In this episode, Joel, and Andy talk about what their non-negotiables are and why they are so important to them. The difference that sticking to them makes to how they feel and perform.

They share some marketing non-negotiables you could set. Providing you with the insight you need to focus your attention on the right platforms and tasks.

KEY TAKEAWAYS

• Without non-negotiables you are letting external forces determine your day.
• With non-negotiables you are in firm control.
• Having non-negotiables for each area of your business is highly effective.
• Spend a specific hour of your day doing nothing else but marketing.
• Post something effective on social media every day.
• Reach out to a certain number of people each day. Have a specific goal in mind when you do.
• Reading your emails before completing your non-negotiables is usually not a good idea.
• Set daily, weekly, and monthly non-negotiables.
• Be realistic about how many non-negotiables you can set. You can only do so much.
• Getting started early is a good way to get stuff done. The morning is a good window for non-negotiables.
• Build breathers into your day to relax, feed your mind and support your body.

BEST MOMENTS

‘I think it is very good to start the day with some movement. ´

‘Email is one of the biggest killers, if not the biggest, killer of productivity.’

‘In terms of non-negotiables, there is no right or wrong. It is what works for you.’

EPISODE RESOURCES 

Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 200

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy explain what Top Gun can teach us about marketing. It may seem like a bit of a stretch, but once you have listened to the episode you will see that a film about an elite training centre for US Navy pilots is indeed a font of knowledge for any business owner.

KEY TAKEAWAYS

• You are never going to succeed on your own. You can only do so much.
• It is no good putting all of your eggs into one marketing basket.
• Don´t go too broad. Focus in on the person that will actually buy from you.
• Be careful that your default mindset is not negative.
• Get comfortable with the idea that some things are going to be hard.
• Sometimes going back to things that worked in the past is a good idea.

BEST MOMENTS

‘With marketing, you cannot rely on one component alone. ´

‘You need to be laser-targeted.’

EPISODE RESOURCES

Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar.

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, T

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to one of his coaches, Liam Walsh. He helps fitness coaches to focus on what they need to do to maximise their income. Enabling them to earn well without having to burn themselves out.

Liam explains what setting up two businesses taught him and how he applied those lessons to what he is doing now. He explains why you must not be afraid to speak up if something does not feel right, ask questions and be willing to push through tough times. As well as how having a plan and executing it consistently enabled him to go from zero clients to earning 13.5K a month, in under 5 months.

KEY TAKEAWAYS

• Everyone tends to jump from one thing to another, wasting energy by not following through.
• Be clear about what you want from your business. How it will benefit you and your family.
• When you start a business with someone be clear about what each of you wants from it and set boundaries.
• If you are in business and you think something is not right, speak up sooner rather than later. When you don´t everyone wastes lots of time and energy.
• Never be afraid to reinvest in yourself to get time back by outsourcing everything that you can.

BEST MOMENTS

‘Having a plan laid out…stops them going off on too many tangents and ultimately procrastinating. ´

‘I hate losing. But it´s OK to lose provided you learn from it.’

‘You´ve gotta lean into your discomfort, big-time.’

‘Everything in your business can be passed on (outsourced).’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Jean-Pierre De Villiers about how you can have the right mindset for success. Jean-Pierre explains how he went from living in poverty in South Africa to living like a rock star, in the UK, by the age of 23. A dream lifestyle that did not make him happy. A realisation that set him on the journey that has led to him becoming an inspirational life coach, author, and public speaker.

He and Joel discuss the role self-confidence, physical activity, appreciating what you have now,  and being true to your values have in creating the type of success that makes you truly happy. If you don´t want to continue to be one of the 78% of people who don´t like what they do for a living, listen to this episode, take action, and transform your life.

KEY TAKEAWAYS

• If your success is not in alignment with what matters to you, you are not likely to be happy.
• Create a life that is in alignment with your values.
• To get what you really want from life you need self-confidence. Without it, you won´t take risks.
• Self-confidence is a learnable skill.
• Playing is safe and settling, just makes you miserable. You owe it to yourself to go after what you really want.
• Physical activity energises you.
• Put yourself in an environment of improving yourself every single day.
• Enjoying and appreciating what you have now will vastly improve your happiness.
• Happiness is not a destination, it´s an experience.
• There are five easy things you can do to improve your happiness. Jean-Pierre shares them, in the podcast.
• Manage your energy to be inspiring.
• Don´t hide your true self. The more you are yourself the more things align in your life.

BEST MOMENTS

‘I love learning why we do what we do, how we can tap into our full potential, thrive under pressure, and sustain performing at our best. ´

‘When you do physical activity, it makes you feel amazing.’

‘We can create a life where actually we are in alignment with our values.’

