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stedavies.com episodes

  • Notes from Mexico
    I'm currently spending the winter in Mexico, avoiding the horrendous European winter. Why spend time in the cold, wet and miserable weather when you can be in the sunshine by the beach sipping on a margarita?

    In this podcast we bring you a mini guide to Mexico and what you can expect if you intending on visiting. Mexico is a big country and there are lots of places to visit so I can only give you my interpretation of what I've seen which is mainly Mexico City and the east coast area of Cancun, Playa Del Carmen and Tulum.
    24 min
  • Influencer mass delusion and finding your zen in social media with Trey Ratcliff
    Trey Ratcliff is an artist on a somewhat quixotic mission to help spread consciousness and mindfulness to the world through photography and creativity. Running the #1 travel photography blog in the world, StuckInCustoms.com, has taken him to all seven continents over the past decade, and Google has tracked more than 140 billion views of his photos, all while building a social media presence with over 5 million followers.

    Chris Anderson from TED called him a “pioneer” of the now ubiquitous genre of High Dynamic Range photography. Ratcliff had the first HDR photograph to hang in the Smithsonian Museum and, sales of his large-format limited edition prints to fine art collectors worldwide have grown into a multimillion-dollar business. In 2012, he moved his family and photography business to Queenstown, New Zealand, before it became a trendy doomsday contingency plan. He is based there with his wife, three children, and their dog, Blueberry.
    43 min
  • Performance driven influencer marketing with Nic Yeeles of Peg
    Nic Yeeles is the co-founder & CEO of Peg.co, an end-to-end software platform that powers influencer marketing for 1,700+ leading brands & agencies, across 169 countries. At just 12 years old, Nic started making videos as a hobby. He has since founded a video production company, a creative agency and co-ran the fastest growing YouTube channel in the world (gaining ~100m views) prior to building Peg. Along the way he’s worked with major global brands including Sony Music, Unilever, Adidas and Microsoft, as well as working with high profile online and offline personalities including Simon Cowell, Skrillex and Zoella.

    In his spare time he hosts Ponder Wanders, where he brings together the brilliant minds of deep thinking entrepreneurs, scientists, writers and more, to discuss some of the toughest philosophical questions facing humanity over long walks in the countryside.
    41 min
  • Employee advocacy with Rachel Miller of All Things IC
    Rachel Miller is the Director of All Things IC and advises Internal Communicators via training, consultancy and her popular blog. Her clients include ARM, BBC, LEGO, NHS, Transport for London and British Red Cross. She’s a highly experienced and multiple award-winning practitioner who has trained hundreds of Comms pros via her monthly and bespoke Masterclasses. Communicators say working with her increases their skills and boosts their knowledge and confidence.

    Rachel is a Chartered PR professional and Fellow of both the Institute of Internal Communication and Chartered Institute of Public Relations. You can find her online via her website www.allthingsic.com, @AllthingsIC on Twitter and @rachelallthingsic on Instagram.
    30 min
  • How creators monetize with Andrew Kamphey of Influence Weekly
    Andrew Kamphey curates insightful articles each week as the editor of Influence Weekly. He has lately turned his editorial lens to encompass all of the creator economy. Creating lists and charts that explore different aspects of influencer marketing.

    Andrew has been working as a content creator for ten years, five of which spent on cruise ships as a videographer as well as working in the LA Film and TV industries. Andrew is currently traveling Southeast Asia.
    34 min
  • Running an influencer-first agency with Harry Hugo of Goat
    Harry Hugo co-founded influencer-first marketing agency, Goat, in 2015 and since then the company has grown from 3 to 120 staff in three years, with offices in London, New York, Singapore and Monaco and has worked with brands including BBC Sport, New Look and Malibu.

