In this episode, Joel speaks to the co-founder of CBPLUS, Hayley Bromely. She has spent many years working in the alcohol trade. Mainly selling wholesale wine and gin. Today, she and Tim, the other co-founder, are working to create high-quality CBD enhanced products.

A process that has led to them uncovering several new markets. Hayley explains the approach they have used to decide which opportunities to focus on. As well as the marketing techniques they are using, how they are handling cash flow and educating consumers to dispel the many myths that surround CBD.

KEY TAKEAWAYS

• The CBD category is still not well understood. Consumers are not sure about it, so education is a big part of CBPLUS´s marketing strategy.
• Focusing on the type of consumer and the different issues they can use CBD for is proving to be an effective approach.
• Deciding which type of consumer to target first and which product to launch first was complex. Hayley explains the thought process behind how they do it.
• Cashflow is a huge challenge, but one CBPLUS has been able to successfully manage.
• Selling online first is the fastest and easiest way to launch a brand fast.
• Because CBD is a new product, it is not yet clear what consumers are looking for. Hayley explains how they handle that lack of data.
• In some countries, the sale of THC products is already legal, which creates the potential for that to happen elsewhere.

BEST MOMENTS

‘With CBD massage oil… my muscle soreness is almost non-existent. ´

‘There´s not a one size fits all product…it´s about category segmentation.’

‘We are definitely looking ahead at what the range would look like (if THC was legalised).’

EPISODE RESOURCES

CBPLUS website - https://cbplus.co.uk/

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to James Wheeler of The Well Being Hub, which is a non-clinical rehabilitation centre. They help people suffering from all sorts of ailments, neuro disorders and illnesses such as cancer and long CoVid. In this podcast, he and Joel speak about the specific pressures entrepreneurs face and how that affects their mental well-being and inevitably their physical health. They discuss how they work and how that approach helps to reduce stress and anxiety. 

KEY TAKEAWAYS

• The fact that entrepreneurs are always striving to be the best often exposes them to anxiety.
• If you are down outside your business, motivating yourself to do the necessary work becomes very difficult.
• Fear of losing control and delegating is particularly destructive.
• You´ve got to employ people to grow your business. Joel explains how they find the right people and induct them into the company.
• Employ people who will fit in well with your business ‘culture.
• Working with non-judgemental people, who do not easily take offence makes day to day life much less stressful.

BEST MOMENTS

‘You cannot be an entrepreneur without being concerned about being the best. ´

‘It’s okay to not have the same opinion as someone else.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

James Wheeler | The Wellbeing Hub

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Caitlin Barnes (Codebreak’s Operations Manager) joins Joel to chat about the common mishaps they see in marketing and the opportunities they see on the horizon.

KEY TAKEAWAYS

• Even huge firms make marketing mistakes. Including the common ones.
• Most companies are not persistent enough and do not maintain momentum.
• Social media advertising costs have soared, so it is now even more important to get it right.
• Even though the costs have soared, social media still generates huge opportunities…provided you avoid the common mistakes.
• Social media has become an exact science and is constantly evolving.
• In a rapidly changing environment, it's hard to keep up, which is why employing an expert makes sense.
• Marketing campaigns have to be monitored and constantly tweaked. Most firms don´t do this.
• Firms need to move with the times. In the episode, Joel talks about how voice, AI and crossovers with the virtual world will change marketing.
• Look for opportunities to connect with people.

BEST MOMENTS

‘You are so much more powerful after 6 months of marketing than you are after a launch campaign. ´

‘I really like 90-day sprints.’

‘People are already being marketed to within virtual worlds.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Andy studied Psychology at university, which w

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

DESCRIPTION

In this episode, Joel and Andy talk about confirmation bias. How it affects your mindset, business decision making abilities. As well as the role it plays in how you do your marketing. They share several examples of what confirmation bias is and why it is important to be aware of it and work to manage it. They share several ways to do that particularly when making decisions about how to market your business.

