as out-of-place as a flip phone in 2024. So, how do you ensure that what you’re offering remains essential, attractive, and relevant in the eyes of your customers?

Here’s your playbook to keeping your product fresh while avoiding those dreaded “We’re shutting down operations” emails.

Step 1: Get Obsessed with Market Trends (in a Healthy Way)

Markets are like fashion—they change. Constantly. Today’s hit might be tomorrow’s ‘meh.’ Remember fidget spinners? In 2017, you couldn’t escape them. A few years later, they vanished faster than free samples at Costco.

The solution? Stay glued to market trends. Not in a creepy, stalker-y way, but enough to keep a finger on the pulse of what’s happening around you. Make it a regular habit to check industry reports, read up on news, and follow influencers in your field. Tools like Google Trends, Statista, and even Reddit can give you a glimpse into the latest shifts in your industry. If your market takes a sharp left, you’ll be prepared to follow, or better yet, lead the way.

Think of yourself as a professional trend-surfer. Staying relevant means you’re ready to jump from one wave to the next without missing a beat.

Step 2: Keep Your Friends Close and Your Customers Closer

Want to know the best way to understand what your customers want? Ask them. Sounds simple, right? But so many companies miss this crucial step. Staying relevant is about building products people actually need, not just things you think they’ll want.

Engage with your customers through surveys, social media, and feedback forms. Take a page from Amazon’s playbook—they are famously customer-obsessed. They stay in touch with buyer preferences through reviews, constant data collection, and feedback loops.

One way to make this fun (and super effective) is to treat feedback like dating. It’s a two-way street: your customers want to feel listened to, valued, and understood. And when they do, they’re more likely to stick with you, even if there’s a cooler option in town.

Pro Tip: If surveys feel too formal, why not host a casual “AMA” (Ask Me Anything) session on social media? You’d be surprised how much you can learn from an informal chat!

Step 3: Embrace the “BETA” Mindset—Forever

Imagine a world where companies stopped innovating after releasing their first product. Apple would still be selling iPod Classics, Netflix would be mailing out DVDs, and Facebook would still be... well, actually, maybe some things shouldn’t evolve too much.

In all seriousness, the BETA mindset means constantly tweaking, testing, and evolving your product to match changing market needs. Even if you’ve been selling the same product for years, look for ways to improve it. This could be as simple as updating the design, adding a feature, or even changing how you package and market it.

For example, software companies like Slack and Zoom release updates regularly. They listen to customer feedback, identify weak spots, and keep improving. Just like a good relationship, you have to put in the effort to keep things fresh.

If your product is a physical one, think of ways to update the design, add new colors, or expand your offerings. Staying relevant means recognizing that there’s always room to improve.

Step 4: Keep an Eye on Your Competitors (Without Becoming Paranoid)

Ever feel like you’re in a perpetual staring contest with your competition? Healthy competition is a great motivator, but don’t fall into the trap of endlessly trying to outdo your rivals by copying their every move. Instead, use competitive analysis to inspire you.

See what your competitors are doing well—and where they’re falling short. If they’re launching a feature you haven’t thought of, analyze whether it’s something your customers would genuinely benefit from. Don’t change things up just because your competitor did.

Think of this step as taking a peek at your neighbor’s lawn. You’re just checking if it’s greener—not trying to steal their fertilizer.

Pro Tip: Set up Google Alerts for keywords related to your industry and for competitors to stay informed without obsessing over every little move they make. It’s like spying... but totally legal and much more convenient.

Step 5: Get Data-Driven with Analytics

Numbers don’t lie. In fact, they might be the closest thing to a crystal ball you’ll get (sorry, no psychic hotline here). Keeping track of metrics like customer retention, churn rate, and monthly active users can give you insight into what’s working—and what’s not.

Use tools like Google Analytics, Hotjar, or customer relationship management (CRM) systems to gather data on how people are using your product. Are they dropping off at a specific point? Spending longer on a particular feature? These data points can highlight areas where you might need to make adjustments.

The beauty of analytics is that they help you make informed decisions rather than guessing. Think of it as checking your car’s dashboard—keeping an eye on your fuel, speed, and engine temperature to avoid a breakdown.

Step 6: Be Ready to Pivot (Or at Least Do a Little Pirouette)

One of the best ways to stay relevant is to remain flexible. The market might throw curveballs your way—maybe a new competitor shows up, or a once-popular feature becomes obsolete. Rather than holding onto your original vision at all costs, stay open to change.

Take Netflix as an example. They started as a DVD rental company but saw an opportunity in streaming and shifted. And that pivot changed everything.

While not every pivot needs to be as big, even small changes can keep your product aligned with customer expectations. Think of it like dancing: sometimes you need to make small moves to stay in rhythm, and sometimes, you might need to turn completely to avoid stepping on your partner’s toes.

Step 7: Keep Your Team in the Loop

Behind every great product is a team that knows the vision, the market, and the customer inside-out. Make sure your entire team is aligned on these evolving priorities. Hold regular brainstorming sessions, encourage feedback, and give them the chance to bring fresh ideas to the table.

Even if your team isn’t customer-facing, their insight can be invaluable. After all, they’re your product’s biggest advocates and can help you see things from new perspectives.

In Summary: The Recipe for Long-Lasting Relevance

Keeping your product relevant isn’t about luck; it’s about staying proactive, customer-focused, and flexible. Here’s the checklist:

* Keep up with market trends (fashionably, not fanatically).

* Stay close to your customers—ask them what they want!

* Embrace the beta mindset and keep improving.

* Watch your competitors, but don’t obsess.

* Get data-savvy with analytics.

* Be ready to pivot.

* Involve your team in the process.

With these steps, you’ll have a product that’s ready to stand the test of time—or at least, the test of this week’s market shifts.

Thanks for reading! Remember, staying relevant in business is like trying to keep up with the latest dance moves. Don’t stress about nailing it perfectly every time—just keep moving and adjust to the beat as you go!

Register here for my FREE course

P.S. If you found this post helpful, share it with a friend who’s still stuck in the past with their fidget spinner. Or better yet, drop a comment below on what keeps you feeling “in the know” about your industry.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit manojthomas.substack.com

Intro: Why You Don’t Need a Massive Crowd to Make a Big Decision

Let’s set the stage: You’ve got a genius product idea (hello, brilliance!), but there’s that nagging feeling—will people actually want it? Before going big, what if you could get answers without having to shout from the rooftops?

Think of it this way: Testing product-market fit with a small audience is like cooking for a few friends before hosting a Thanksgiving dinner. You get to try out the recipe, add a little more spice if it’s too bland, and toss in extra marshmallows if your “friends” (a.k.a. early users) tell you they’re key.

So, let’s dive into how you can serve up that product and get some honest feedback from a tiny, highly-targeted audience before risking a big launch!

1. Hand-Pick Your Small Audience Like a Chef Chooses Ingredients

A small, handpicked group of early adopters is your first stop. Forget throwing the product out there for anyone and everyone—reach out to people who truly need what you’re offering. These are the folks who, when they see your product, should think, “This is exactly what I needed!”