‘Happiness is created by discipline. Not the other way around.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain'

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy ask and answer the question – TikTok marketing yes, or no? 

With 13 million TikTok users in the UK, the eyeballs are there. But to benefit you have to be realistic and take the right approach. During the podcast, Joel and Andy explain what you need to do to crack the TikTok marketing code.

KEY TAKEAWAYS

• Regular TikTok users spend an average of 41 minutes a day on the platform.
• TikTok is in its infancy, so it is still easy to get exposure organically.
• If you are going to use TikTok, right now is the time to start. Why is explained in the podcast.
• To gain traction you will need to publish 3 or 4 videos a day.
• The cost of lead generation via TikTok is currently low.
• Don´t be put off if not many in your industry are doing it. Recognise it as an opportunity.
• The TikTok platform facilitates very deep targeting.
• You will be surprised by the range of people that can be reached by TikTok.
• There is no way the Chinese state is going to let TikTok fail. It is here to stay.

BEST MOMENTS

‘The number of TikTok users in the UK tops thirteen million, so the eyeballs are there. ´

‘If you are going to have a proper go at any social media channel, the opportunity is bigger with TikTok, right now.’

‘Ultimately, TikTok is not going away and … at the moment because the advertising costs are comparatively low.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with A

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy discuss why, right now, everyone is referring to virtually anything that does not fit in with their worldview and narrative as being toxic. They talk about how this over-sensitivity has come about, and the damage it can do to you and others.

They then share ways to stop yourself from getting sucked into looking at everything in that jaded way. Explaining how to keep things in balance. To see the world as it really is, yet still be ready to handle genuinely toxic situations and people, in a healthy way.

KEY TAKEAWAYS

• The word toxic means something that is extremely harmful or unpleasant, in a pervasive or insidious way. That is not how the word is being used now.
• When someone disagrees with us, their views are not automatically toxic.
• Thinking everything is toxic, closes your mind. Not being ready to listen to others is bad for business.
• When you think everything is toxic you become hyper-sensitive and scared to put your head above the parapet e.g., use social media to grow your business.
• You can't always avoid exposing yourself to toxicity, especially in business.
• Be ready to handle toxic situations you can't avoid in a healthy way.
• Choose when and how you put your head above the parapet.
• Take responsibility, if someone is upsetting you, challenge them or stay away from them.
• If life feels like a grind, seek out the people that lift you up.
• Look after yourself physically and mentally. It helps to make you more resilient.

BEST MOMENTS

‘My sensitivity to the situation was hindering me.’

‘If you are feeling like everything is toxic. No. 1 have a look at what you are surrounding yourself with.’

‘For business owners, it is not always possible to avoid what is deemed toxicity.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel sits down with Martin Irvine the owner and director of Martin Irvine Productions. They discuss the role images play in marketing and how to create ones that have an impact. Images that get noticed, are memorable and convert. Something Martin has been doing for the coaches and fitness leaders that make up the majority of his clients.

They discuss how businesses can still thrive in recession conditions by marketing hard, understanding their customers and being authentic. As well as talking about what it takes to be successful without becoming overwhelmed by your work life.

KEY TAKEAWAYS

• Some of the most successful businesses in the world have developed out of a recession.
• Businesses that scaled during CoVid filled the void and are still thriving.
• First impressions are important. Today, that means getting your social media right.
• Knowing your market is essential. It’s not enough to replicate what others are doing.
• The content you put out must be authentic, including your images.
• When you get your content and images right you get better quality leads.
• Outsourcing your image creation and marketing frees you up to generate far more income.
• Do you wash your own car? Or do you pay someone to do it? It makes sense to take the same approach with your business.
• Bring people who are better than you into your business. 
• Every successful person has people behind the scenes helping them.
• Test campaigns out long enough to know whether they work. People give up far too quickly.
• People know the difference between professional images and amateur ones, you can use that to your advantage.

BEST MOMENTS

‘When the market is down, those that market hardest position themselves as the first choice for when the market comes back. ´

‘Be authentic.’

‘I will take more from a challenge than I will allow a challenge to take from me.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/disco

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy speak to Catherine Bell who is a bestselling author, and a teacher at one of the world’s top business schools, Queen´s University. She specialises in creating healthy corporate cultures. Catherine shares some of the key lessons she has learned, after decades of helping companies of all sizes and many types to transform their culture.

During the episode, she takes Joel and the listeners through an exercise that improves awareness and positivity. Catherine also touches on the role enneagram testing can play in helping leaders to understand themselves better and the impact they are having on the culture of their businesses.

