In this episode, Joel, and Andy explain what they mean by “Stay Hungry.” They share the origins of the phrase that encapsulates their approach to business and marketing. An approach that has bought them and their clients success.

KEY TAKEAWAYS

• Staying hungry keeps you keen, desperate to learn and maximise what you can do with your business.
• Once you learn the “stay hungry” philosophy you can apply it to all areas of your life.
• Successful people want to do more than the bare minimum.
• Aim to be better tomorrow than you are today. Joel and Andy share a simple technique you can use to be able to do that.
• Being a continuous learner is key to staying ahead of the competition.
• Listening to podcasts enables you to learn while you do other things.
• Luck is actually about seeking opportunity. You are only going to notice and recognize them if you are hungry enough to be actively looking for them.

BEST MOMENTS

‘If you want to be a business superstar, you've gotta want it.’

‘Staying hungry isn’t just about work ethic.’

‘You can easily outlearn most of your competition.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate inquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES

Eat That Frog by Brian Tracy – https://www.amazon.co.uk/That-Frog-Great-Ways-Procrastinating/dp/162656941X/

The 5 am Club by Robin Sharma – https://www.amazon.co.uk/5AM-Club-Morning-Elevate-Life/dp/B07JV98GB7/

Happy Sexy Millionaire by Steven Bartlett - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Unexpected-Fulfilment-ebook/dp/B0858YV8Z3/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy speak about how doing more of what you´re good at makes your marketing efforts far more effective. Using David Beckham and several other examples to help the audience to understand how to identify what they should be focusing on. 

They also explain why you cannot afford to rely on organic traffic and why you should be backing your successful ads. Rather than doing what a lot of business owners do and trying to boost (fix) the ads that did not do as well. They also discuss the pros and cons of LinkedIn and Facebook ads. 

KEY TAKEAWAYS

• If you are good at 40% of your job. Double down on doing those things.
• You can and should be employing people to do the things you are not good at.
• Specialists always do better than generalists.
• Generalists are OK at everything. All areas of your business need excellence, not just OK.
• All business owners want to be good at everything. But nobody can do that.
• Don´t dilute your efforts e.g., you can´t be across all social media platforms. Focus on the two that bring in the most paying customers.
• Tap into the power of automation to help you to do more of what you are good at.

BEST MOMENTS

‘We live in a world of generalists. ´

‘Put your focus in the right place, don´t let your ego decide what you work on.’

‘Properly focus on those income-generating tasks.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts t

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy talk about why working hard is still essential. Very few niches enable you to work a few hours a day and make a lot of money. Often, the people who look like they are making money with relatively little work are actually working exceptionally long hours. Andy and Joel explain how you can build yourself up to a point where you can work hard without wearing yourself out and still have a decent family life.

They also launch their new coaching platform and share some details with the audience.

KEY TAKEAWAYS

• If your competitor works longer hours than you, they will beat you.
• Simply working smarter is not enough.
• There are very few niches where you can work just a few hours a day and succeed financially.
• Virtually nobody becomes a success overnight.
• Be willing to do the things that others won't.
• Spend most of your time on income-generating tasks.
• Don't take things too far. Understand the need to decompress and ensure you take the time to do it.
• You can't hustle 24/7.
• Don´t get addicted to the grind.
• Use exercise, hydration, and meditation to keep you productive.
• If you are spending 4 hours a day watching Netflix, just redirecting half of that time can make a huge difference.

BEST MOMENTS

‘Hard work will beat talent, every time. ´

‘If you work 3 days a week but your competitor works 6, they are going to beat you.’

‘When you start working for yourself, work harder… otherwise you are doing yourself a disservice. ´

EPISODE RESOURCES

Eat That Frog by Brian Tracy - https://www.amazon.co.uk/That-Frog-Great-Ways-Procrastinating/dp/162656941X/

VALUABLE RESOURCES

Coaching Service – www.andyandjoel.com

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://ww

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Joel welcomes Jonny Landels, owner of Next Step Nutrition to the Stay Hungry podcast. 

Jonny helps people (including many business owners with nutrition & fitness coaching to get them into the best shape of their life, without fads, restrictive plans, or giving up all the food they love.

Jonny’s focus is to help people improve their confidence, improve their mindset, and overall improve their lives. 

He talks about how he used to vary between 'eating clean' and being miserable to eating everything in sight and still being miserable. No balance with food, no energy, and a terrible relationship with eating. 

To where he is now… a successful business owner and coach, a great relationship with food and exercise. Superb energy management to the point that in his spare time he is now playing Roger in Rent on stage.

Jonny brings an expertise in health and wellbeing that will resonate with any business owner. 