Imagine you’re on a road trip. If you know where you’re headed, you’re more likely to get there without taking endless detours. The same goes for your product: a well-defined destination (aka target audience) means your test journey is more likely to reach real insights.

Tip: Identify a specific, small group that desperately needs the solution your product provides. They’re not just users; they’re the ones who can’t wait for your product to exist.

2. Find Your Superfans: Small Groups, Big Feedback

You don’t need a crowd; you need some superfans. Think of them like the biggest fans at a rock concert. They’re the ones in the front row, knowing every lyric by heart and ready to scream if you add a killer guitar riff. These are the people who will genuinely use and talk about your product.

To get them engaged, make it exclusive. An invite-only beta can make people feel like they’re getting backstage passes. Exclusive access boosts engagement because they feel like they’re part of something special.

Tip: A Facebook Group, Slack channel, or Discord server can become a small, interactive hub where these superfans can connect with you, offer feedback, and even help you spread the word when the time’s right.

3. Keep Feedback Loops Fast and Furious

Picture this: You’re at a comedy show, and the comedian tests out a joke. If the audience laughs, they know it’s good. If not, they tweak it for the next set. Testing product-market fit should be the same—feedback is instant, and the tweaks are quick.

Set up a simple, structured way to capture feedback, whether through quick surveys, one-on-one calls, or feedback forms. The key here is to avoid making the feedback loop feel like homework for your users. Make it fun, make it quick, and don’t bombard them with questions. They’ll give you gold if you make it easy for them!

Tip: Consider sending out a super-short survey after each milestone or product update, but add a little humor. Ask, “On a scale of ‘meh’ to ‘OMG where have you been all my life,’ how would you rate the new feature?”

4. Run Tiny Experiments with a Big Punch

Imagine you’re throwing out popcorn at a movie theater. You don’t throw a whole bucket at the audience to see if they like it; you toss a piece here, a piece there, and watch who grabs for more. Testing product-market fit with a small audience works the same way.

Run a small experiment on one feature at a time. This helps you figure out what they love and what they couldn’t care less about, without risking everything. Try offering an MVP (Minimum Viable Product) version and ask users if it solves their pain points. Remember, the goal isn’t perfection here—it’s to see if you’re close to something that could be huge.

Tip: Start with a basic version, roll it out, and measure responses to see if they find it valuable. Experiment with different marketing angles too—sometimes, it’s how you present it that clicks.

5. Analyze Reactions Like a Detective

Let’s say your product gets a “meh” from your small audience. Don’t freak out—consider it a clue! Sherlock Holmes wouldn’t call off a case after one dead end, so don’t be discouraged by initial feedback. Dig into what users actually say versus what they do.

Did they enjoy using the product? Did they tell a friend about it? Analyze behavior as much as feedback—sometimes, people’s actions speak louder than their words. And if you find a detail they keep mentioning, good or bad, take note. These are your clues to refining the product for the larger audience later.

Tip: Use tools like Google Analytics, Hotjar, or Crazy Egg to understand user behavior. Watch where they click, how much time they spend, and where they drop off.

6. Make It Feel Like a Club, Not a Classroom

In the end, your small audience wants to feel like they’re a part of something, not just another cog in a test machine. People want to feel like insiders, especially if they’re helping shape a product they care about. So, treat them like VIPs!

Keep them updated on how their feedback has shaped the product. When they see their suggestions in action, it gives them a sense of ownership. Plus, who doesn’t love a little spotlight? They’re much more likely to share your product with others if they feel they’ve had a hand in building it.

Tip: Send out occasional updates with phrases like, “You asked, we listened!” and show the features or tweaks based on their feedback.

Building something from the ground up isn’t easy, but remember—it’s the small steps that help you reach the top of the mountain. Testing your product-market fit with a small group doesn’t just give you valuable insights; it gives you the confidence to go big when the time’s right!

With each new insight, you’re one step closer to product-market fit and, hopefully, avoiding the dreaded “meh” reaction from a larger audience.

Register here for my FREE course

P.S.:Consider this your friendly reminder: A small audience can be mighty if you approach them the right way. Treat them like your startup sherpas—they’ll help you scale the mountain, one insight at a time.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit manojthomas.substack.com

Alright, so you’re in that startup sweet spot—or maybe not-so-sweet spot—where you’re still figuring out if your product really resonates with the market. And the big question is: How do you balance developing your product while also getting customers to actually use it?

Finding product-market fit is a journey, but getting there is about striking the right balance between making your product amazing and making sure people know it even exists. Think of it like cooking for a dinner party while simultaneously trying to get people to show up—if you focus too much on the food, you might end up with a fantastic meal that no one gets to taste. On the flip side, if you focus too much on getting people there, you might be left with a lukewarm dish that doesn’t quite hit the mark.

In today’s post, I’m diving into how you can balance product development and customer acquisition by using feedback loops that let you do both without losing momentum. Let’s jump in!

1. Start with the Basics – What’s Working and What Isn’t?

Before diving into either product development or customer acquisition, you need a clear idea of what’s already working and what’s not. You don’t want to waste time developing features that don’t matter, and you don’t want to go all-in on marketing if the product isn’t resonating with early users.

Pro Tip: Talk to your initial customers. Find out what they love, what’s confusing, and what would make them come back. If you’ve already got some users, this is gold. If you don’t, focus on getting a small group on board just to start collecting feedback.

Analogy Alert: Think of this like opening a restaurant: you’d want to know if people love your signature dish or if it needs more seasoning before you send out a million flyers inviting everyone in.

Key Takeaway: Figure out what customers value most about your product so you can prioritize both development and marketing around it.

2. Use Feedback Loops – Let Your Customers Help You Build

Feedback loops are the magic sauce that can help you improve your product while acquiring customers. By listening to what your users say, you can create a cycle of improvement that serves both product development and customer acquisition.

Set up regular feedback touchpoints with customers—whether it’s through surveys, in-app feedback, or even quick one-on-one chats. Use this feedback to adjust the product, then communicate those improvements in your marketing to attract new users who value those updates.

Pro Tip: When you add a feature based on user feedback, let your customers know. It shows you’re listening and makes them feel invested in your growth. Plus, they’re more likely to spread the word if they feel they’ve had a hand in shaping your product.

Key Takeaway: Feedback loops let you build a better product while also showing potential customers that your product is evolving based on real needs.

3. Prioritize “High-Impact” Features – Don’t Overload Your Product

When you’re in the early stages, it can be tempting to keep adding features in the hopes that something will stick. But instead of overwhelming users with an endless list of bells and whistles, focus on high-impact features that add clear value.

Ask yourself, “What’s the one thing my product can do to solve a key problem for my target users?” Focus on perfecting that core feature and any other small improvements that directly support it.

Red Flag: If you’re adding features just to “keep up” with competitors, take a step back. More isn’t always better. It’s better to have a smaller product that excels at solving a problem than a complicated one that’s confusing to new users.

Analogy Alert: Imagine you’re a chef and you’ve decided to put 20 ingredients into a dish because you think it sounds fancy. But if those ingredients don’t actually work together, the dish falls flat. Keep it simple, and make each ingredient count.

