In this episode, Joel, and Andy share their top marketing and mindset tips, for 2023. Tips, techniques, and strategies you can use to give yourself an edge. They cover investing in yourself in different ways to set yourself up for success, mindset, branding, reaching your audience, keeping them engaged, making sales and much more.

KEY TAKEAWAYS

• The most successful people set themselves long-term goals.
• You can’t succeed if you are stuck in the micro. A to-do list is not a goal-setting tool. It’s just a to-do list. You need a long-term goal, the steps you need to take, and when by.
• If you don´t nurture your email list, it will die. You need good titles, regular emails, and offers that your subscribers actually want.
• Get 8 hours of sleep each night and exercise and/or walk 10,000 steps.
• Social platforms come and go so do algorithms, but the principles of marketing never do. Use them for whatever you do.
• If your branding is high quality, you will attract more quality clients.
• Use the fundamentals of design in your branding.
• Do whatever it takes, within your values.

BEST MOMENTS

‘Have a clear 12-month goal, broken down into 90-day actionable game plans. ´

‘So, if you’re not prepared to send an email of interested in value to your database, at least once a fortnight, don't bother or get asked.’

‘Remember market, message, media.’

EPISODE RESOURCES

Get a ticket for the next available Stay Hungry Live Event - https://tickets.stayhungrylive.com/

Why We Sleep by Matthew Walker / https://www.amazon.co.uk/Why-We-Sleep-Science-Dreams-ebook/dp/B06Y649387/

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy discuss why understanding when to say no and not being afraid to say it is essential for long-term success. They explain why following the instinct to be everyone´s friend and say yes is a sure-fire way to fail.

Joel and Andy explain how to work out which of the things you were saying yes to last year you should be saying no to this year.

KEY TAKEAWAYS

• Society programs us to be nice and say yes.
• Nobody wins when you say yes to things you should be saying no to.
• Be clear on your values and goals and say no to anything that does not fit in with them.
• Periodically review your values and goals. It reminds you of them and helps you to realign things when needed.
• If you do say yes, make sure you do it. Successful people are reliable. You cannot afford to be flaky.
• If you want to achieve your health goals, you will have to say no to most food treats.
• If it’s not a hell yes, it´s a fu*k no. If you are not 100% sure about doing something saying no is usually the wisest choice.
• The more you say no, the easier it becomes.

BEST MOMENTS

‘If you're in the middle trying to please everyone by saying yes, all the time, you just will never ever achieve any degree of that success. ´

‘Time is precious.’

‘To be selfless you´ve got to be selfish… if you are not looking after yourself first, you’re not in a position to look after anyone else.’

‘The more you grow, the more you’ll say no.’

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Will it Make the Boat Go Faster? By Harriet Beveridge - https://www.amazon.co.uk/Will-Make-Boat-Faster-Olympic-winning/dp/1848769660

ABOUT THE HOSTS

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy sit down to discuss how to identify where you are going to get the biggest bang for your buck. How to work out which social media platforms and email marketing approaches are going to be the most cost-effective.

They discuss use cases for TikTok, LinkedIn, Facebook, Telegram, Amazon Ads, direct mailing, podcasts, Clubhouse, Discord, and many more ways to catch the eye of your potential customers and convert them. As well as talking through how to spot the next big platform. Remember recessions generate change, so major platforms will emerge soon.

KEY TAKEAWAYS

• Sending emails to a nurtured list still works like crazy.
• If your website is not capturing people´data, you are leaving money on the table.
• When you post on social media only a tiny majority of your followers see it.
• It is still possible to grow amazingly quickly and do so organically. Where you can do this is shared in the podcast.
• Recessions, pandemics and times of crisis create change, particularly online, so new platforms will emerge over the next few years.
• Facebook ads are still extremely powerful.
• You need to know when to leave a platform.
• The meta space has huge potential.
• Persistence and consistent posting or ads are what generate sales.

BEST MOMENTS

‘Email in terms of nurturing is still fucking awesome. ´

‘Serious business owners are playing. They're identifying which platform has the opportunity, looking for patterns it follows that have made other platforms successful in the past.’

‘Don’t post a video once a month. And expect tick tock to revolutionise you.’

VALUABLE RESOURCES

https://fixmymarketing.co.uk

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy tell you a bit about their leading digital ads agency – Codebreak. They explain how they deliver campaigns that convert into sales that cover the cost of running them so that they generate both short and long-term growth.
They talk through what can be achieved using digital ads and what types of businesses they work for. As well as explaining how to spot and avoid the terrible agencies.

