In this episode, Joel speaks with Rob Moore about scaling your business to seven figures, as both Joel and Rob have already done. They discuss how business owners and entrepreneurs can set themselves up to be ready to benefit from, rather than suffer, from rapid or drastic changes.

Rob explains why when CoVid struck he briefly bought into the panic, started to firefight, and lost momentum. How he recognised this, recovered the situation, and ended up growing far fast than he had before the pandemic.

KEY TAKEAWAYS

• You need to be ready, at all times. To have the skills and people in place to be able to manage any change. Rob shares some examples in the podcast.
• It is possible for regulators, customers, or the market to make decisions that change your business overnight e.g., CoVid.
• Every challenging downside has an upside. Recognise both but focus on the upside.
• Stay on vision, stay on mission. Be yourself no matter what. (quote)
• Be clear on your role. 
• Learn to transcend criticism and negativity.
• You have to let go to grow. Hire people to do admin etc, so you can focus on the things only you can do.
• Find mentors.
• Be true to yourself and learn to be happy with who you are.
• Focus on doing what you are good at, stop struggling to do what you are not good at, hire someone instead.
• Look out for opportunities in uncertain times.

BEST MOMENTS

‘Don´t get ready, be ready. ´

‘The three Cs – Comfort, complaints, and complacency are not growth attributes. They are atrophy attributes’

‘No matter what´s going on around me know who I am, know my role and manage my own emotions.’

‘The more you like yourself, the less you need to be liked by others.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel sits down to talk with Joe Parish who is known as The Coaches’ Coach. He helps coaches to pull as much out of themselves as possible so that they can consistently be at their best. 

Joe shares details of his rocky business journey and how it taught him to be clear about his why and keep all aspects of his life in harmony. He and Joel discuss why you need to change your approach as your life and those around you evolve. They talk about how they maintain harmony between the different aspects of their life, so that all of their efforts are targeted for success in both their personal and work lives.

KEY TAKEAWAYS

• When you are thriving, people will want to collaborate with you and do well, which generates profit.
• Every aspect of your life needs to be focused on the trajectory you have chosen.
• Always be looking for ways to complement what you are doing, instead of complicating everything.
• Staying healthy and having good relationships provides you with the energy to perform better at work.
• Stay as stable and consistent as possible and be true to your values
• As a coach people rely on you, so you need to take care of yourself so that you can always show up and be there for them.
• Evolve. What drove you at first, could now hold you back. 
• Your reason why is going to change throughout life. Adjust to this so that you are not wasting energy chasing stale goals.
• At times you are going to lose sight of what you are doing and why. In the podcast, Joe has some simple ways to recognise that and re-energize and refocus yourself.
• Be aware of your emotions.
• Don´t try to be someone you are not.
• If you put yourself under too much pressure you crumble.

BEST MOMENTS

‘You are the brand, you are the machine, you are the asset. ´

‘Resist the urge to fight, just go do some exercise, then come back to it.’

‘Create synergy and harmony across body and business.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here t

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy talk about the most common mistakes people make when marketing. Issues they come across repeatedly.

They explain what people do wrong and, more importantly, provide some simple fixes business owners can use to make their marketing effective.

KEY TAKEAWAYS

• Consumers respond to visuals, so invest in professional photos, images, and videos.
• Even with access to great tools, someone who is not a designer is highly unlikely to produce good results.
• Experience matters. Someone who does marketing all day, every day is bound to have a better understanding than someone who does it a few hours a week.
• The world of marketing moves fast. What works today, may not tomorrow. You always have to be one step ahead.
• Be consistent and persevere. You will make more than if you keep trying to make a quick buck.
• Only post content that either educates inspires or entertains.
• Measure everything.
• Niche down to identify your customer and get good at providing what they need.
• Email is a vastly underused and extremely effective tool.
• It is more effective to upsell to an existing customer or get them to refer a friend.

BEST MOMENTS

‘There are plenty of people out there that are good at football. There aren´t too many David Beckhams out there. ´

‘If you treat marketing as a part-time job, you´ll get part-time results.’

‘Anything you do in marketing should be measurable.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in provi

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy talk about how to use paid ads for effective lead generation. Tips any business owner can use to get the information they need to turn a potential customer´s interest into a sale. Data that can also turn existing buyers into highly valuable repeat customers.

They discuss how to do lead gen ethically. As well as how to target, test, and measure to ensure that campaigns are effective. As well as sharing ways to keep the costs down and improve ROI.

KEY TAKEAWAYS

• Lead gen is using paid ads to reach people who are interested in your product and providing you with the data you need to turn them into buyers.
• Paid ads are laser targeted, which saves time, effort, and money.
• You must put adequate tracking and data collection in place. In the podcast, Joel and Andy explain how to do that.
• If you want someone´s data e.g., their contact details you need to offer them something (a lead magnet).
• Never assume. Always test, and measure.
• Tap into the fact that people are now more willing to give out their phone numbers.
• Often, the more specific the audience is, the less the ad costs and the better it converts.
• Follow up on every lead and have a detailed sales process in place.
• Genuinely solve problems for people, so they will want to buy what you have to offer.
• Being banned from a social media platform is far less disastrous when you have a database of emails etc, to send promotions to.