KEY TAKEAWAYS

• Take time out every single day to practice mindfulness and root yourself in calmness.
• The most self-aware leaders are the most powerful.
• Our company cultures are built on our relationships with others. How you behave has a huge impact.
• Mindfulness is immensely powerful for leaders.
• The vast majority of us are disengaged. We are sleepwalking through our days.
• Pause every day to think about your focus and vision.
• Many businesses focus on their bottom line rather than on solving their business problems while benefiting their customers and others.
• Understand who you have to be to get to where you want to go.
• Take notice of what everyone on your team is doing and comment regularly on the positive things they are doing.
• Doing small positive things regularly throughout the day adds up to high levels of positive change.
• If you want to help others, you have to help yourself first.
• Leaders can suck the energy out or inject it into a room very quickly.

BEST MOMENTS

‘The majority of people are disengaged. ´

‘People support what they create.’

‘Greatness is a series of small acts….’

‘If we are going to solve the problems that are facing our planet, we have to ask – how much is enough.’

EPISODE RESOURCES

The Awakened Company by Catherine R Bell - https://www.amazon.co.uk/Awakened-Company-Catherine-R-Bell/dp/1897238797/

Website: https://awakenedcompany.com

YouTube: https://www.youtube.com/c/AwakenedCompany/featured

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this podcast, Joel sits down to talk with Joe DeMaria, CLO at Academy Builders Inc, and founder of Teach to Scale. He explains how he went from selling sweets at school (and getting caught doing it) to becoming a serial entrepreneur. One who has also had great success at transforming several languishing businesses.

He explains why so many firms never break through the $1.2 to $2 million mark and what can be done to stop that from happening. Joe also explains, in detail, how to sell more of the products or services that provide you with the highest profit margin and annually add more profitable products to what you have to offer.

KEY TAKEAWAYS

• Successful entrepreneurs provide a solution for what are usually very common problems.
• Too many people build businesses around what we are good at rather than around what customers want and need.
• Leveraging time only takes you so far. You cannot progress without strategic intent. 
• Don´t neglect market research. Use the data within your company to make informed decisions.
• Choose the right business method.
• Offer structure has a massive impact on cash flow and, therefore, success.
• Focus on selling your highest margin activities.
• Add a halo tier to your offer. Joe explains why and how.
• The foundations of your business are critical.
• Any business can scale by adding new product lines, every year.

BEST MOMENTS

‘A lot of entrepreneurship is about being responsive, not about being creative. ´

‘The problems the best companies in the world solve are the ones that are around us every day.’

‘Market research needs to be a part of everything we touch.’

‘Every business should have product lines, not products.’

VALUABLE RESOURCES

mailto:[email protected]

https://www.linkedin.com/in/rob-tyson-3a26a68/

http://www.mining-international.org

https://twitter.com/MiningConsult

https://www.facebook.com/MiningInternational.org

https://www.youtube.com/channel/UC69dGPS29lmakv-D7LWJg_Q?guided_help_flow=3

ABOUT THE GUEST

Joe got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again."

And then... a shift in mindset would occur.

After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of th

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

This episode features Pierre Cassuto the Global Chief Growth Officer for Humanz. A company that makes influencer marketing safer and more effective for business owners, traders, and creators.

Pierre reveals what sex and lies have got to do with influencer marketing. In the process, talking about one of the biggest issues the industry has. He also provides a solution for that problem. One that any company can use to ensure that only ever employ genuine influencers. People who have reach, the trust of their audience and will deliver a significant sales uplift.

KEY TAKEAWAYS

• There are a lot of bandits operating in the field of influencer marketing. 
• It is not enough for an influencer to have lots of followers, likes, and comments. All of this can be falsified.
• It is possible to work out who the fake influencers are and avoid them. Pierre explains how during the episode.
• You need to understand whether the influencer is being followed by people that fit in with your aims and are doing so for the right reason.
• Accessing the right influencers (creators) in a space, provides a valuable insight into the minds of your target customers.
• The best influencers are creators. They will tailor your message and deliver it in an impactful way.
• Create real relationships with your influencers. It is a two-way street.
• Finding an influencer who would use your product or service even if they were not paid to promote it, is pure gold.
• Network to connect with creators and influencers.

BEST MOMENTS

‘Influencer marketing is a convergence of the creative world and the media world. ´

‘20% of all social media accounts are fake.’

‘Understand who your potential influencers are.’

‘Creators are today´s disruptive entrepreneurs.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

EPISODE RESOURCES

Website: https://www.humanz.com/welcome-to-the-humanz-influencer-marketing-academy/

ABOUT THE GUEST

Pierre Cassuto is the global Chief Commercial Officer of Humanz, an AI-powered platform that makes influencer marketing accessible, rewarding, and transparent for marketers and creators. By offering better data, knowledge, and tools, all underpinned by science rather than opinions, the company is on

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051