    As Chief Campaign Officer Harry oversees campaign success, ensuring the strategic fit of influencers with wider brand goals. Harry set up his first business when he was 16, a football fan site network with 60 websites and over 500 global writers. He was then invited to write for Liverpool’s official website as an influential blogger. He then became Head of Social at Sportlobster by 18 during which built relationships with every major influencer in the UK.
    32 min
  • Influence… not influencer with Rand Fishkin of SparkToro
    Rand Fishkin is the founder of SparkToro and was previously co-founder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

    When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.
    45 min
  • How YouTubers shook up the world with Chris Stokel-Walker
    Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek. He is known for breaking major news about YouTube and often reports on the site for television, radio and podcasts. For YouTubers he has travelled around the world, attending YouTube events and speaking to behind-the-camera producers and powerbrokers, including key creators and talent managers.

    The Atlantic’s Taylor Lorenz has said: “No one understands the intricacies of YouTube like Chris Stokel-Walker. His reporting on the platform and its creators has been groundbreaking and unparalleled. He captures stories about how YouTube shapes modern life in ways you would have never thought of.”
    41 min
  • How to stop Facebook Inc tracking your every move and using your data to manipulate you

    There are two companies in the world that know more about you than perhaps you know about yourself. Both of which are, of course, Facebook and Google/Alphabet.



    In this podcast we focus specifically on Facebook Inc and how to stop its list of services (namely Facebook, Instagram and Messenger) from harvesting your public and private data and behaviours and selling it on to advertisers.



    Data collected from what we do online is used against us. There are no benefits to us, the Facebook Inc user, in the surveillance and data harvesting exchange.



    The phrase, ‘If the service is free, then you are the product’ is often used to explain why Facebook's services don't come with a financial cost but author Shoshana Zuboff explains in her book, Surveillance Capitalism, ‘You are not the product; you are the abandoned carcass.’



    In this podcast you'll learn how to stop Facebook Inc from tracking your every move both on its own platforms and across the web. You'll learn how to turn off advertising tracking, location tracking, face recognition and more.







    Show highlights



    2:14 Timeline of Facebook's data breaching events



    5:33 Everything Facebook knows about you



    9:46 Why care about your privacy and what Facebook knows about you



    12:00 How to stop Facebook tracking you in your ad preference settings



    18:20 How to turn off your location so Facebook can't track where you go



    19:19 How to turn off Facebook's facial recognition



    20:17 Turn off the 'Off-Facebook' activity



    21:15 Unlike Facebook pages



    22:15 Using a privacy browser so Facebook can't track you around the web



    24:19 Using a smartphone firewall to stop non-Facebook apps from sending data to Facebook about you







    Resources/people/articles mentioned in the podcast



    Turn off Facebook ad preferences - facebook.com



    Turn off Facebook location settings - facebook.com



    Turn off face recognition - facebook.com



    Turn off 'off-Facebook' activity - facebook.com



    Unlike Facebook pages - facebook.com



    Why you need to ditch Google Chrome and use the Brave browser - stedavies.com



    Brave browser – brave.com



    Tag Explorer - chrome.google.com



    Lockdown iOS - apple.com






    28 min
  • The decentralization of attention with Aron Levin of Relatable
    With a passion for technology, marketing and sales, Aron Levin co-founded the leading global influencer marketing agency Relatable in 2015. As Co-founder and Chief Marketing Officer at Relatable, Aron is leading Relatable’s rapid expansion across its offices in Stockholm, London, New York and Los Angeles.

    Working with clients like Heineken, Google, Chiquita and Ralph Lauren, Relatable is rapidly changing the modern digital media landscape for Fortune 500 consumer brands, brave startups and the 10 million creators in their network. Aron is also known for his background at King Digital Entertainment (Maker of Candy Crush and 100+ other games) where he led Advertising Operations and in his role as Director Growth at music-streaming service Spotify.

    Aron is also the author of The Influencer Marketing Handbook and The 2019 Content Marketing Calendar. He lives in Los Angeles, California with his wife and two kids.
    57 min