In this episode, Joel sits down to talk to Emily Pyke who is one of the founders of the performance underwear brand - Bare Thrills. Underwear that is designed to stay comfortable and in place during workouts and other highly physical activities.

They discuss how Emily went from working for the government to becoming an entrepreneur. The ups and downs of launching a new sportswear brand. Including sourcing suppliers and the struggles of being a start-up and much more. Including advice on how other start-ups can avoid stumbles.

KEY TAKEAWAYS

• Thinking about things a little differently leads to brilliant ideas.
• Working with a business partner that has different skills from you creates a formidable team.
• Bare Thrills is self-funded, so they started by using free or virtually free marketing methods. Some of which Emily shares in the podcast.
• Feedback from your target customers is essential when you are developing a product.
• Having a mentor is a huge advantage when you are just getting started.

BEST MOMENTS

‘the question that really sparked it all was why do we put so much thought into the fit, feel and function of our activewear … yet our underwear is often an afterthought? ´

‘I like to reach out to people. That's one thing, which doesn't cost you much. So, I started a LinkedIn account, and reached out to a lot of editors.’

‘With a mentor, you're essentially paying to learn from somebody else's mistakes, so you don't have to make them too. That is a game changer.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Website - https://barethrills.com/

TikTok - https://www.tiktok.com/@barethrills_underwear

Instagram -

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel sits down with the performance specialist Dean Link to talk about re-thinking imposter syndrome. Dean has spent most of his career helping elite athletes to rewire their brains. Before moving into a leadership role working with coaches, sports scientists and administrators helping them to create an environment people could thrive in. He is now applying that knowledge to the business world.

They discuss why imposter syndrome is actually a quite natural way to feel. But it is a feeling which can easily overwhelm us. In the episode, Dean explains how you can stop that from happening and harness it in a way that helps you to learn. To turn yourself into a more flexible person who can adapt and thrive regardless of what life throws at you.

KEY TAKEAWAYS

• If you feel that you need to be right all the time you will always feel like an imposter. Nobody can know everything.
• It is good to be reminded that there are gaps in your knowledge, but you must not let the feeling of imposter syndrome overwhelm and stop you.
• Creating an environment in which employees can thrive enables them to perform and improves staff retention.
• Human beings love certainty and being in control. But that is not how the world works. When you accept that you can thrive.
• You can´t stop yourself from caring what people think, but you can control how much emotion, energy, and importance you attach to it.
• You can turn imposter syndrome on its head and turn it into something positive.

BEST MOMENTS
‘My job really is being a great investigator to understand what the problem is and then try and figure out the best way to support them. ´
‘I often say if you've got impostor syndrome, that's great. Let's harness it. If people say I don't have it, I'm like, 'There's a red flag.’
‘It isn´t the feelings and thoughts that cause us the suffering. It's what we do with the feelings and thoughts that causes us pain.’
'Impostor syndrome can either go two ways. It's something that we can either thrive with, or we can suffer with it. And it's a choice.’

EPISODE RESOURCES
The Courage to be Disliked by Ichiro - https://www.amazon.co.uk/Courage-Be-Disliked-yourself-happiness/dp/176063073X/
Instagram - https://www.instagram.com/deanleakcoach/
Website: https://www.accelerateco.com/resources
Email: [email protected]

VALUABLE RESOURCES
The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Scott Colby about doing something physical that takes you outside your comfort zone to achieve breakthroughs in your life. Scott is an adventure guide who lives in Tennessee. He explains how doing something special and challenging has helped the people he works with to break away from toxic relationships, get fitter, lose weight, change careers, and get promoted at work.

KEY TAKEAWAYS

• Adventures that take you outside your comfort zone are a fantastic way to give yourself a break, reset and spark your creativity.
• Having an adventure makes you think differently.
• This kind of activity takes you past your fears. To overcome the habit of letting thinking of the worst-case scenario from holding you back.
• People do not realise that they are stressed while living within their comfort zone.
• Lots of entrepreneurs are slaves to their businesses. They need to change things but fear the conversations they need to have to do so.
• Be proactive about your health. Don’t only do something once you have got ill.

BEST MOMENTS
‘When we stay comfortable, we hinder self from growing personally. ´
‘Do what you fear, and your fear disappears.’
‘People want to be reactive, right? We are like oh…., I had a heart attack now I'll eat better and take care of myself.’

VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
Website to book trips: https://www.gratitudehikes.com/
Facebook: https://www.facebook.com/theabsexpert/
Access to gratitude worksheets and other resources: www.gratitudetoolkit.com/

Tim Ferris How to Address Your Fears -

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy talk about the importance of purpose. They discuss the role that their, sometimes lofty, ideals and goals have played in propelling them forwards and achieving success. Explaining how you can define your own purpose and learn to use it to succeed too.

Knowing what your purpose is ensures that you focus on what really matters to you. As a result, you save time and energy.