Key Takeaway: Focus on features that enhance the product’s core value rather than adding extras just for the sake of it.

4. Get the Word Out – Customer Acquisition Is a Growth Tool, Not a Vanity Metric

If you’re working on product-market fit, customer acquisition shouldn’t just be about getting big numbers; it should be about attracting the right users. Find those early adopters who genuinely need what your product offers, as they’re the ones who will give you the most valuable feedback.

Look for targeted channels where your ideal users hang out—think niche social media groups, targeted ads, or partnerships with influencers in your field. By bringing in users who align with your vision, you’re more likely to get feedback that helps you refine your product.

Pro Tip: Focus on quality over quantity with early customer acquisition. Ten engaged users who provide valuable feedback are better than a hundred who only check out the product once.

Key Takeaway: Customer acquisition isn’t just about numbers; it’s a chance to bring in users who will help you refine the product.

5. Create a Communication Plan – Let Your Customers Know About Every Improvement

Once you start making changes based on feedback, communicate those changes. A lot of early-stage founders assume that customers will just “see” what’s new in the product, but a clear communication plan can make all the difference.

Whether it’s through a simple email, an in-app message, or a social media post, let users know what’s new and why it’s valuable. Show them that you’re not just listening to feedback—you’re acting on it. This keeps your current users engaged and helps potential users see that your product is constantly evolving to meet real needs.

Pro Tip: Share testimonials from users who appreciate the improvements. It builds trust with new users and reinforces loyalty among existing ones.

Key Takeaway: Make it easy for customers to see that you’re committed to ongoing improvement. A little communication goes a long way in building trust and engagement.

6. Measure What Matters – Track Metrics That Reflect Product-Market Fit

In the early stages, it’s easy to get bogged down by vanity metrics like total downloads or sign-ups. But to balance product development with customer acquisition effectively, you want to track metrics that show whether your product is genuinely resonating with users.

Some great metrics to keep an eye on include:

* Retention Rate: Are users coming back?

* Engagement Rate: Are they actually using the product regularly?

* Net Promoter Score (NPS): How likely are they to recommend it?

By focusing on metrics that measure customer satisfaction and retention, you’ll know if your product is getting closer to product-market fit—and you’ll have insights on where to focus your next round of improvements.

Key Takeaway: Track metrics that show real engagement and customer satisfaction. They’ll guide both product and acquisition strategies.

Wrapping It Up: Building and Selling Go Hand in Hand 🎯

Balancing product development and customer acquisition while seeking product-market fit is all about synergy. By gathering feedback, prioritizing high-impact features, focusing on quality customer acquisition, and communicating every improvement, you’re setting up a system where each action reinforces the other.

Remember, finding product-market fit isn’t about making every customer happy right away. It’s about developing a product that truly resonates with the right people. And that takes time, patience, and an ongoing commitment to listening, refining, and evolving.

Ready to supercharge your startup journey? Join my FREE Startup Launch Course! 🌱

Click here to register

Filled with webinars, one-on-one consultations, an engaged community, and workshops, this course is designed to help you find and maintain product-market fit. Sign up today and take the guesswork out of balancing product development and customer acquisition!

Sign off with a smile, Startup Coach Manoj

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit manojthomas.substack.com

You’ve poured your heart, soul, and who knows how many cups of coffee into this product. You’ve launched it, gotten it in front of customers, and... well, it’s not quite the fireworks show you were hoping for. Maybe they’re interested but not committed. Maybe they’re using it, but not loving it. So, what do you do when you realize you haven’t hit product-market fit?

First of all, take a deep breath. Missing the mark on product-market fit (PMF) isn’t the end of your journey; it’s part of it. In fact, some of the most successful startups went through multiple pivots before finding the right fit. The key is knowing how to adapt, adjust, and iterate based on what your market actually needs—not just what you thought they needed.

In today’s post, we’ll dive into the practical steps to help you close the gap between your product and your market. Ready to explore strategies that can make your product stick? Let’s go!

1. Gather Real Feedback – Get to the Heart of What’s Missing

Before jumping to conclusions, gather feedback from the people who know best: your customers. This isn’t just about asking if they “like” it; it’s about uncovering what they wish your product could do better.

Pro Tip: Use open-ended questions in surveys or interviews to get specific insights. For example, instead of asking, “Do you like our product?” try “What’s one thing you wish this product could do?” These kinds of questions uncover the small but crucial gaps in your offering.

Analogy Alert: Think of this like baking a cake for a friend who’s kind of enjoying it but secretly hoping for a chocolate version. You’ll only know what they’re craving by asking—and sometimes, it’s a simple tweak away from being perfect.

Key Takeaway: Ask questions that go beyond surface-level satisfaction to uncover what customers feel is missing or frustrating.

2. Analyze Your User Behavior – Where Are They Getting Stuck?

Look at how users are actually interacting with your product. Are there specific features they ignore? Points where they drop off? Sometimes what people do reveals more than what they say.

Tools like Hotjar, Google Analytics, and even basic user session recordings can show you exactly where people lose interest or struggle. If you see users bouncing off certain features, it might be time to rethink, simplify, or remove those aspects altogether.

Red Flag: If users are consistently skipping over or dropping off from a key feature, it’s a sign that feature either doesn’t resonate or needs rethinking.

3. Reevaluate Your Value Proposition – Is It Crystal Clear?

A lot of early founders think product-market fit is all about the product itself, but sometimes it’s about how you’re presenting it. If your value proposition is murky, customers may not be able to immediately see what problem you’re solving for them.

Go back to the basics:

* What problem does your product solve?

* Why is your solution the best option?

* How can you communicate that quickly and clearly?

Pro Tip: Try creating a “one-liner” that explains the core benefit of your product in one sentence. Then, test it on people. If they get it right away, you’re on the right track. If they’re confused, go back to refine it.

Key Takeaway: Make sure customers can instantly understand why your product is the answer they need.

4. Adjust Your Positioning – Maybe You’re Speaking to the Wrong Crowd

It’s possible that your product is great… for a different market. Maybe you’re targeting professionals when it’s actually a perfect fit for small business owners, or pitching to Gen Z when Millennials would be all over it.

Revisit your ideal customer profile. Look at the data from your current users and see if there’s a trend or a particular type of user who’s more engaged. You might find that tweaking your positioning or shifting your messaging can attract an audience who’s more aligned with your product’s benefits.

Analogy Alert: Think of it like selling hiking boots to city dwellers. The boots are great, but the wrong people are seeing them! Reframe your messaging so it reaches the people who’ll get the most out of your product.

Key Takeaway: Sometimes, a small shift in your target audience or messaging can make all the difference.

5. Experiment with Features – Double Down on What Works

If feedback reveals that users love one aspect of your product but are lukewarm on others, don’t be afraid to double down on what works. Instead of adding more features, try refining or expanding the ones that have real traction.

Consider conducting A/B tests to see if simplifying the experience improves user engagement. You might find that stripping away certain features, rather than adding more, actually increases value and clarity for your users.

Red Flag: More isn’t always better. If you have too many features, it can dilute your product’s core value and make it harder for users to see why it’s worth using.

Key Takeaway: Make sure each feature you have is pulling its weight in creating value for the customer.

