Staying Relevant

In this week’s episode, Mitch learned about the San Antonio, Texas home buying market through speaking with the Vice President of Sales and Marketing for Bella Vista Homes and Princeton Classic Homes. Both Bella Vista and Princeton aim to make housing affordable for buyers, and they classify affordable at about $200,000. When it comes to marketing for these companies, specificity is key. They are able to track how long people browse their website down to the second. Tracking these statistics allows for experimenting with specific calls to action or promotions that are visible on the website right away so that they may engage potential clients within the first few seconds of being on the website. These specifics along with tools such as Google Analytics have resulted in success for marketing! Tune in for all of this and more in this week’s episode of Marketing Relevance!

In this week’s episode, Mitch sat down with Dave LoSavio, the Vice President of Sales at Packaging Hero. The two talked a lot about what makes for positive client-to-business relationships. Dave has found success in listening to understand rather than listening to respond. As a salesperson, he realizes that sales requires 70 percent listening and 30 percent responding since sales is so based on client needs. Additionally, Dave relies on word of mouth networking as well as authenticity when communicating with his target market, which is people that are looking to improve a process in their packaging line or distribution house. Tune in for all of this and more in this week’s episode of Staying Relevant!

In this week’s episode, Mitch had the opportunity to get to know more about Gerstad Builders, a family owned home building company that builds in the Chicagoland and Wisconsin areas. According to Robert Gerstad, what makes Gerstad unique is that their homes are built according to their clients’ specifications. There are many base model plans for clients to choose from and then customize to incorporate the exact features they desire at an affordable price. Though Gerstad’s target market is first time home buyers, they tend to bring in a lot of business from second or third time home buyers who have already owned a home and are moving forward knowing exactly what they want or don’t want in their next home. Gerstad Builders have made their business a household name in the McHenry area due to the values of the Gerstads who started the company: they wanted to ensure they always did right by the community, and they certainly have. Additionally, the company has a weekly blog on their website and utilizes software from Zillow to capture 360 tours of their homes! Tune in to hear all of this and more in this week’s episode of Marketing Relevance!

In this week’s episode, Mitch had the opportunity to talk to Adam Mochin, and to learn more about Elliss Park Partners, a commercial real estate and development company. What makes Elliss unique is their ability to cater and market to a variety of potential tenants including those who are looking for commercial, industrial, and retail spaces. Due to the entrepreneurial spirit of the founders of the company, there is a lot of flexibility to cater to a multitude of different asset classes. Above all, Elliss focuses on the happiness and satisfaction of their tenants: an area where they have seen success. Elliss tries to stay ahead of the curve when it comes to advertising the aesthetic appeal of their spaces with photos on their website. They also have multiple websites: one for each property. Though the company is relatively new, they are certainly making a name for themselves in the Chicagoland area! Tune in for all of this and more in this week’s episode of Staying Relevant!

In today’s episode, Mitch sat down with Katie Rohm of Mutual of Omaha Mortgage. Katie is not only well-versed in loan counseling with her clients, but also with the ins and outs of real estate and closing deals because she started her career in loan origination and operations. With her full finance background, she is able to foresee issues clients may not be aware of due to her experience in both the processing and closing sides of a loan. First time home buyers are her most frequent clients, and people whose line of work involves some sort of trade. She relishes the opportunity of being her client’s trusted advisor for a lifetime so that when they are ready to buy their next home, they will call her for assistance.In her self-generated business, Katie has seen marketing success in partnering with real estate agents and keeping track of which clients are referring her to friends and family. She talked about the struggles that inevitably come with starting a new business in which her own name is the brand and how to effectively capture leads. Katie is still looking to incorporate more social media into her marketing and has specific 2020 goals to further her business. Tune into this week’s episode of Staying Relevant to hear about all this and more!

In this week’s episode, Mitch got the chance to sit down with Kim Hood, the Sales and Marketing Director for Newport Builders. The company has been actively building homes in the Southeastern Wisconsin area for about 30 years and have experience in both land development and building homes. For Newport Builders, the target market varies based on what home models they have available, but they certainly have something that can accommodate anyone, from a young professional to people who are preparing for retirement. Mitch and Kim talked about Newport’s marketing and how clients can be referred by the real estate agents who Newport works with to educate on their available properties by taking them on bus tours. Newport feels it is essential in giving real estate agents the necessary tools to confidently answer client questions. Tune in for all of this and more in this week’s episode of Staying Relevant!

In today’s episode, Mitch got to sit down with Joshua Lederman of McAndrews Chiropractic. Josh has been in the chiropractic business for his entire career, but took over the McAndrews practice in March 2019. They talked about what makes Josh different as a chiropractor. The McKenzie method, which consists of mechanical diagnosis and therapy, and is one of the hallmarks of his practice, along with giving people strategies to manage their symptoms rather than making them dependent on visits with him. Josh’s target market for these methods is men or women with neuromuscular or skeletal symptoms from ages 30-55. Typically, he sees people with lower back and neck pain, or headaches. In order to reach potential clients, Josh utilizes monthly blogs, posted on his WordPress site as well as social media. He has seen success using Facebook, Yelp, and certain technologies that send out texts or emails to patients to ask them to write a review. According to Josh, potential patients like to see that someone had similar symptoms and had a great experience, so Josh tries to hone in on reviews as much as he can. Tune in for all of this and more on this week’s episode of Staying Relevant!

In today’s episode we got to know more about MAW Chicago, a remodeling and construction company that focuses on maintenance and longevity as the hallmarks of its business. Mitch got the chance to speak with Scott Sevon, a partner of MAW Chicago, about what appeals to the younger generations of home buyers and how MAW Chicago meets those demands. The successful company has found benefits in various types of marketing, namely siteage. The majority of their company vehicles have full wraps of MAW Chicago that achieve unparalleled advertising. Tune in to this week’s episode of Staying Relevant to hear more about MAW Chicago’s marketing techniques, how they keep their target market of those who are looking for mid-high range renovations, and what to look for when selecting a business to handle your renovation needs!

In today’s episode, Mitch sat down with James “Jamie” Dunsing and Kristin Marsden of Dunsing Inspections. The company has an impressive 70 plus years of cumulative experience in working with clients and real estate agencies alike. Dunsing Inspections is very aware of how emotional the process of buying a home can be, so their marketing is based on relationship building. They build and maintain relationships through social media presence and reviews, email follow ups, and even hand-written notes! While they have found great success in their tactics, they have also found challenges in advertising their business in print ads. Tune into this week’s episode of Staying Relevant to find out marketing tactics that yield results and how to remain confident in choosing an inspector for your own home from Jamie and Kristin!

In this today’s episode, Mitch sat down with Andy McCauley of Andrew McCauley Allstate Agency. Andy’s business has an edge on the competition due to their unparalleled coverage for their target market, as Andy puts it: families who own ‘stuff’. Whether homes, automobiles, boats, etc., Allstate is ready to cover them and Andy is ready to be there by your side, educating you on your plan or quote! Andy touched on what it’s like having two brands: Allstate and his own name/agency. He has found marketing success in networking, mailers, and purchasing leads. Currently, Andy is looking to expand his market by creating a website that will attract a new clientele: ride-share drivers such as those who work for Uber and Lyft. Since these drivers are out and about more, insurance coverage is different than typical automobile policies. Tune in to find out more about what Andy had to say about dipping into this prospective new market!