In this episode, Joel and Andy explain why it is worth using sales webinars even though it is a difficult marketing method to execute. They explain how to avoid the pitfalls, put together a decent presentation and host the webinar.
Including handling unexpected questions, maximising leads, measuring success, and making sure your next presentation is even more successful.
KEY TAKEAWAYS
- Webinars are not a sugar-coated solution.
- You have to promote webinars hard. If you don´t, hardly anyone will turn up.
- Share your offer early. Normally, more than 50% of attendees leave before the end.
- Only around 20% of the people registered will turn up.
- If your audience is going to be able to see the chat in live time, you need someone good to answer the questions.
BEST MOMENTS
‘If your pitch or sell is at the very end of your webinar you´ve c*cked up. ´
‘It´s hard to get someone to watch a series on YouTube let alone watch a webinar.’
‘You are building up towards this sales pitch and at the same time you´ve got objections that everybody else can see.’
VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSm
Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/
Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/
Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051