6. Pivot, but with Purpose – When It’s Time to Make a Bigger Change

Sometimes, the best way to achieve product-market fit is to take a step back and pivot. This doesn’t mean scrapping everything, but rather adjusting the direction based on what you’ve learned.

If you’ve exhausted smaller tweaks and are still not seeing results, consider a more substantial pivot. This could mean targeting a different market, rethinking your core offering, or changing how the product is delivered.

Pro Tip: A pivot doesn’t have to be extreme to be effective. Even small pivots can have a huge impact if they bring your product closer to solving the market’s real needs.

Key Takeaway: Pivoting is about realignment, not starting over. Make adjustments based on what you’ve learned, not on a hunch.

Wrapping It Up: Keep Testing, Keep Adapting 🎯

Achieving product-market fit can feel like aiming at a moving target, and in a way, it is! Markets evolve, customer needs change, and so should your product. The key is to keep listening, testing, and iterating based on what you learn.

If you’re missing product-market fit, don’t see it as a setback—see it as feedback. Every insight brings you one step closer to the product your market will love.

Ready to take the next step? Join my FREE Startup Launch Course! 🌱Packed with live webinars, personalized consultations, a supportive community, and workshops designed to help you find product-market fit faster. Let’s get your product to the place it belongs in the market!

Click here to register for the FREE course

Sign off with a smile, Startup Coach Manoj

P.S. Remember, a “no” from the market doesn’t mean you’re off track—it just means you’ve got more insights to work with. Stay flexible, keep iterating, and soon enough, you’ll hit that perfect fit.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit manojthomas.substack.com

So, you’ve launched your product, and it’s out there, living its life. Now you’re wondering, Is it actually fitting in with customers, or is it just… there? This, my friend, is the product-market fit question. It’s like throwing a party and wondering if your guests are truly vibing or just being polite. So, how do you know if your product has found its place in the market?

The answer: metrics. But not just any metrics. We’re talking about the kind of metrics that reveal what customers reallythink and feel about your product. Today, I’m sharing the 7 key metrics that can help you measure product-market fit and understand whether you’re creating value or just taking up space.

Let’s dig in!

1. Net Promoter Score (NPS): Are They Willing to Shout Your Praises?

If you’re not familiar with NPS, it’s basically the ultimate “How much do they love me?” question. NPS measures how likely customers are to recommend your product to a friend, on a scale of 0 to 10. Scores of 9-10 are your Promoters (yay!), 7-8 are your Passives (meh), and 0-6 are Detractors (ouch).

How to Use NPS:A high NPS means customers are excited enough to spread the word. And if they’re willing to recommend you to others, that’s a powerful sign you’re hitting product-market fit. It’s like getting a standing ovation at a show—people don’t do it unless they’re genuinely impressed. Aim for an NPS of 50 or higher, and you’re in a good place.

Red Flag: If your NPS is low, dig deeper to find out what’s holding customers back. Sometimes a small tweak can make all the difference.

2. Customer Retention Rate: Are They Sticking Around?

Retention rate tells you what percentage of customers keep using your product over a period of time. Think of it like a second date—if they’re coming back, you’ve probably done something right. High retention means that customers see ongoing value, which is a huge indicator of product-market fit.

How to Calculate Retention Rate:Calculate the percentage of customers who stay active in a given period. For a monthly subscription, for example, check how many people from last month are still here this month.

Red Flag: If you see low retention, it could mean your product isn’t meeting a lasting need. Go back to your product’s core value and ask yourself if it’s solving the right problem.

3. Customer Lifetime Value (CLTV): Are They Investing Long-Term?

CLTV is a measure of how much revenue you can expect from a customer over the entire time they’re with you. It’s like knowing whether a diner is just popping in for a sandwich or will be back for dinner, dessert, and maybe brunch the next day. A high CLTV means that customers are finding enough value to stick with you—and even invest more.

How to Calculate CLTV:Multiply your average customer value by the average customer lifespan. For example, if customers spend $50 a month and stay with you for 2 years, that’s a CLTV of $1200.

Red Flag: If CLTV is low, it could mean customers aren’t seeing enough value to stay long-term. This might be a sign to improve the product, add features, or rethink your pricing model.

4. Churn Rate: Are They Leaving?

Churn rate measures the percentage of customers who stop using your product over a period. High churn is like people sneaking out of your party early—it means they’re not feeling it. The lower the churn, the closer you likely are to product-market fit.

How to Calculate Churn Rate:Divide the number of customers lost during a specific period by the total number of customers at the beginning of that period. For instance, if you had 100 customers and lost 10, your churn rate is 10%.

Red Flag: If your churn rate is high, find out why people are leaving. Are they getting enough value? Are there certain features they wish you had? Churn is feedback in disguise—don’t ignore it!

5. Engagement Metrics: Are They Actively Using Your Product?

Engagement metrics track how often and how deeply customers are using your product. Think of it like gym attendance—buying a membership is one thing, but actually showing up is another. If your customers are actively engaging, it’s a sign they’re finding value. Engagement includes metrics like daily active users (DAU), monthly active users (MAU), session length, and frequency.

How to Use Engagement Metrics:Keep an eye on how frequently customers interact with your product. If DAU/MAU rates are high, it means users are making your product a habit. That’s a strong indicator you’ve achieved product-market fit.

Red Flag: If engagement is low, try to understand where customers are dropping off. It could be an onboarding issue, lack of useful features, or poor user experience.

6. Customer Acquisition Cost (CAC) to CLTV Ratio: Are They Worth the Investment?

The CAC to CLTV ratio shows how much it costs to acquire a customer versus how much value they bring in return. In plain terms, it’s like asking, “Is all this effort worth it?” A healthy CAC to CLTV ratio means you’re not overspending to bring customers in, and they’re generating enough value over time.

How to Calculate CAC to CLTV Ratio:Divide your CLTV by your CAC. Ideally, this should be 3:1 or better. For example, if your CLTV is $1200 and your CAC is $400, you’re at a solid 3:1 ratio.

Red Flag: If your CAC is much higher than your CLTV, it might mean your customers aren’t staying long enough to justify acquisition costs. Focus on increasing retention or reducing acquisition costs.

7. Customer Satisfaction (CSAT): Are They Happy?

CSAT is the warm-and-fuzzy metric that tells you how satisfied customers are. It’s a quick survey that asks customers to rate their experience, usually on a scale from 1 to 5. Think of it like an after-party questionnaire—did they have a good time? Would they come again?

How to Use CSAT:A high CSAT means people are happy, and happy customers are more likely to stick around. Use CSAT surveys at key points, like after onboarding or customer support interactions, to get a pulse on satisfaction.

Red Flag: Low CSAT scores mean people are frustrated or disappointed, so take a closer look at what’s causing it.

Wrapping It Up: Know Your Metrics, Know Your Fit 🎉

Tracking these metrics is like having a map on your journey to product-market fit. If you’re seeing high retention, a strong NPS, a good CLTV to CAC ratio, and low churn, you’re well on your way. And remember, product-market fit isn’t just a box you tick off—it’s an evolving relationship with your customers.

