Staying Relevant

Marketing Relevance’s Staying Relevant Podcast episode 28 is now live! Tune in as Mitch Levinson, Marketing Relevance President, speaks with Isaiah Fishman, a Chicago attorney who has spent the last 12 years working for Kaplan Saunders Valente & Beninati LLP. Isaiah speaks about what it’s like to work in commercial litigation, especially real estate and employment law.

Marketing Relevance’s Staying Relevant Podcast Episode 27 is now available for listening. Listen in as Mitch Levinson, Marketing Relevance President, speaks with Fred Lee and Seiji Oyasu. Between the two of them, Fred and Seiji have an extensive background in international sales, engineering, manufacturing, entrepreneurship, and management. The knowledge in these fields led to Fred’s latest project: SERI Glove, which aims to provide EverydaySmartGloves to people seeking out hand-hygiene protection while in public.

Episode 26 of Marketing Relevance’s Staying Relevant podcast is now available for listening. In the episode, Mitch Levinson, Marketing Relevance President, sat down with Kevin Leighty, the Economic Development Management Analyst for the Village of Schaumburg. The Village of Schaumburg was founded in 1956 and since then, the village has always focused on thoughtful community planning. Their values are reflected through their slogan: “Progress Through Thoughtful Planning.” Mitch and Kevin discuss that for a village like Schaumburg, a successful marketing program is rooted in pushing a unified message through as many different outlets as possible to inform the community. Currently, the village is working on redeveloping the former Motorola headquarters. Tune in for all of this and more in this week’s episode of Marketing Relevance!

Marketing Relevance’s Staying Relevant Podcast Episode 25 is now available for listening. In this episode, Mitch Levinson, Marketing Relevance President, discusses all things marketing with Shawn Grant, founder of Tokara Solutions. Tokara Solutions has worked to deliver over 400 large scale CRM and Marketing Automation implementations worldwide. Shawn and Mitch talk about what measures success when marketing technology investments, the importance of your CRM company having experience with your current platform, and how to connect with customers in the face of a pandemic. Tune in for all of this and more!

Episode 24 of Marketing Relevance’s Staying Relevant Podcast is now available for listening. Tune in as Mitch Levinson, Marketing Relevance President, and Tom Marchok, a sales professional who has an extensive background in using technology to solve business problems, discuss what it’s like to adapt a business model in the face of a global pandemic. Mitch and Tom get into what the biggest challenges are in transitioning a business and employees to a safe environment post COVID-19.

Real estate agent Ron Roberti relishes in the fact that his position with Landmark Partners allows him to provide companies, municipalities, and individuals with commercial real estate expertise. The company was started in 2010 in the middle of a recession. Originally a one-man shop, the company has expanded into a community-driven real estate service that is driven by relationships rather than transactions.

Josh Gort is an independent contractor for Cutco serving the role of Cutco Sales Professional and Division Events Coordinator. Cutco has been around for over seven decades and prides itself on selling high quality American made kitchen products. Cutco has a lifetime guarantee of their products and have also implemented a gift-giving process to show appreciation for their clients. These—paired with a handwritten thank you note—shows Cutco customers how valued they are by the company with which they have chosen to do business. Since Gort is a Division Events Coordinator, he works numerous events throughout the year including home shows, street fests, state fairs, gift shows around the holidays, etc. These events are a great way for him to conduct client outreach.

When George Georgiev realized how much paperwork doctors and medical professionals in the United States had to complete in order to practice medicine in a private setting, he became concerned with the number of bureaucratic tasks medical professionals have to complete on a daily basis and how those tasks are often overwhelming for the physician; making it hard to solely focus on patient care. Believing that a main priority of healthcare professionals should be patient care, George saw his observations as an opportunity to help physicians get back to treating patients without having to think about the paperwork. Thus, Gina Consulting was born! The company specializes in medical billing services for private physician’s offices and groups. Their goals are profitability, efficiency, and ensuring physicians have ample time to focus on what comes first: the patients.

In this week’s episode, Mitch sat down with Becky Kitchner of RE/MAX real estate agency. Becky shared what makes her brand unique: her experience in years, the impressive number of markets she has worked in, her experience with housing cycles, and her 94 percent referral rate! Becky’s target market includes people who are in the midst of a life change such as divorce, marriage, college graduates, and everything in between. To reach these clients, Becky relies on word of mouth referrals and also the fact that she is a well-vetted RE/MAX agent. She sponsors events, networking groups, and hosts annual client events. She also tracks her activities and stays on top of her goals with the help of a coach. Ensuring customers remain satisfied with their service is one of Becky’s hallmarks: she relies on their trust for their referral. Becky has found that cold-calling has not worked for her target market as people are potentially making the largest transaction of their life and do not want to rely on a stranger for that. Currently, Becky’s biggest challenger is state taxes. Find out how she combats issues in her field and tune in for all of this and more in this week’s episode of Marketing Relevance!

In this week’s episode, Mitch speaks with Francesca Kenney, partners at B2B CFO, a financial management company that prides itself on their strong belief in improving the lives of business owners. To B2B, each client is unique and important. They make an effort to understand their client’s goals and to remove barriers that get in the way of those goals. What makes B2B unique is their transparent relationship with their clients: they sit down and discuss issues, complete a Discovery Analysis where B2B meets with the client’s team to gain an understanding of the organization, and then hold a strategy session to fix issues and grow the organization. The largest challenge for the company is getting in front of closely held mid market organizations that want to grow profitably or are looking for an exit strategy. They have found success within their target market—which is closely held mid market organizations that are looking to grow profitably—by advertising themselves via social media, generating qualified introductions, and understanding the appropriate networking groups to be associated with. Tune in for all of this and more in this week’s episode of Marketing Relevance!