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Staying Ahead of the Game: Omnichannel Strategies and Consumer-Centric Leadership (Dylan Kavanagh, Vice President, Omnichannel at Rawlings Sporting Goods)
You've had a successful track record of reigniting growth in storied brands through strategic brand direction and ecommerce channel development. How do you approach integrating omnichannel strategies to ensure consistent brand growth across both digital and physical touchpoints?
As consumer expectations continue to evolve, particularly in the sporting goods industry, how do you ensure that Rawlings Sporting Goods stays ahead of trends in both digital marketing and ecommerce to meet these changing demands?
With your diverse background in classical CPG functions, including Brand Marketing and Ecommerce, how do you strike the right balance between maintaining brand integrity and driving sales across multiple channels?
How do you leverage data from various channels to inform your marketing strategies and optimize the customer journey from awareness to purchase?
What are you most excited about in the future of omnichannel marketing?
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By The CPG View
4.8
2020 ratings
You've had a successful track record of reigniting growth in storied brands through strategic brand direction and ecommerce channel development. How do you approach integrating omnichannel strategies to ensure consistent brand growth across both digital and physical touchpoints?
As consumer expectations continue to evolve, particularly in the sporting goods industry, how do you ensure that Rawlings Sporting Goods stays ahead of trends in both digital marketing and ecommerce to meet these changing demands?
With your diverse background in classical CPG functions, including Brand Marketing and Ecommerce, how do you strike the right balance between maintaining brand integrity and driving sales across multiple channels?
How do you leverage data from various channels to inform your marketing strategies and optimize the customer journey from awareness to purchase?
What are you most excited about in the future of omnichannel marketing?
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