So start tracking these numbers, make adjustments as needed, and keep refining your product to meet the needs of the people it’s meant for.

Ready to take your startup to the next level? Join my FREE Startup Launch Course! 🌱Packed with exclusive webinars, one-on-one consultations, a thriving community, and workshops designed to help you grow—this is where you’ll get the insights and support to make your metrics soar. Don’t miss out!

Register here for FREE course

Sign off with a smile, Startup Coach Manoj

P.S. Remember, metrics are just numbers until you put them into action. Use these insights to build something that truly resonates with your customers. Happy tracking!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit manojthomas.substack.com

So, you’ve been building, testing, and refining your product like mad, and now you’re asking yourself, “How do I know if I’ve actually hit product-market fit?” Great question! If you’re a startup founder, especially one with big dreams and maybe an ever-so-slight caffeine addiction, finding product-market fit (PMF) is the holy grail. It’s that sweet spot where your product is doing exactly what it was meant to do, for exactly the right people. And the best part? They love it so much, they actually come back.

But here’s the thing: product-market fit isn’t always this magical, flashing neon sign saying “You did it!” It’s more like a subtle dance of metrics, feedback, and behavior. Lucky for you, I’ve put together a list of unmistakable signs that you might have achieved PMF. And I’ve thrown in a couple of analogies to keep it real. Let’s dig in!

1. Retention Rates: Are They Sticking Around?

One of the biggest indicators of PMF is customer retention. Imagine you’re hosting a dinner party. If people keep coming back for your meals—even asking for seconds—you’ve nailed the recipe. Similarly, if customers are consistently coming back to use or buy from your product, you’re on the right track.

High retention is a strong indicator that your product solves a real, ongoing need. To check this, look at your cohort retention rates over time. Are people sticking around month after month? If they are, it’s likely because they’re getting value, which is a fantastic sign.

Red Flag: If people are bailing after the first try, it might mean your product isn’t quite hitting the mark yet. Keep iterating!

2. Repeat Purchases: Are They Buying Again?

Alright, picture this: You own a bakery, and customers keep coming back for that chocolate cake they just can’t resist. If people are buying your product more than once, that’s a great signal that you’re onto something. Repeat purchases show that your product is not only needed but also loved.

Check for this by monitoring your repeat purchase rate or, in the case of a subscription model, your renewal rate. If you see a significant chunk of users returning, it’s a solid indicator that they see value in what you offer.

Red Flag: Low repeat purchases can mean you have a “one-and-done” product. If customers only use it once, you might need to revisit your product features or pricing model.

3. Positive Customer Feedback: Are They Singing Your Praises?

Let’s be honest—most people don’t go out of their way to leave reviews unless they’re really thrilled or really… not. So if your customers are raving about your product, singing its praises in reviews, and sending unsolicited testimonials your way, you’re on the right path.

Ask yourself: Are customers sharing feedback that points to genuine love for your product? Are they recommending it to their friends, family, or even their pets (hey, who are we to judge)? Enthusiastic customer feedback is a big clue that you’ve achieved PMF.

Red Flag: If feedback is tepid or suggests that customers could “take it or leave it,” you might not be fully there yet.

4. Customer Advocacy: Are They Bringing Friends Along?

Ever had that friend who discovers a new restaurant and immediately insists everyone they know goes with them? That’s advocacy. When customers go beyond just liking your product to actively promoting it, you’re in a great place.

Check your net promoter score (NPS) or simply ask customers how likely they’d be to recommend your product to others. If the score is high, congratulations! People don’t recommend products they’re lukewarm about—they recommend products they love.

Red Flag: If your NPS is low or you’re not seeing much word-of-mouth buzz, it may mean your product isn’t resonating deeply yet.

5. Consistent User Growth: Are New Customers Flowing In Naturally?

Organic growth is one of the clearest signs of PMF. If people are discovering your product without you needing to push it in their faces 24/7, it’s a great indicator. Think of it like a rock band that suddenly starts selling out shows because word of mouth has spread like wildfire—no marketing required.

If you notice a steady flow of users, especially from referrals, you’re likely hitting a real need in the market. Organic growth is a strong signal that you’ve struck gold.

Red Flag: If growth stagnates or only happens when you pump up the marketing budget, it may be a sign you haven’t hit PMF yet.

6. Willingness to Pay: Are Customers Happily Shelling Out Cash?

This might seem obvious, but if customers are gladly paying for your product (or, even better, paying more than you initially planned), you’ve likely achieved PMF. People don’t mind shelling out cash for something that makes a real difference in their lives. So if your customers are consistently paying without hemming and hawing over the price, it’s a huge win.

Check your conversion rates and look at any pricing feedback. Are people willingly choosing paid plans over free trials? Or maybe they’re upgrading to a higher tier? These are all signs that they’re getting serious value.

Red Flag: If you’re constantly battling price objections or relying on discounts to close sales, you might need to dig deeper into why customers aren’t seeing the value.

7. Low Churn Rate: Are They Leaving, or Are They Sticking Around?

Finally, a low churn rate is like the cherry on top of your PMF sundae. If people aren’t leaving—if they’re staying with your product for the long haul—it’s a strong indication that they find it valuable. A low churn rate suggests that your product has become an essential part of their lives or businesses.

Check your customer churn rate to see how long people stick with you. Low churn shows that your product continues to solve a problem or provide value consistently, which is one of the most crucial signs of PMF.

Red Flag: High churn rates indicate that users aren’t finding lasting value, so keep refining and listening to feedback to reduce those exits.

Wrapping It Up: Celebrate Your Wins 🎉

Finding product-market fit is a journey. Sometimes, it’ll feel obvious, like hitting a bullseye. Other times, it might feel subtle, like a small click that tells you something is finally in place. Either way, if you’re seeing these signs—strong retention, repeat purchases, positive feedback, referrals, organic growth, price willingness, and low churn—you’re likely there.

Hitting PMF isn’t the end—it’s actually the beginning. It’s where you can finally shift your focus from product testing to growth, scale, and impact.

Ready to take things to the next level? Join my FREE Startup Launch Course! 🌱

Click here to registerGet access to exclusive webinars, one-on-one consultations, a supportive community, and hands-on workshops designed to help you keep pushing forward. Don’t miss out—this is where founders come to thrive!

Sign off with a smile, Startup Coach Manoj

P.S. Remember, product-market fit is your launchpad. Once you’ve nailed it, the sky’s the limit! Don’t stop refining and pushing—your best growth is just getting started.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit manojthomas.substack.com

So, you’ve got a killer idea, and it’s just waiting to burst into the world, right? But here’s the thing: it’s not really about the idea anymore; it’s about getting that idea in front of people fast. Yep, that means you need a Minimum Viable Product (MVP), and you need it pronto. But if the idea of “building” brings images of coding nightmares and endless nights of debugging, fear not! There are tools out there that can help you create an MVP fast—even if coding isn’t your jam.

In today’s blog, I’ll walk you through the best tools to help you go from “I have an idea!” to “My idea has users!” without all the fuss. I’ll sprinkle in some humor (so you can still laugh through the hustle) and share my favorites for prototyping, no-code building, wireframing, and everything in between.