BEST MOMENTS

‘Lead Gen is using paid ads to get the kind of customer data that is most likely to convert into a paying customer. ´

‘Lead magnets can work really well.’

‘You have to follow up and have a detailed sales process.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a grap

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel interviews Paige Ratterman who helps entrepreneurs and managers to build their brand and market their businesses and organizations more effectively. She does this in a range of ways, including helping them to leverage the immense power of podcasting. In fact, she is responsible for sourcing many of the cool guests that have been on Stay Hungry, lately.

They discuss how podcasting benefits anyone who does it. She explains how to get started, including how to overcome your nerves and feel comfortable with appearing as a guest. She and Joel also talk about how niching down has enabled Paige to grow her business fast and how she is starting to train others to find success as VAs.

KEY TAKEAWAYS

• Podcasting is an effective way to quickly improve your profile.
• It opens up the chance to engage in conversations that teach you a huge amount about your customers.
• Podcasting is about relationship building, which is why it is such a powerful marketing tool.
• Podcasts are evergreen, so can bring in leads long after you published them.
• Paige coaches her clients so that they make a strong connection with their audience. She shares several tips in this podcast.
• You need to make your guests feel comfortable. Paige shares several ways to do that.
• For many people sharing who they are with the world is a daunting prospect. In the podcast, Paige explains how to overcome that hurdle.
• Be persistent with podcasting. It will take a few episodes to feel comfortable and gather momentum.
• As a business owner don´t be afraid to hire help. You will grow so much faster when you do.
• Being a virtual assistant is a great side-hustle or full-time online job. Paige is offering VA training.

BEST MOMENTS

‘Podcasting is a great investment. You can repurpose the content, over and over. ´

‘Be prepared to answer questions and have your call to action ready.’

‘Podcasts are a brilliant way to just constantly be consuming something without interrupting your day.’

EPISODE RESOURCES

Paige´s email: [email protected]

Want to be a VA? Use Paige´s guide to do it - https://payhip.com/TheInvisibleOfficeGuides

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries an

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Ali Maclean who has been involved in martial arts, since the age of 7. Competing professionally at the age of 17 as a professional Ultimate Fighter. He is now a coach and a mentor.

Ali explains how he struggled when he had to give up fighting. He and Joel discuss coping with not being able to do as much as you age, how to handle toxic masculinity and the importance of improving your mental health. Ali explains how he uses meditation, gratitude, affirmations, and mindfulness to help himself and his clients.

KEY TAKEAWAYS

• Understand how you are self-sabotaging yourself. Most of us do it.
• Procrastination is a form of self-sabotage.
• As you age, how much you do changes. This needs to be recognised. You need to adapt and refocus.
• Many people lack routine, structure, and discipline. Without that, you waste a lot of time and energy.
• Don´t leave your health, fitness, career, or personal life to chance.
• If you let negative thoughts start to embed, they negatively affect every area of your life.
• You need to look after yourself to be able to help others.
•  A lot of men still don´t feel comfortable talking about their problems.
• If you can´t, be alone and content with your own thoughts. You need to look at what is wrong.
• Meditation is essential if you want to think clearly and be able to make sound decisions.
• Gratitude affirmations are highly effective at transforming your mindset.
• You have to believe in your personal affirmations.
• Take a moment to relax and enjoy your achievements. 
• Everyone needs rest. If you overdo it, the damage is huge and, often, long-term.

BEST MOMENTS

‘If your mind is spread amongst 3 or 4 different things, they all kind of dilute. ´

‘The routine, the discipline, and being around a group of like-minded people cannot be replaced.’

‘If your own jug is empty, you can’t fill everyone else’s glass. You can’t help your family.’

‘Gratitude overpowers everything.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing t

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel sits down to chat with the popular cook Adam Purnell aka 'Shropshire Lad'. If you haven’t got round to watching Crazy Delicious yet, you may be wondering who Shropshire Lad Adam Purnell is?

Before appearing on Netflix Crazy Delicious, Adam Purnell was a lad from Shropshire with a love for cooking and fishing.

Adam is a self-taught cook and got his enthusiasm for cooking from his father. He was introduced to exciting flavours and recipes from a young age and was always encouraged to get involved with the cooking at home. His passion clearly shone through during his time on Crazy Delicious as the winner of the first episode of the series.

A huge supporter of all things Shropshire (Codebreak’s home county), Adam uses local ingredients to create amazing dishes which he shares with his thousands of followers on Instagram. Following successful cookalongs, food pop-ups, and food festival appearances, Shropshire Lad is the next big thing in the UK food world. 

Find out how Adam built his personal brand and went from a backyard cook to a TV star in this episode of the Stay Hungry podcast.

