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In this episode, Samaksh and Anirudh discuss about India's obsession with that bling! They take a deep dive into the jewelry market in India to find out some unique and shiny business opportunities. Check out the different ideas in the episode:
SaaS tools for independent jewelry stores: With more than 90% of the jewelry market in India being unorganized, there's an opportunity to create analytics and ERP tools for independent small jewelry stores to help them optimize their business
Wedding rings for men: Manly Bands (https://manlybands.com/)
Sustainable or lab grown diamonds/moissanite: Moissanite is an ethical and sustainable alternative to diamonds which can be lab grown and is way cheaper than a diamond, which is mired in ethical, human rights and sustainability issues. Moissanite has become a viral TikTok trend in 2020 and search for Moissanite jewelry has grown by 300% in India according to Google Trends
Diamonds made of ashes of loved ones/pets: Eterneva (https://eterneva.com/)
Custom online jewelry app: Gemvara (https://www.gemvara.com/)
App to virtually try on jewelry: With a slew of brands in the market, by creating a virtual try on app for different jewelry brands can turn into a healthy asset light lead generation business for such online jewelry brands
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