Let’s dive in! 💪

1. No-Code Builders: Making Ideas Fly Without Code

Imagine you’re a chef who doesn’t have to chop onions, stir sauces, or even turn on the stove—no-code platforms are a bit like that. They let you create something amazing without getting bogged down in the code.

🛠️ Top Picks:

* Bubble: This platform is the Swiss Army knife of no-code tools. You can create an entire app from scratch and even set up workflows and logic (you know, the brainwork behind the scenes). It’s great for building anything from SaaS platforms to social apps.Pro Tip: Start simple. The temptation to add all the “cool” stuff is real, but remember MVP means minimum.

* Webflow: Are you more into the visual side of things? Webflow allows you to build sleek websites that look and feel custom-coded. Plus, with CMS options, you can build out content-driven MVPs without much hassle.Think of it this way: Webflow is like giving a professional designer’s tools to someone who’s not a designer but has style. You’ll look good out there!

* Adalo: For mobile-first MVPs, Adalo is perfect. It’s intuitive, with lots of templates, and your app is basically “drag, drop, and deploy.”Hot Tip: Start with Adalo if you want a quick and painless way to see if your app has traction.

2. Wireframing & Prototyping Tools: Blueprinting Your Big Idea

Let’s talk about wireframing. If your MVP is the house you’re building, wireframes are the sketches of what that house will look like. Think of these tools as your quick-and-dirty idea testers—because who has time for hours of design work when you’re trying to launch?

🛠️ Top Picks:

* Figma: It’s collaborative, cloud-based, and powerful. Figma is a go-to for many early-stage founders because it allows you to create everything from rough wireframes to high-fidelity prototypes.Fun Analogy: Figma is like having a whiteboard that everyone on your team can draw on, erase, and scribble over—no markers required.

* Sketch: More design-focused but fantastic if you’re going for aesthetics in your MVP. Just note that it’s Mac-only, so your Windows friends might feel a little left out.Quick Tip: Sketch has a vast library of plugins, so if you’re a fan of shortcuts, this is for you.

* Marvel: Want something a bit more straightforward? Marvel lets you turn your sketches into digital wireframes fast. Plus, you can quickly add interactions to make it feel more real.Analogy Alert: Marvel is like Lego for design—it’s easy to connect the pieces, even if you don’t know where they’ll go yet!

3. Prototyping Platforms: Testing Like a Pro

Your MVP isn’t just about looks; it’s about showing people what it does. Prototyping tools help you add that “magic sauce” to your design. And the good news? You can test the heck out of it before you show it to anyone else.

🛠️ Top Picks:

* InVision: InVision takes wireframes to the next level with clickable prototypes, so you can see how it feels in real use. You can even use it to get feedback by sharing it with your target users early on.Pro Tip: Use InVision for A/B testing your layouts and flows—it’s like giving your MVP a test run before showtime.

* Axure: If you’re more of a perfectionist, Axure has advanced features that let you prototype almost anything you dream up. It’s a bit more complex, but the extra customization can make all the difference.Analogy Time: Axure is like a magic pen that can draw anything. Complicated? Sure. But incredible when you get it right.

4. Project Management: Keeping Your Head on Straight

All right, once you’ve got your MVP rolling, you need a way to manage all the ideas, tasks, and feedback coming your way. Without a project management tool, things can spiral fast, and your MVP might end up being a VIP (Very Incomplete Project).

🛠️ Top Picks:

* Trello: With its easy-to-use boards and cards, Trello helps you organize tasks, track your progress, and ensure your MVP is moving forward. It’s great if you like visual checklists that you can drag and drop.Analogy Alert: Trello is like that corkboard in detective shows where they pin suspects and clues—it makes everything visible and trackable.

* Notion: Need an all-in-one tool? Notion combines project management, note-taking, and collaboration. You can build out databases, to-do lists, and even house your design assets in one place.Fun Comparison: Notion is the Swiss Army knife of productivity—minimalistic yet surprisingly powerful.

* Asana: If you’re working with a team, Asana lets you create detailed workflows, assign tasks, and set deadlines to keep everyone on the same page.Pro Tip: For larger teams or more complex projects, Asana’s features help reduce chaos and keep communication clear.

5. Testing & Feedback Tools: Listen and Learn

Now that you’ve got an MVP, don’t assume it’s perfect. Feedback tools are here to save you from hearing “No one uses it because it’s confusing.” Real talk: Early feedback can save you a lot of late-stage headaches.

🛠️ Top Picks:

* Hotjar: See how users actually interact with your MVP by watching heatmaps and session recordings. You’ll know where they’re getting lost or what features they’re actually using.Analogy Time: Hotjar is like a nanny cam for your MVP. You’re spying, but it’s for a good cause!

* Google Analytics: A classic choice for tracking user engagement and behavior. Analytics can tell you who’s on your MVP, what they’re doing, and how long they stick around.Pro Tip: Use Analytics to see which pages or features have high bounce rates and then improve them.

Wrapping It Up: Your MVP Is Waiting to Launch 🚀

When you’re building an MVP, you don’t need a million-dollar tech stack. You need tools that help you move quickly, test often, and iterate intelligently. So, grab a few of these tools, set up your MVP, and start getting feedback from real users. It’s not just about creating something cool; it’s about proving that your idea has legs before you go all-in.

Remember: Done is better than perfect, especially when it comes to MVPs. You’ll have plenty of time to polish your masterpiece once you’ve validated that people actually want it!

Ready to take your MVP to the next level? Join my FREE Startup Launch Course! 🌱Get access to webinars, one-on-one consultations, an incredible community, and workshops designed to help you succeed. Sign up today, and let’s make your MVP the real deal!

Register for my FREE course

Sign off with a smile, Startup Coach Manoj

P.S. Remember, even the best ideas start somewhere small. Don’t be afraid to start rough, learn fast, and iterate with love.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit manojthomas.substack.com

Hello there, startup founders! You’ve done it—you built a Minimum Viable Product, threw it out into the world, and are ready to sit back and bask in the glory of your creation. But wait! Before you get too comfortable, there’s a crucial step that can make or break your product’s success: gathering feedback that’s actually useful. Imagine if Michelangelo finished sculpting David and never asked for a second opinion—he might’ve missed a chiseled cheekbone or two!

Let’s dive into actionable methods that will help you get the real scoop from users about your MVP. Spoiler alert: “It’s nice!” isn’t the kind of feedback we’re after.

1. User Testing: The Friendly Pop Quiz for Your MVP

Picture this: you’re inviting users to your MVP’s “surprise party,” but instead of confetti, they’re handing out feedback! User testing allows you to see firsthand how people interact with your product, what confuses them, and what delights them. Here’s how to make the most of it:

Methodology:

* Unscripted Testing: Let users explore the MVP without any specific instructions. You’ll see the actual thought process as they navigate (or struggle) through it.

* Task-Based Testing: Give users specific tasks, like signing up, making a fake purchase, or trying a core feature. Watch closely as they either breeze through it or need an oxygen tank just to get to the finish line.