KEY TAKEAWAYS

• If you are a hungry business owner needing more leads – Joel and Andy´s team are who you need.
• Learning to do digital ads yourself takes hundreds of hours and numerous failed campaigns. It makes financial sense to pay someone who knows what they are doing to create campaigns for you.
• When you find an agency that will take every £5 you pay them and turn it into £20 why wouldn't you hire them?
• Digital ads generate faster and more targeted results.
• Never work with an agency that avoids producing hard numbers e.g., won’t produce a figure for allowable cost per lead.
• Don´t waste money by not following up on the leads marketing generates.
• It is vital to hire an agency that is continuously training. How digital marketing works is in a constant state of flux, you must keep up.

BEST MOMENTS

‘Digital ads are the best thing since sliced bread and I do like bread. ´

‘Consistency is important … ad platforms don´t like it when you turn your ads on and off all the time.’

‘Their sales team was a bottleneck in their business. So, not all the inquiries got serviced. Which is a more common problem than most business owners realise.’

EPISODE RESOURCES

Stay Hungry Live - https://tickets.stayhungrylive.com/

Fix My Marketing - fixmymarketing.co.uk

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy sit down to look at why TikTok has gained so much traction and is so effective for marketing. They discuss how to reach people in a world where their attention span is getting shorter, and you have to be increasingly ridiculous to catch people's eye. Including talking through and avoiding the pitfalls.

KEY TAKEAWAYS

• It does not matter that the platforms have changed, the fundamentals of marketing still apply.
• Businesses that just occasionally post any old thing get nowhere. 
• Those that are successful with TikTok post really relevant content, 3 or 4 times a day.
• By being consistent and not publishing trash you can easily beat your competitors. Hardly any of them will be taking social media seriously.
• There is no point in getting engagement if you don't have a way to build a long-term audience.
• TikTok and social media take far more work than you realise.
• Posting the wrong thing on TikTok can be incredibly damaging to your business.
• Take your 5 key selling points and come up with creative ways to make people more aware of them.
• Don´t jump on too many bandwagons.

BEST MOMENTS

‘There will be very few of your competitors, if any, that are genuinely making an effort on social media. ´

‘If you can't say what you want to say quickly there is not much point in saying it’

‘Consistency is where most businesses fail.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decid

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

A free-flowing conversation with Paul Mort about everything ranging from food to family and other things beginning with 'F'.... Paul shares his experience when it comes to working with men and women on getting more focused, more productive, and clearer on what matters the most to them.
We also talk about the fear of putting your name out there and how for every positive there has to be a negative. Criticism is the cost of admission.

KEY TAKEAWAYS

• You create your life. Life doesn't happen to you.
• Everyone feels uncomfortable or fearful when doing challenging things. That feeling is a part of growth.
• You can't achieve success without being criticised. It's the cost of admission.
• Every morning remind yourself of your future, where you are heading.
• You can change your body, and how you are feeling by thought alone.
• You need to work on all areas of your life. One thing feeds the other. For example, staying fit gives you more energy for your family and business.
• Journaling is incredibly powerful when you do it the way Paul explains in the podcast.
• Meditation is one of the most scientifically tested and proven methods of experiencing more happiness in your life.

BEST MOMENTS

‘You can't have wins without losses. You can't have a positive without a negative.’

‘Do not journal for the sake of journaling. It needs to be linked emotionally to an outcome that juices the shit out of you.’

‘Every day for 21 days, just write down three wins that you had that day, why it was positive, and how you can make further progress on it.’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Nick Feeney about avoiding the mid-life crash. Nick is the co-founder and COO of two coaching companies – This Guy Is on Fire and This Girl Is on Fire. He is an Internationally Accredited Life Coach and Mentor, who has helped hundreds of clients to avoid going through a destructive mid-life crisis.
They discuss why so many people experience a crisis when they realise how finite life is and that they are not leading a fulfilling life. Nick explains why that happens so often, why so many of us make disastrous decisions at that point, and, most importantly of all, how to avoid doing that. He shares simple strategies anyone can use to transform their lives in an incredibly positive way.

KEY TAKEAWAYS

• Society asks us to decide at a young age what we want to do and with. At a point in life when you know extraordinarily little.
• Often, once people achieve their version of success, they are left feeling empty and unfulfilled.
• Stop adding to your list of things you must do to stay well. You are adding to your stress levels. There is a balance which Nick explains in detail.
• If you want to stop losing your temper, you cannot afford to wake up already feeling stressed out.
• Rest is essential.
• The good things you do consistently are what produce the best results.
• Letting your life become too cluttered, makes everything far more difficult than it needs to be.

BEST MOMENTS
'We just get to a point where we think oh my god, what is next? I've done all these things.…. But they feel so empty.'
‘I've had nearly 200 hours of coaching and therapy on my own personal journey, I've invested nearly £60,000 on coaches and mentors and my own training.’
‘You either invest your time or your money.’
‘I can give them the empathy not because I read it in the book, but because I lived it but so.’