KEY TAKEAWAYS

• It is all too easy to make marketing decisions based mostly on what you think works or on what your competitors are doing.
• Your liking FB and competitors doing a lot of FB ads is not a good enough reason to base all your marketing campaigns around them.
• Open your mind and consider several different ways to advertise.
• Go to a marketing agency with your objective rather than tell them which forms of ads you want to do.
• Marketing has to have a purpose.
• Don´t micromanage your marketing. Let the agency do that.
• Split test and follow the numbers.
• Be aware of how what you read etc feeds into your biases and work to keep your thought processes in balance. How to do this is explained in the podcast.
• Sometimes you have to go with your gut. You don´t have time to procrastinate.
• Your gut instinct will only be useful if you have fed your mind with the right information.

BEST MOMENTS

‘If I think something, I try and research around that topic to disprove that idea. ´

‘Sometimes you have to make decisions based on your gut.’

‘Seek out an unbiased third party and do proper due diligence.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketin

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to The Disruptive Entrepreneur – Rob Moore. He shares how his early life led to his developing an entrepreneurial spirit, drive, and phenomenal work ethic. An approach that means he now owns, co-owns, or manages 1200 properties, has written 18 books and holds 42 public speaking world records.

Rob explains how he stays hungry and makes sure those around him do too. They discuss the impact the lockdown has had on people´s work ethic and how he is managing that. As well as sharing mindset tips that will enable you to scale your business.

KEY TAKEAWAYS 

• Complacency is the enemy of everything.
• Money is a powerful and valuable tool.
• Pain can be your greatest friend. The trick is not to let it consume you. Instead, use it to drive you.
• Don´t let anyone, including you, get away with things.
• Challenges make you grow.
• Critics force you to take care. To pause, do the research and make the right decisions.
• Investing in yourself will pay you the best return.
• Feed your brain.
• Even if you don´t like someone, put your ego aside and learn from them anyway.
• Your ability to deal with the bigger problems is the mindset trait that will help you to scale the most.

BEST MOMENTS

‘Your relationship, your business is over as soon as you get complacent. ´

‘Have a strong mission and vision.’

‘Your critics are your greatest gift.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphic designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Andy studied Psyc

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy discuss the importance of getting into good marketing habits. They explain why it matters and provide details of how you can be more consistent, persistent, and effective with your marketing. Regardless of what mediums and outlets you use.

KEY TAKEAWAYS

• You need to measure your marketing. Identify, if it increases profitability, visibility, brand, or customer relationships.
• Be consistent with your marketing.
• Don´t give up.
• Do not get into a cycle of constantly editing and tweaking something. Your campaign won´t bring you anything if it is still sitting on your desk.
• Keep your knowledge up to date with the social media algorithms. Things change constantly, it is your job to keep up and tweak your ads accordingly.
• All marketing is an investment.
• Don´t fall into the trap of only doing the marketing you enjoy.
• Celebrate your marketing wins. It will boost your confidence and carry you through on those occasions a campaign does not work out.
• Focus on your successes, not the failures that every business owner experiences.

BEST MOMENTS

‘Make sure that everything you do in your marketing has a positive impact on your business. ´

‘Do more of what works consistently.’

‘Enjoy the successes, learn from the failures.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy talk about what they wish they had known before setting up a company and starting to work for themselves. Information any type of business owner can benefit from knowing. The tips in this episode will save you a lot of time, money, and stress.

KEY TAKEAWAYS 

• You can't do everything on your own.
• Hiring a professional usually saves you stress, time and, often, in the long-term money.
• Know your own worth.
• Organic marketing is not enough. Invest in paid marketing to create growth that snowballs.
• Network constantly. But be sure that you are doing it with people that inspire you and you can learn from.
• Networking is a 2-way process, give back too.
• Most successful people have mentors and coaches throughout their careers.
• Look after yourself and do your due diligence.
• Only sign a contract that you are willing to enforce.

BEST MOMENTS

‘The first person you need to recruit is the admin. ´

‘If you can pay even £5 a day to drive traffic to your website that’s much better than doing organic content with links.’