Pro Tips:

* Record the Session: With permission, record their screens as they interact. Seeing where they pause, scratch their heads, or sigh can be as enlightening as a TED Talk on user psychology.

* Use Free Tools: Platforms like Zoom or Google Meet work great for live testing, and if you’re on a budget, tools like Lookback and Maze offer some free options for screen recording and remote user testing.

2. Surveys: Short, Sweet, and to the Point

If testing sessions are the friendly pop quizzes, surveys are your multiple-choice exams. They’re easy to distribute, quick to complete, and can provide you with quantitative and qualitative insights.

Crafting the Perfect Survey:

* Keep it Short and Sweet: People would rather binge-watch reality TV than answer a 10-minute survey, so aim for five or six quick questions.

* Use Open-Ended Questions Sparingly: These can be gold mines for feedback, but too many open-ended questions will send users running. Pick one or two, like: “What’s one feature you’d love to see?” or “What did you find challenging?”

Survey Tools:There’s no shortage of easy-to-use survey platforms. Google Forms, Typeform, and SurveyMonkey all offer customizable templates to get you up and running in minutes. Bonus: Typeform’s design is like the Apple of survey tools—people actually enjoy using it.

3. Customer Interviews: The Real-World MVP Therapy Session

Now, if you really want to get into the hearts and minds of your users, sit down (virtually or in person) for a good old-fashioned chat. These one-on-one interviews give you a front-row seat to each user’s experience.

Dos and Don’ts for Conducting Interviews:

* DO keep it conversational. Think of it like catching up over coffee, not interrogating a suspect.

* DON’T ask leading questions. Instead of “Isn’t our app great?” try, “What do you think about our app’s usability?”

* DO listen more than you speak. Take a leaf from therapists—let them talk, pause, and then talk some more. The longer they reflect, the more they’ll share.

If you’re thinking this sounds like overkill, remember: In-depth interviews can uncover those little gems of insight that even user testing might miss. Plus, you’re not just getting feedback; you’re building relationships.

4. Feedback Widgets: Real-Time Insight, Right There in Your MVP

Have you ever felt the urge to tell an app how you really feel about it, right then and there? That’s where feedback widgets come in. These are small, unobtrusive pop-ups that ask users to rate or comment on their experience at key points.

Widget Wonders:

* Hotjar & Qualaroo: These tools allow you to place feedback widgets at strategic points within your MVP, like after the user completes a core action. If users struggle with something, they can vent right then and there.

* Instant Feedback: Widgets provide immediate feedback, especially useful if you’re making rapid updates to your MVP.

5. Analytics: The Sherlock Holmes of User Behavior

Sometimes, users won’t tell you what’s wrong—they might not even know themselves! Analytics tools like Google Analytics, Mixpanel, and Amplitude are your trusty sidekicks in tracking what users actually do versus what they say they do. As the saying goes, “Data doesn’t lie.”

Key Metrics to Track:

* Bounce Rates: Are users abandoning your MVP faster than a Netflix show with a 2-star rating? Find out where and why.

* Conversion Rates: Track the number of users who perform key actions, like signing up or trying a feature.

* Time on Page: If users are spending ages on one part, it could mean confusion or fascination—dig deeper to figure out which!

6. Social Listening: Eavesdropping for a Good Cause

After you’ve gathered feedback directly, don’t forget to check in on what’s being said “around town” (i.e., on social media). Monitoring online discussions lets you understand how people feel about your MVP without any pressure to impress or “be nice.”

Tools for Social Spying:

* Brand24 & Hootsuite: Tools like these let you track mentions, hashtags, and discussions on forums or social media.

* Online Communities: Subreddits, Quora threads, and Slack channels in your niche are hotspots for candid user feedback. Check these for unfiltered opinions or patterns you might’ve missed.

7. Engaging with Your Early Adopters: The VIP Treatment

Last but certainly not least, don’t forget your MVP’s biggest fans. These early adopters have committed to your product in its infancy—they’re invested, curious, and often eager to share feedback. Think of them as your product’s first fans, and show a little love in return.

Ideas for Engagement:

* Exclusive Updates: Give early adopters sneak peeks of new features or ask them to beta test.

* Feedback Groups: Create a special group (WhatsApp, Facebook, Slack) where your most passionate users can share ideas, vent frustrations, or offer praise. It’s like having a mini-support group for your MVP.

Gathering meaningful feedback doesn’t have to feel like pulling teeth. By offering different feedback channels, you give users multiple ways to express themselves, helping you refine your product into something they can’t live without.

So, fellow founder, which feedback method are you most excited to try? Remember, every piece of feedback—good, bad, or baffling—is a stepping stone to making your MVP truly shine.If you’re ready to take this to the next level, don’t forget to sign up for my free course packed with webinars, 1:1 consultations, and a community that’s just as committed to startup success as you are. We’ll turn your MVP into an MVB—Minimum Valuable Product!

Register for the FREE course

Remember, feedback is like a good friend telling you there’s spinach in your teeth. Sure, it might sting, but wouldn’t you rather know? Keep those ears open, those surveys short, and your product will be thriving in no time!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit manojthomas.substack.com

Launching a Minimum Viable Product (MVP) can feel a bit like showing up to a job interview in pajamas. You need the right mix of polish and authenticity to make a solid first impression. Get it right, and you’re primed for a round of applause; get it wrong, and, well, you might be back in the startup lab retooling. For early-stage founders, this is one of the biggest hurdles, so let’s dig in and give you the confidence to know whether it’s really time to go live with that MVP.

1. The Functional Fitness TestThink of functionality as the “bare-bones survival gear” for your MVP. In other words, what’s the absolute minimum this product needs to do to deliver on its promise? When you’re testing for functionality, you’re essentially putting your MVP through boot camp, and if it can’t handle the basics, it’s not ready for the wild.

Checklist for Functional Fitness:

* Does it Solve the Problem? Your MVP doesn’t need to solve every problem, just the main one.

* Can it be Used Without Instructions? A truly functional MVP doesn’t need a PhD to navigate. Simplicity is key.

* Does It Deliver Value Fast? Users want results, and they want them now. If your MVP doesn’t show value quickly, it’s not ready.

If your MVP passes this functionality fitness test, you’re on the right track. Remember, an MVP isn’t about perfection; it’s about minimum viability. The goal is to find the sweet spot between “barely functioning” and “solid enough to be useful.”

2. User Feedback: The MVP Reality CheckUser feedback is the magic mirror that reveals if your MVP is the fairest of them all—or if it still needs a little polish. Getting early users to interact with your product helps identify what works, what doesn’t, and what’s really annoying (trust us, they’ll let you know).

Here’s where the fun part comes in: listen to your users! They’ll show you exactly where to focus your energy.

How to Gauge User Feedback for MVP Readiness:

* Are Early Users Getting Frustrated? If your feedback is filled with phrases like “I don’t get it” or “It keeps crashing,” it’s a sign that your MVP isn’t ready yet.

* Do Users Return for More? Just as you’d hope guests come back for a second helping, you want users to keep coming back to your MVP. Repeat usage is one of the biggest signs that you’re on the right path.

