stedavies.com

Adam (Sven) has over 18 years of media experience with seven of those at Spotify where he was the 4th person in the UK to join. The last three and a half years at Spotify Adam was the managing director for the UK, Ireland and Benelux.

He decided to leap into the rapidly growing influencer marketing space and that is where he joined Takumi as Chief Revenue Officer at the start of 2018. Sven’s main focus is to drive Takumi’s revenue strategy across all markets (UK, Germany, US) and to find new revenue streams to keep Takumi as the market leading Instagram influencer platform.

Adam (Sven) has over 18 years of media experience with seven of those at Spotify where he was the 4th person in the UK to join. The last three and a half years at Spotify Adam was the managing director for the UK, Ireland and Benelux.

He decided to leap into the rapidly growing influencer marketing space and that is where he joined Takumi as Chief Revenue Officer at the start of 2018. Sven’s main focus is to drive Takumi’s revenue strategy across all markets (UK, Germany, US) and to find new revenue streams to keep Takumi as the market leading Instagram influencer platform.

Over the last few weeks, there have been a number of examples of where building a brand online (whether you’re an individual or a company) in the long term requires owning (as opposed to renting) as much of your own online real estate as possible.

Whether that’s the recent Instagram outage, bloggers neglecting their blogs for Instagram, Amazon slashing royalties or YouTube demonetizing creators, the best long-term approach is to use social media platforms but don’t be totally dependent on them

In this podcast I chat with Scott Guthrie on what influencers, organizations and anyone else looking to build a brand online should do for the long-term.

Over the last few weeks, there have been a number of examples of where building a brand online (whether you’re an individual or a company) in the long term requires owning (as opposed to renting) as much of your own online real estate as possible.

Whether that’s the recent Instagram outage, bloggers neglecting their blogs for Instagram, Amazon slashing royalties or YouTube demonetizing creators, the best long-term approach is to use social media platforms but don’t be totally dependent on them

In this podcast I chat with Scott Guthrie on what influencers, organizations and anyone else looking to build a brand online should do for the long-term.

Matthew Spade is a 33-year-old full-time freelance within the lifestyle and travel industry, with 10 years of experience with various job roles in the fashion industry. He lives in Lancashire, UK with his wife, who also works in the creative industry.

Mat says as a content creator, from blogging and styling to interior design and travel photography, no week is the same. “I like to think I have built up a strong reputation within my industry of being consistent, down to earth and enthusiastic about what I do — from this, I have crafted a set of skills which brands really seem to like as well as my easy-going approach to sharing my life.”

Matthew Spade is a 33-year-old full-time freelance within the lifestyle and travel industry, with 10 years of experience with various job roles in the fashion industry. He lives in Lancashire, UK with his wife, who also works in the creative industry.

Mat says as a content creator, from blogging and styling to interior design and travel photography, no week is the same. “I like to think I have built up a strong reputation within my industry of being consistent, down to earth and enthusiastic about what I do — from this, I have crafted a set of skills which brands really seem to like as well as my easy-going approach to sharing my life.”

Looking to build an online brand for the long term? Want to develop a platform that will increase in brand (and monetary) value over time? Don’t want to be at the whims of an algorithm change? Then you need a blog.

“Aren’t blogs outdated?” some might say and they’d be wrong. Blogs have been around for over twenty years and as the software continues to develop they’ve gone from being an online diary used by tech geeks to becoming media publishing machines.

If you’re serious about building an online brand for the next ten years at least then you need a blog. In this podcast, I tell you why you’re wasting time on social media and the seven reasons why you need to build your blog brand.

Tami Nealy is the VP of Communications at influencer marketing platform, Find Your Influence. Tami began her career working in professional sports before transitioning to the corporate world. During her seven years leading the corporate communications team at LifeLock, she executed hundreds of interviews as a corporate spokesperson, launched a partnership with the FBI’s Law Enforcement Education Development Association and helped lead the company to IPO.

Following this, she pivoted to supporting education technology organizations before joining Find Your Influence in August 2018. At Find Your Influence she is responsible for the development and execution of all internal and external communication strategies and corporate messaging.

Tami Nealy is the VP of Communications at influencer marketing platform, Find Your Influence. Tami began her career working in professional sports before transitioning to the corporate world. During her seven years leading the corporate communications team at LifeLock, she executed hundreds of interviews as a corporate spokesperson, launched a partnership with the FBI’s Law Enforcement Education Development Association and helped lead the company to IPO.

Following this, she pivoted to supporting education technology organizations before joining Find Your Influence in August 2018. At Find Your Influence she is responsible for the development and execution of all internal and external communication strategies and corporate messaging.

This week’s podcast is on the new ACTIVATE research where the influencer marketing platform interviewed more than 110 marketing professionals focused on the influencer marketing space to “gauge their views on the most topical discussions in the world of influencer marketing today including fraud, unconventional influencers, and sponsorship saturation.”

The report is called Double or Nothing. Betting Big on Influencer Marketing and I speak with ACTIVATE CEO, Kamiu Lee, about the research findings.