In this episode, Joel, and Andy, talk about the power of following up in sales and marketing. They explain why so many business people do not do this even though they are leaving a lot of money on the table. Then provide some tips and strategies anyone can use to get into the habit of following up and becoming good at it. They cover email, phone, text, social media, getting the timing right, tracking the results, and much more.
KEY TAKEAWAYS
- Most businesses focus on new client acquisition and virtually ignore their current client database.
- People fear following up, which is the biggest reason they don’t do it.
- The first thing you say during follow-up is key to success.
- Timing matters. Joel and Andy explain how to get it right.
- If you don’t track and measure your follow-up efforts, you will end up wasting time and money.
- Tech and automation help, but you still need the personal touch.
BEST MOMENTS
‘Ask questions that get the person to think and engage.’
‘Use automation. But it should always be enhanced by human interaction.’
‘When you've got structure, you've got a plan.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge cor
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051