EPISODE RESOURCES
Instagram - https://www.instagram.com/thisguyisonfire/
Nick´s Instagram – https://www.instagram.com/lordfeeney/?hl=en
Website - https://thisguyisonfire.com/

VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel speaks to Ashlee Livingstone who is a leadership coach and a true believer in developing authentic relationships and connections with people in business. She is also a chief engagement officer, podcast host and hypnotist. Ashlee talks about her EDGE team approach. How genuinely engaging with others and showing gratitude enables you to make strong connections with your teams, customers, and community. Sharing several practical ways to do this.
She also explains how hypnotherapy released her from being stuck, enabling her to move forward in her personal and work life.

KEY TAKEAWAYS

• EDGE stands for Engagement, Development, Gratitude and Experiences. All of these enable you to build strong relationships with your teams, customers, and communities.
• Hypnotherapy sounds a bit woo-woo, but it really works. Ashlee explains why and shares her experience.
• You must physically do things that show your gratitude.
• When you have the right outlook (mindset) it is far easier to be successful. Being grateful is a big part of this.
• Be grateful for your clients and show them that you appreciate them.
• Showing gratitude helps to create loyalty.
• Understand what your team finds to be rewarding.
• Graciously accept compliments.
• Making others feel good makes you feel good.
• Resentment is hugely negative. If you let it take root it sucks the joy out and turns everything into a grind.
• Give gratitude with no strings attached.

BEST MOMENTS
‘I'm on a mission to share my story and help inspire people to go a little bit further with their gratitude and help them to build connections. ´
‘It (hypnotism) is a really amazing form of guided meditation.’
‘If you're grateful to people, generally people are grateful back to you.’

VALUABLE RESOURCES
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy talk about the fact that looks can be deceiving, especially in business. If you are not careful, you can let this deception lead to your thinking that you are not as good as your competitors. Self-doubt can creep in and overwhelm you. During the episode, Joel and Andy explain how to stop this from happening and banish it quickly if it does start to become an issue.

KEY TAKEAWAYS

• People put up a front all the time. Particularly in business.
• Do not let looks deceive you and make you feel that you are in some way inferior.
• You don´t have to know everything to be just as good or better than your competitor. Your ninja skill of finding stuff out fast bridges any gap.
• If you are in a meeting, make a promise to get back to someone with something actually do so. That cements a relationship faster than anything.
• Remember, to an extent, everyone is winging it.
• If you are having self-doubt because you have not prepared enough, do the work to fill that gap.
• Act like you deserve to be there, but still be willing to learn.

BEST MOMENTS

‘We have so many bloody examples of this because like it's rife that basically looks can be deceiving in business and it's superficial. ´

‘Find out that person's first name in whatever environment you're in, and then use it a lot.’

‘it's about positioning yourself for success. Some people position themselves for arrogance. When it becomes an ego thing you've got a problem.’

EPISODE RESOURCES

The 4 Hour by Tim Ferris - https://www.amazon.co.uk/4-Hour-Body-uncommon-incredible-superhuman/dp/B006PHM3IO/

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy discuss why as a business owner, entrepreneur, or leader you want to be seen as a lighthouse rather than as a mountain climber. They explain what both terms mean and why the most successful people are lighthouses that shine a light which draws people to them, including customers.

KEY TAKEAWAYS

• Leaders who take the mountain climber approach struggle and scratch their way upwards. Often, with others clinging to them as they try to make progress.
• As a lighthouse, you stand atop of the cliff, which gives you a great view and enables others to see your light shining from afar.
• An awful lot of people are brought up to always say yes, even when they should be saying no. They also tend to severely undervalue themselves and not charge enough.
• Sometimes the low-cost high-volume business model works. But the high-cost, high-profit model is far easier.
• First impressions matter. Very much how people perceive you becomes the reality of the working relationship they have with you. What you project matters.
• When you spend money on your business you need to treat it as an investment.
• Don't feel guilty about charging a high fee. You have worked hard to become good enough for people to want to pay top dollar for you. Instead, be proud.
• Never get lazy and let your standards slip. You are only as good as the last piece of work you did for that customer.

BEST MOMENTS
‘If you're competing on price or not even consciously competing on price, you'll find you're doing loads of work, but it's all for scrappy little bits. ´
‘That whole like, positioning thing and being the lighthouse thing isn't just about how you price yourself. It's also how you behave, the decisions you make.’
‘You can't move forward by looking backwards. And so okay, that's what happens, then, where are you now? And where do you want to get to?’

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marke

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051