* Are Users Requesting Features or Reporting Bugs? Bug reports are a no-go. If early users are finding bugs, it’s time for more testing. But if they’re asking for more features? That’s actually a win! It means your MVP has sparked interest and is ready for refinement.

3. Aligning Functionality with User FeedbackPicture this: You’re building a house. Functionality is the sturdy foundation, and user feedback is the interior decorator coming in to suggest a few cozy touches. If the foundation is shaky, no amount of cute furniture will make it feel right. But if it’s solid and feedback is positive, you can start adding those ‘nice-to-have’ features and improvements.

To know if it’s time to launch, weigh both elements:

* High Functionality + Positive User Feedback = MVP might just be ready to hit the streets.

* Limited Functionality + Mixed Feedback = Needs some work.

* Bare Functionality + Negative Feedback = Back to the drawing board.

Take time to dig into what users are saying and match it against your MVP’s core functionalities. By now, you should have enough clarity to either prep for launch or schedule a few more late nights in the lab.

4. Consider the Impact, Not the FluffIt’s easy to get carried away with bells and whistles, but remember, your MVP doesn’t need gold-plated buttons. Focus on what really matters to your early adopters. Sometimes, founders worry too much about adding “cool” features without checking if they add actual value. Your MVP should be impactful, not just impressive.

Here’s an analogy for you: imagine you’re ordering pizza. Your MVP is that first slice—hot, cheesy, and satisfying. Don’t worry about the extra toppings until you know that the base is solid and well-cooked. The rest can be added later, based on demand. Users will care far more about whether it’s filling than if it has all the fancy toppings.

5. Launch When You’re 70% ConfidentThere’s no magic number for certainty, but if you’re waiting for your MVP to be “perfect,” you’ll be waiting forever. A good rule of thumb? When you’re 70% confident it will meet user needs without causing unnecessary friction, you’re likely ready.

Take stock of these factors:

* Core functionalities are running smoothly.

* User feedback is positive or constructive with minimal red flags.

* The product is at a level where it’s easy to use and delivers value fast.

If you’re hovering around 70% on these metrics, trust that your MVP is ready to launch. After all, there’s no better teacher than real-world use!

Signing off

Your Startup Coach Manoj

Got your MVP checklist ready and feeling more confident about your launch? Great! Just remember, the launch is just the beginning. Once your MVP is out there, it’s all about refinement, iteration, and improvement.

Ready to Level Up? Join Our Free Course!Why go it alone when you can gain free access to live webinars, 1:1 consultations, a community of like-minded founders, and interactive workshops? Whether you’re stuck on the MVP stage or ready to grow, we’ve got your back! Tap into this founder’s toolkit for free and start making faster progress on your entrepreneurial journey.

Register here for the FREE course

P.S. Launching is the first official day your MVP is born, so treat it like a birthday party. Don’t stress over the details. Focus on the experience, listen to your “party guests” (a.k.a., users), and celebrate the journey! 🎉

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit manojthomas.substack.com

The Hustle is Real: Building an MVP with Limited Resources

Imagine this: you’re standing at the foot of a mountain called Startup Success. You have a small team, barely enough cash to buy everyone a coffee, and a dream to create something groundbreaking. Your mission, should you choose to accept it, is to build a Minimum Viable Product (MVP) that captures your vision, engages users, and doesn’t drive you to the brink of bankruptcy.

No sweat, right? Here’s where I come in to save the day (or at least save your budget). Below, I’ve outlined the leanest, meanest tools and resources to help you get that MVP off the ground without losing your sanity or your last dollar.

Step 1: Get Crystal Clear on What You Need (and What You Don’t)

An MVP is exactly what it sounds like—minimal. It’s the bare-bones version of your product that proves the concept. Imagine you’re trying to make a soup, but all you have are onions and salt. It might not be gourmet, but it’s still soup! Likewise, your MVP doesn’t need all the bells and whistles, just enough flavor to attract attention.

Quick Tip:

Write down all the features you dream of, then slash them in half. Ask yourself, “If I had to launch in a week, what’s the absolute minimum I’d need?”

Step 2: Lean, Mean, and… Free? Use These Budget-Friendly Tools for MVP Magic

Now that you’ve got your trimmed-down feature list, let’s look at some wallet-friendly tools for each stage of MVP creation.

* Prototyping & Design

* Canva: Perfect for non-designers, and it’s free. Create mockups, social media visuals, and more.

* Figma: Great for collaborative design, especially if you’re working with remote teammates. Figma’s free plan has plenty of features to get you started.

Analogy Alert! Think of Canva as the “instant noodles” of design—it’s quick, cheap, and surprisingly satisfying. Figma, on the other hand, is like making a full pasta dish with your team, everyone adding a bit of spice. Both work, just depends on the appetite!

* Development Tools

* Bubble: A no-code platform that’s user-friendly and affordable, perfect for building web apps.

* WordPress: The veteran in the room. With free plugins and themes, you can create anything from a blog to a full-fledged e-commerce site.

* Project Management & Collaboration

* Trello: A simple drag-and-drop project management tool to keep your tasks organized. Its free plan can handle a lot.

* Slack: Keep communication efficient. The free version is robust enough for small teams (and it’s way better than a group chat).

Step 3: Test Before You Invest (aka Don’t Fall for the “Build It and They Will Come” Myth)

Your MVP isn’t just about having a product—it’s about learning if your product has a market. Before you spend too much time or money, test your assumptions with real feedback.

Tips for Getting Real Feedback

* Landing Pages: Use free or cheap landing page tools like Carrd or LaunchRock to gauge interest before you start building.

* Surveys & Feedback: Collect feedback from potential users with tools like Typeform or Google Forms. Ask questions that reveal their pain points, not just whether they “like” your idea.

Analogy Alert! Testing your MVP is like fishing. You throw a line into the water, but instead of reeling in fish, you’re collecting insights. Don’t be afraid to experiment with different “bait” (aka messaging) to see what hooks your audience.

Step 4: Embrace the “Done is Better than Perfect” Mindset

Your MVP doesn’t need to be perfect—it just needs to exist. Think of it as your startup’s rough draft. You can (and should) revise it later, but for now, get it out there. This is especially true when resources are limited; don’t let perfectionism stall your progress.

Remember:

Feedback beats perfection. The more you learn about what users want, the better you can improve your product over time.

A Few Extra Cost-Saving Tips

* Use Freelancers Wisely: Need a specific skill? Try Fiverr or Upwork to find affordable freelancers. Sometimes a small task outsourced can save you hours.

* Leverage Your Network: Reach out to people in your network who might offer expertise, advice, or even a helping hand. Early-stage founders often underestimate the value of a good connection.

Ready to Build Your MVP with Confidence?

If you’re excited to put these tips into action, I’ve got even more goodies for you. Join my FREE course filled with live webinars, 1:1 consultations, a supportive community, and hands-on workshops. It's designed to help startup founders like you take actionable steps without draining your wallet.

Register here for the FREE course

Signing off

Your own Startup Coach, Manoj

Stay scrappy, stay focused, and remember—the journey is half the fun.

P.S. Don’t worry if you’re short on cash, time, or a team. With the right tools and mindset, you can absolutely create something amazing.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit manojthomas.substack.com