‘Don´t be accessible to everyone all the time.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel and Andy look at upsells and cross-sells. They explain that to benefit from these two sales boosting techniques you just need to ask the question at the right point in the sales funnel. To help you do exactly that Joel and Andy share several examples and tips, which literally any type of business can use to sell more and improve customer loyalty. In the podcast, there is a simple 2-step process that you can get started with today. trrer

KEY TAKEAWAYS

• Any business can do upsells and cross-sells - All you need to do is to ask the question.
• Cross-sells are when you offer someone a related product.
• Upsells are when you offer a customer a higher-grade model, widget, or service.
• Upsells are a chance to showcase other products and services that you offer. Things your customer may not be aware of.
• Stay in touch with your customers and take care of them to build a strong relationship with them.
• Cross-selling and upselling work best with those customers you have a relationship with.
• Get curious. Pay attention to how firms you are buying from try to upsell and cross-sell to you and experiment with some of their techniques.

BEST MOMENTS

‘There´s no real reason, in any business, that there cannot be a cross-sell or upsell within its sales pitch. ´

‘Asking the question is a great way to add money onto your bottom line.’

‘If Amazon are doing something it's always worth having a look yourself.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional so

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Mark Dolfini - The Landlord Coach who teaches entrepreneurs from all industries to succeed. They discuss how many entrepreneurs drift into overworking and trying to control everything.  What is an unproductive and stressful way of working that can ultimately destroy their business, their health and family life.

Mark and Joel also discuss the importance of having a vision and sharing that with your life partner. They share how to make efficient use of your time, build strong processes and infrastructure so you can outsource virtually everything.

KEY TAKEAWAYS

• Don´t fall into the trap of working too many hours. No matter how young or fit you are it will catch up with you and potentially destroy your mental and physical health.
• Everything that is going on in your world can be systemised into processes.
• Once you have good processes and the right infrastructure in place you can let others deal with most things.
• Managing your time is all about managing yourself.
• You need to recognise when to outsource tasks.
• You have to find the time to fix things. So many entrepreneurs don´t. They continue to limp along until their business fails.
• If you feel you are getting stuck in life, don´t ignore that feeling because it means you are stuck.
• A strong vision is your circuit breaker. It is what will stop you from following the negative path you are on and make progress.
• Focusing on your vision will stop you from getting distracted.
• Your goals are waypoints that are taking you towards your vision.
• Your belief system is trying to protect you. Unfortunately, letting it have free rein results in limiting beliefs.
• Absolute and cancelling language both reveal limiting beliefs. Mark explains how to recognise this.
• The most successful entrepreneurs are never afraid to ask for help and do so in a humble way.
• Value your time and don´t be afraid to hire people to cook, clean and drive for you.
• You need your life partner to understand and be able to buy into what you are doing. Share your vision with them.

BEST MOMENTS

‘About 15 years ago I was broke. Not just in money, but in time as well. ´

‘Just because you´ve got the drive to outwork everyone. It doesn’t mean that you should.’

‘Your goals are just waypoints on the way to your vision.’

‘When you stay vision focused it's really easy.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting y

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Simon Severino the CEO and Founder of Strategy Sprints. A company whose mission is to get business owners to the stage where they can take long uninterrupted vacations. Whilst being confident that their company will run smoothly without them there. The Strategy Sprints Growth Framework makes this possible.

Simon and Joel discuss 3 CEO habits that will make your company easier to run, immune to competition and able to grow quickly. They discuss the power of niching down. As well as analysing things on a daily, weekly, and monthly basis to facilitate being able to take effective action and move forwards quickly.

KEY TAKEAWAYS

• Many entrepreneurs end up with their company running them, instead of them running it. That negative situation can be fixed.
• CEOs need to track their daily workflow to identify which habits benefit them and which need to be dropped.
• Systemise, hire the right people, then delegate to them.
• At some point, the founder gets in the way and needs to step away from doing day-to-day tasks and switch to leveraging the brand.
• Identify your bottlenecks and remove them one after another. In the podcast, Simon explains how to do this using his 7-day strategy.
• Once a month review what your company is achieving. Then re-focus to keep things fresh and encourage growth. In the podcast, Simon shares details of a free tool you can use to do this.
• Niching down is scary, but it is what will grow your business in the long run.
• If you do not stop and reflect you automatically do what everyone else is doing. Even if there is not a good reason to do so.
• The best part of your job is solving problems. It enables you to create things.
• Do not let yourself become a committee or anything vanilla.

BEST MOMENTS

‘I am here to share how to have less stress when running a business. ´

‘You don´t need 1000 clients, you need 1 client 1000 times.’

‘Do more of what is fun and more of what works.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.c

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051