KEY TAKEAWAYS

• Managing your energy is vital for business owners, eating right is a big part of this.
• Be mindful with everything, including how you eat.
• Better nutrition quickly translates into better business performance. 
• Diets are never sustainable.
• You don´t need to count every calorie and prepare everything in advance to eat well.
• Every meal does not have to be perfect. 
• Focus on getting enough nutrients over the week or month.
• Don´t beat yourself up on those occasions when things go wrong.
• It doesn´t matter how busy you are, you can eat healthily.
• Be efficient about how you prepare your foods and take exercise. 
• Block out the time you need to take care of yourself and don´t let anything intrude on that time.
• Don´t fall into the good vs bad food trap and end up hitting the sabotage switch. This is discussed in the podcast.

BEST MOMENTS

‘You need to set healthy boundaries between your work and your routine. You need to prioritise your energy. ´

‘Understand that as a compassionate human, things are going to happen that are outside your control.’

‘People struggle because they´re eating for reasons outside of hunger.’

EPISODE RESOURCES

Podcast: https://podcasts.apple.com/es/podcast/next-step-espresso-a-daily-shot-of-fitness/id1451178019

Instagram: https://www.instagram.com/nextstepnutritionltd/

Website: http://nextstepnutrition.co.uk/

VALUABLE RESOURCES

Stay Hungry podcast series

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Andy and Joel are talking about purpose, mission, and explaining to others what you do. 

A good test of this…

Ask your significant other what you do. If they can’t explain it in one clear sentence, chances are you haven’t explained it to them clearly.

And if you can’t explain it to them, imagine how much trouble you’re having explaining it to your potential customers. 

KEY TAKEAWAYS

• Not being clear about what you do and being able to explain it quickly and clearly, in one sentence, to others, is losing you sales.
• Use one sentence to explain what you do, then invite the other person to ask you some questions.
• When answering the question, what do I do? try reframing, ask – what do you do to help?
• We all tend to like to think that what we do is complicated and special. 
• People don´t like arrogance. They like clarity and confidence, which a succinct explanation of what you have to offer them, helps to convey.
• Allow the person you are talking to, to be in control of the conversation. That way, you will learn more about what they want from you.
• The most effective brands in the world keep things simple.

BEST MOMENTS

‘If you can´t, explain to people what you do in one sentence, and say it with clarity and conviction – you’re losing customers. ´

‘Use the partner test... go home and ask your other half – what do I do?’

‘Simplify everything, to its simplest form, where it is still effective.’

EPISODE RESOURCES 

Codebreak Facebook Club: https://facebook.com/groups/codebreakclub/about/ 

Free Marketing Book: https://stayhungry.freemarketingbook.co.uk

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Andy and Joel are talking SEO…

There’s no point in having a long-term SEO strategy if all of your goals are short-term.

And even if your goals are long-term, if your website is shocking, making sure it can be found is probably the worst thing you can do.

SEO is a vital tool for the organic growth of a business and should form part of every marketing strategy, but if you haven’t got the fundamentals right, there is no point investing in such a long-term method.

KEY TAKEAWAYS

• Ranking on the 2nd page of Google is almost as bad as not ranking at all.
• SEO is useless if your website is rubbish. It won´t convert.
• It is not enough for your website to look good. It must work well too.
• To determine whether your site is good, work out whether users are doing what you want them to, while on your website e.g., give you their email address.
• There are five things your website needs to do, which Joel and Andy share, during the podcast.
• Demonstrate you understand the person´s problem or desire and that you have what they need.
• Include your contact details on the homepage. Joel and Andy explain why that matters and how to do it.
• If most people buy from you on the phone, make that number the most prominent contact detail on your website.
• Retargeting is essential.
• There is no point in ranking for a search term that nobody searches for.

BEST MOMENTS

‘If you are driving any traffic to your website…if the website is @#$% they are going to think you are @#$%. ´

‘Our best B2B, most qualified, leads come from mobiles at weekends.’

‘Identify how people communicate with your business…and include that contact detail on your website.’

‘Where’s the best place to hide a dead body? …. On page two of Google.’

EPISODE RESOURCES

Codebreak Facebook Club: https://facebook.com/groups/codebreakclub/about/

Free Marketing Book: https://stayhungry.freemarketingbook.co.uk/

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action ta

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy speak about why not following up means that you are leaving a lot of money on the table. They explain how to set the scene when following up on a lead, why even if someone turns down a proposal that should never be the end of the conversation, and how to set an attractive price. As well as sharing several more tips any business owner can use to improve their follow-up and secure more custom. 

KEY TAKEAWAYS

• How much money is being left on the table in your business? – the answer is …a lot.
• Don´t be British reserve stop you from chasing for an answer after you have sent a proposal to someone.
• If a proposal says they are going to use another supplier, ring them later to see how they are getting on. Joel explains how that will generate work for you.
• Pitch your best package first. If they don´t need it or can´t afford it, this opens up the opportunity to offer them a lower-cost package.
• Do not wait too long before getting back in touch when someone contacts you.
• Many firms are missing inquiries because of poor business processes. In the podcast, Joel and Andy explain how to solve that issue.
• Sometimes people want to buy. But life gets in the way, they get busy and contacting you just slips down their list, so be persistent.
• Focus on people that you can help and do a good job for.