KEY TAKEAWAYS

• Everyone has their own purpose and their own compelling reason for striving to achieve something.
• Usually working to help others to become successful or happier, benefits you greatly.
• Believing that your purpose is to help others can be incredibly powerful.
• Periodically, you need to stop and ask yourself why you are doing what you are doing.
• It is not a good idea for your sole purpose to be making more money. During the episode, Joel and Andy explain why.
• To be able to achieve your purpose in your work life you need to be working with a team that shares your values.
• Don´t let strangers on social media into your head and pull you down. They will distract you from fulfilling your purpose.
• You only have so much emotional and mental energy, be careful not to squander it.

BEST MOMENTS

‘So much in life and in business is about purpose to what you´re doing and why.’

‘You can derive so much happiness from other people’s success.’

‘If your sole purpose is to make money, the problem is when you make it, you just want to make more of it.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel sits down with Nora Sudduth from Hello Audio to discuss the power of using audio in marketing. In particular, using private podcasts. 
These enable you to engage with your audience on a far more personal level than public podcasts. Using them you can deliver courses, take listeners on a journey and tailor future content to better appeal to them and fit in with their needs.
KEY TAKEAWAYS

• Private podcasts, which are gated, are incredibly powerful.
• You can record evergreen sequences once and deliver them for years, for example, 30-day challenges.
• Drip-feeding podcast sequences keep people coming back for more.
• You can see who is listening to you and which episodes are popular. Then, tailor future content to better fit in with your audience's needs. 
• Delivering courses in podcast format can increase engagement by 400%.
• Audio is one of the most effective ways to communicate and reach a much bigger audience and pool of potential customers and talent.
• It is much easier to create audio content than it is written or video content.
• With audio, you are just having a conversation, which makes it easy to form a connection with your listener.
• Audio content costs very little to produce.

BEST MOMENTS
‘There’s a difference between a public podcast and a private podcast. ´
‘Audio is just magical; it fits into those little pockets of time e.g., walking the dog or doing the dishes.’
‘Audio always wins, audio is always more intimate.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
Email: [email protected]
ABO

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel sits down to talk to Natalie Potts who is a business growth strategist and mentor. She helps people to transform their lives and grow their businesses.

She and Joel discuss Natalie´s approach to doing this and why she does things a little differently. As well as discussing how anyone can improve their mindset, and relationships and become resilient enough to get through the tough times and achieve success.

KEY TAKEAWAYS

• There is no one size fits all coaching strategy. The approach has to be flexible enough to adapt to what each person needs.
• The performance mindset starts with understanding how your mind works. Self-awareness is crucial.
• There is no point in being self-aware if you do not do anything about the things you are noticing about yourself.
• It is the difficult moments that make us more resilient. They teach us how hard we can push.
• Learn to globally listen. Making people feel that you have heard them builds incredibly strong relationships.
• Life isn´t black and white – it´s grey. There´s so much we can learn from that. Trying to understand the other point of view teaches you so much.
• Anyone can take things to the next level.
• Having a strong vision of what you want and why you are doing something is incredibly powerful.
• Staying physically fit makes a positive difference to your business. It boosts energy levels and builds resilience.

BEST MOMENTS

‘Real coaching comes in its purest form and its transformational state when you really slow things down and create the space for people just to think. ´

‘If you look after your people, then magic happens.’

‘You can't manage yourself all the time. It's sometimes knowing how to get back on track.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy talk about success. Why it looks different for everyone and why some people never stop setting themselves new goals and striving to grow and succeed. 
They discuss why success for them is not all about earning more money. Then, explain how they ensure that they are clear on what their purpose and goals are. As well as how to stop wasting energy on things that do not help you along the path to success.
KEY TAKEAWAYS

• Understand what success looks like for you and pursue that, not what society traditionally tells you success is.
• Think of goals as steps.
• Break them down into daily, weekly, and quarterly tasks and milestones.
• Setting up 90-day action plans is especially effective.
• Don´t waste energy worrying about things you can´t change or influence. 
• Tagging a reward onto a goal is an effective way to incentivise yourself.
• Sometimes the journey itself is the reward.
• Focus on attaining the things that help you to achieve more, rather than on buying material goods just for the sake of it.

BEST MOMENTS
‘If your only goal is to earn more money … I don’t ‘think you will ever be contented. ´
‘Worrying doesn’t solve anything … acknowledge you are worried, then, ask - is there anything I can do to solve it? if there isn´t focus that energy on something more positive.’
‘the more joy you can find in the basics, the better life becomes.’
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
EPISODE RESOURCES
How to Get Rich by Felix Dennis - https://www.amazon.co.uk/How-to-Get-Rich/dp/B08FDZPVWZ/
Happy Sexy Millionaire by Vagabond - https://www.am

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel sits down with Carla Reeves who is a coach and mentor that helps hyper achievers who want to build a business without negatively impacting their personal lives. She helps them to find and maintain balance. Carla explains how her own experience led to her pursuing this passion.