KEY TAKEAWAYS

• Pop-ups are a great way to get started with a food business. It has advantages over the street food model.
• Social media is a powerful tool. It is how Netflix invited Adam to appear on Crazy Delicious.
• Success on Instagram bought in influencer work.
• Thinking creatively and offering something different, creates huge demand, fast.
• Diversify your business, to learn new skills and attract different types of customers. It’s a great way to build your brand.
• Share your knowledge and what you do in as many different ways as possible.
• Put yourself front and centre of your business.

BEST MOMENTS

‘My Instagram blew up. I probably picked up 10,000 followers. ´

‘I want to be with the people, I don´t want to be stuck in the kitchen.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.c

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Louise Morgan. She talks about how lockdown and the experiences she had in the workplace inspired her to create Better Wealth and Health wellbeing hub for employers. A hub of kindness that is free to access.

Louise explains how she was able to network with others to set the resource up. She talks about what she does to stay mentally well and have the right mindset. Louise explains how mixing with the right people, exercise, affirmations, and several other techniques can be used to improve mindset.

KEY TAKEAWAYS

• Employers need their staff to be in a good place, to be taken care of.
• People do great work for employers that care.
• Well, being is about consistent effort in all areas of your life.
• Wellness is an ongoing process. It is not about reaching a single goal and stopping.
• Once you have achieved one goal, set another one to take you further.
• Don´t neglect your wellness routine. Prioritizing it ensures you stay at your best.
• Create separation between thoughts and reality. Just because you think something does not make it true.
• When you work on your mindset, even when things go well, you are better equipped to deal with problems.
• There are so many people out there that want to help. Often, we forget that.

BEST MOMENTS

‘If someone is firing on all cylinders, they are doing well in all areas of their lives. ´

‘The whole thing of sending your mind into another place is often needed.’

EPISODE RESOURCES

Website - https://www.betterwealthandhealth.co.uk/

LinkedIn - https://uk.linkedin.com/in/louise-morgan-dippfs-9a4061b1

Instagram - 

https://www.instagram.com/betterhealthiswealth/

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Alex McCarthy who is a business mindset coach. She predominantly helps service-based entrepreneurs to scale their businesses in a fun way. Using an approach that creates maximum freedom. Alex is a trained coach and NLP practitioner.

Joel and Alex discuss why when it comes to mindset the holistic approach works best. As well as how our belief systems affect us, how to handle negativity, and how to overcome the doubts that plague everyone.

KEY TAKEAWAYS

• Most entrepreneurs start working for themselves because they want more freedom.
• Everyone has a slightly different idea of what freedom looks like.
• You have to create freedom goals within your entrepreneurial journey.
• You have to look at your whole life when resetting your mindset.
• We all hang on to belief systems. Some that we picked up in childhood e.g., money is the root of all evil.
• Choose who you share your vision with. Not everyone is going to understand, which can pull you down.
• Follow the people that represent everything that you want to be and achieve.
• You don't have to have every step figured out, just move towards what feels inspiring and exciting.
• Move away from what feels constricting to you.
• Little steps add up to something big.

BEST MOMENTS

‘The reason I started my entrepreneur journey was all about freedom. ´

‘You´ve got to be receptive in a coaching scenario.’

‘You don't have to have the whole 100 steps figured out…. Just move towards what feels inspiring.’

EPISODE RESOURCES

Instagram – https/www.instagram.com/alexmccarthycoaching/

Facebook Group - https://www.facebook.com/onlineentrepreneurhub/

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the socia

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Graham Hurst who in just 18 months grew what was intended to be a side hustle into a full-blown coaching business that required him to hire staff. Something he was able to do, largely because of the way he used social media. He now uses those skills to coach other business owners. Doing so in a quite different way.

Graham and Joel share numerous tips that any business can use to become more effective at selling on social media and in other ways. They also discuss how to attract the type of clients you want to work with and keep control of when you work.

KEY TAKEAWAYS

• Social media has been key to turning a side hustle into a large business in just 18 months.
• You only have 0.3 seconds to catch someone´s eye on social media.
• No matter how beautifully written or produced what you publish is, if it is not eye-catching people won´t read it.
• So many people try to sell a $997 product using a $5 image, which doesn´t work.
• Look at the way products of a similar price point are marketed and learn from that.
• You cannot serve every audience the same type of image.
• Always go back to the metrics.
• Study copywriting to find out how to get people to read the next line.
• Once you get people reading your copy, work on being more relatable.
• Sharing one of your interests helps you to make a connection. People prefer to work with someone they feel they can go for a beer with.
• Only start selling once you have made a proper connection.
• There are no trade secrets, so just jump in and share what you know. The chances are that they won´t be able to do it and will ask you to do it for them.

BEST MOMENTS

‘Once people start to read your content, start building that relatability.’

‘Use open loops to get people to ask more questions.’

‘Tell people what they need to know. But nine times out of ten they’re going to say can you just do it for me.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you -

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051