BEST MOMENTS

‘Sometimes you’re sitting on money. It´s in your existing database. People who have inquired that you have not followed up with. ´

‘Always offer the premium package first.’

‘If you think you are bothering people, your email content is definitely wrong.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set h

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel chats to Sasha Buy, founder and energetic leader of the Coaching Club. 

Sasha helps busy and burnt-out women to become the BEST version of themselves. 

She explains what leads to burnout and how to turn things around. To be able to take care of your responsibilities, but do so without pushing yourself to breaking point, and beyond. Currently, The Coaching Club is targeted at women, but everyone can use her approach to bring harmony to their life

KEY TAKEAWAYS

• Many people, especially women, put themselves last. 
• Focusing on looking after the family, friends and delivering at work to the point where there is nothing left for you leads to disaster.
• When you are unhappy and exhausted, it has a negative impact on everyone around you.
• Often, the smallest changes make the biggest difference (diet, exercise, work, relationships). In the podcast, Sasha explains how to identify the best changes for you.
• When you make a change that makes you feel better, the ripple effect means it has a positive impact on everyone around you.
• Use movement to help you succeed. When we move our bodies, it helps to create positive emotions.
• Working without breaks is not productive.
• A few times a day, give yourself a few minutes to reset mentally and physically.
• Asking for help is not a weakness. 
• Everyone gets their wins in different ways.
• Positivity comes from within.
• It takes a lot of effort to be selfless and put yourself last. Channel that discipline to form new habits that enable you to be healthier and happier.
• Think about what will happen in 5 years if you carry on putting yourself under too much pressure. Then, use that to drive yourself to change.

BEST MOMENTS

‘It is important to make yourself a priority. ´

‘What is the thing we can focus on first to move the needle. It is just habit stacking.’

‘We start with you, that drop in the water, the ripple then affects everyone and everything around you.’

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy explain why great salespeople understand that selling is all about listening to someone´s problems and desires. Then, providing solutions. Something very few people do. So, those entrepreneurs that do take the time, sell when others fail to do so.

Joel and Andy provide guidance on how to listen properly, research your audience and use the right language in your copy.

KEY TAKEAWAYS

• Problem-solving is a powerful selling tool. Selling is serving.
• Figure out the problem you solve. Point out the problem. Show how you solve it with proof.
• Never present people with too many choices. It only confuses.
• Don´t babble on about all of the features. Instead, focus on the one or two that solve that person´s problem.
• If you realize that you genuinely cannot help someone, say so and do it quickly.
• You´ve got two ears and one mouth, use them in that ratio.
• Learn about copywriting and keep practicing to improve.
• Use short sentences to make your copy easy to digest.
• If possible, you want to be sending emails to your list at least once a week.
• You are not bugging someone if you are providing real value.
• Things change, which means your copy has to be constantly reviewed and updated.
• When you are 85, 90% happy with your copy just get it out there.
• Get a fresh perspective before publishing your copy.

BEST MOMENTS

‘Bad copy can do more harm than good.’

‘Put yourself in your potential customer´s shoes.’

‘The more you give the more you get. Provide value.’

‘In terms of copywriting if you´re aiming for perfect, you are going to be sorely disappointed.’

Ogilvy on Advertising - https://www.amazon.co.uk/Ogilvy-Advertising-David/dp/1853756156/

Dan S Kennedy´s books - https://www.amazon.co.uk/Dan-S-Kennedy/e/B000AP7EBS

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buye

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode, Joel, and Andy walk you through what you need to do to improve both the quantity and quality of your inbound leads. As well as how to keep things organised so that no opportunity slips through your fingers.

The 3 simple techniques they share can be used by any type of entrepreneur.

KEY TAKEAWAYS

• Keep collecting leads. Your pipeline or funnel needs to always be full.
• You never know what is going to happen, how things may change. So having leads on tap is invaluable.
• Your leads must be of good quality. In the podcast, they explain, the difference between a good lead and a worthless one.
• Understand your niche and what is important to the people you serve.
• Be laser-focused with your advertising. The scattergun approach is a waste of time and money.
• Organic marketing is not free, it costs time, and it is harder to target the right demographic.
• Use lookalike audiences to better understand what works.
• Regularly, audit and update your database.
• Asking for a phone number is a good way to find out who is genuinely interested in what you have to offer.
• Be prepared to spend money on testing and proper research to understand your consumers and where they hang out.

BEST MOMENTS

‘Get the biggest bang for your buck. Know that the money you are spending is attracting the people most likely to buy. ´

‘Nail your niche.’

‘If you want campaigns that are going to serve you well for the long-term, then you're better off going a bit slower at the beginning.’

EPISODE RESOURCES

Free Marketing Book and access to new Facebook group - http://freemarketingbook.co.uk

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a gr

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051