During the podcast, she shares valuable strategies and tips that anyone can use to help them to live a bold, authentic life that is aligned with their values. Something that automatically leads to success in both their personal and business lives. She explains how to be the entrepreneur of your own life (life-preneurship), which includes learning to use the skills that make you successful at work to achieve success in your personal life.

KEY TAKEAWAYS

• Often, friction within relationships goes hand in hand with success. But it does not need to be this way. In the podcast, Carla explains how to avoid this situation.
• Many people keep bumping up against the same barriers in life, repeating the same mistakes.
• Most people have a survival model they developed in crisis, which is OK. But it is not healthy to keep using that model when you are not in crisis.
• Everyone has habits. How you treat people, use money, what you eat etc. That´s not always bad. But as life changes your habits also need to change.
• Journalling enables you to be honest about what you think and feel. The more you write freely the easier it is to also be your true self in life.
• Journalling empties the trash. It gets rid of the noise, which builds up in your head.
• Writing down what you want to achieve from a conversation, meeting or activity is incredibly powerful.
• Putting your thoughts down on paper slows you down enough to see what is really important.
• Play, adventure and relaxation all create fuel to help you to work better, so make time for them.
• Before you do something, ask yourself – Does this align with the life I want to create? Doing this acts as a filter which keeps your personal life aligned with your values and you on track.
• When you get your thinking, your behaviour and your actions all working in the same direction with your values, amazing things start to happen.

BEST MOMENTS

‘I had become a master of making everything look good on the outside. But I didn´t know how to take care of the inside. ´

‘The first piece of work I do with people is to uncover what I call their survival model.’

‘The secret to confidence is kind of realising that nobody has it. Everybody´s brain is trying to protect them.’

EPISODE RESOURCES

Website: https://carlareeves.com/

Carla´s podcast Differently: https://podcasts.apple.com/us/podcast/differently/id1546761001

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel sits down to talk with Cordelia Kate who describes herself as a “rebellious business” coach. She helps people who don't want to follow the standard 9 to 5 path to start their own successful online businesses. Doing so in a sustainable way that keeps them moving forwards forevermore.
She and Joel discuss how to start a business that grows fast, becomes profitable and is sustainable. They talk through launching products quickly, learning about your audience, tapping into your network, and leveraging social media.
KEY TAKEAWAYS

• Entrepreneurial rebels have the courage and tenacity to really be themselves.
• Striving to fit in zaps your energy, and makes you miserable, which means it drags you down and holds you back.
• Take action. You only gain clarity about who you are, your products and your audience by taking action.
• Start selling quickly, test things. Once you know what the market wants, build your end product.
• Being yourself includes choosing clients that are happy with who you are and the way you work.
• Sell a one-to-one service first. Use what you learn from doing that to build a course, or other type of product.
• Organic marketing can take you further than you think. Cordelia shares examples of how to leverage it.
• Get systems in place that nurture people fast.

BEST MOMENTS
‘You don't need to stand out, you just need to be yourself. It is scary and an act of rebellion because you´re going against everything you were taught. ´
‘Put stuff out to the market to test it to see if anyone around you is interested in what you have to offer.’
‘Advertise on Eventbrite.’
EPISODE RESOURCES
Website: https://join.rebelliousbusiness.com/club
Facebook: https://m.facebook.com/groups/rebellious.business.network
Events: https://www.facebook.com/events/httpszoomusmeetingregisteruzioceipqtksdo2bjqj2llyg4x6aodbhxg/the-rebellious-business-network/784211898652731/
VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Captain Hoff about the role getting your business model right plays in growth. He is a venture capitalist and author who co-founded the global start-up accelerator – Founder space.

Captain Hoff shares several strategies that any company can use to provide so much value for their customers that they are compelled to come back and buy repeatedly.

KEY TAKEAWAYS

• Most entrepreneurs do not think too deeply about what business model they are going to use.
• When you get a customer, never let them go. Lock them in and keep them buying from you.
• There are several ways to lock customers which are discussed in the podcast.
• Amazon Prime is a notable example of how to lock customers in.
• Reviews create value for everyone.
• Create a value moat around your business.
• Continually look at your business and ask what can we do better? Technology means you can always improve things.

BEST MOMENTS

‘Getting your business model right is really critical. ´

‘Give your customers even more value for sticking with you, value they can't get elsewhere.’

‘Don´t build products or services, build an ecosystem.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Website: https://www.foundersspace.com/

Founders Space Podcast: https://www.foundersspace.com/podcast/

LinkedIn: https://www.linkedin.com/in/foundersspace

Books by Steven S. Hoffman: https://www.amazon.co.uk/Steven-S-Hoffman/e/B077TF4Q16?ref=sr_ntt_srch_lnk_1&qid=1662408982&sr=8-1

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and d

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051