stedavies.com

Kamiu Lee is the CEO of influencer marketing company, ACTIVATE which helps brands and influencers identify opportunities to partner together and tell engaging and compelling stories across social media, at scale.

In the last 12 months, ACTIVATE has engaged over 75,000 influencers, from nano-influencers to macro-creators, publishing more than 6,500 pieces of collaborated content per month.

Kamiu is an expert in the field of influencer marketing and is frequently quoted and interviewed in publications such as Fortune, Entrepreneur, Digiday, PR Week, eMarketer, BusinessInsider, The Business of Fashion and more.

In this podcast we talk about the business of influencer marketing including the evolving influencer landscape and more.

Kamiu Lee is the CEO of influencer marketing company, ACTIVATE which helps brands and influencers identify opportunities to partner together and tell engaging and compelling stories across social media, at scale.

In the last 12 months, ACTIVATE has engaged over 75,000 influencers, from nano-influencers to macro-creators, publishing more than 6,500 pieces of collaborated content per month.

Kamiu is an expert in the field of influencer marketing and is frequently quoted and interviewed in publications such as Fortune, Entrepreneur, Digiday, PR Week, eMarketer, BusinessInsider, The Business of Fashion and more.

In this podcast we talk about the business of influencer marketing including the evolving influencer landscape and more.

Chris Lee runs the communications strategy, copywriting and training consultancy, Eight Moon Media. He’s worked in the technology comms industry for 20 years as a PR and digital consultant, and journalist.

His experience spans working with the likes of Xerox, Philips, Hilton and many others. Chris is also for the PRCA, The London College of Communication, Brighton SEO and a number of private clients.

In this podcast we discuss the intersection of SEO and PR.

Chris Lee runs the communications strategy, copywriting and training consultancy, Eight Moon Media. He’s worked in the technology comms industry for 20 years as a PR and digital consultant, and journalist.

His experience spans working with the likes of Xerox, Philips, Hilton and many others. Chris is also for the PRCA, The London College of Communication, Brighton SEO and a number of private clients.

In this podcast we discuss the intersection of SEO and PR.

As the world gets smaller it also gets more complex.

Technology is bringing people closer together while at the same time distancing others.

To navigate this landscape requires a particular set of communication skills. Skills that you acquire and perfect over a lifetime.

Some of these skills are as old as humankind. Others have been brought on by the advent of technology and require new learnings.

They're skills that, when stacked up on top of one another, can turn you into a Master Communicator.

To be an effective communicator in the digital era you have to develop a Communications Stack.

Scott Adams of Dilbert fame developed what he calls The Talent Stack, which is loosely defined as the set of individual skills you acquire to make you unique in the marketplace.

We can apply this model to communications too.

Acquiring communication skills and stacking them on top one another can mean the difference between success and failure.

Good communication is important regardless of what you do in life. You need it to get on with other people, to make your case in disagreements and to help you put forward your wants and needs.

The difference in good communication and bad communication can mean losing a relationship, losing a business contract or being misunderstood.

The top 10 skills you need to effectively communicate now and in the future.

Collectively these skills can help you become a Master Communicator and futureproof you for the increasingly complex world ahead.

And they are?

1. Written communication

Despite moving into a more visual-based media world, mastery of the written word will remain as important as ever. People will always read and the demand for well-written content will continue.

Structuring sentences well, knowing how to craft an article, how to write up an interview and how to create written content for each social platform will continue to be an in-demand skill for the foreseeable future.

2. Verbal communication

Knowing how to articulate yourself when speaking is important for all walks of life. Some people are naturally adept at public speaking whereas others have to work on it.

Demosthenes of Athens, an ancient Greek, was known as a master orator but that wasn't always the case. He was naturally weak both verbally and physically so as a young man worked on both his speaking skills and bodily strength.

Nothing can invoke more emotion both in you and your audience than verbal communication. Churchill was right, learn oratory skills and you too can become a king (or queen).

3. Nonverbal communication

Did you know 65 percent of all interpersonal communication is nonverbal? What your body says is often more important than what comes out of your mouth.

Understanding nonverbal communication not only allows you to read other people but can also help you know how to present yourself when dealing with others.

If you want to remain open, don't fold your arms or point your feet away from the other person. If you don't want to seem nervous,

Rob John is a senior manager at the not-for-profit Content Marketing Association. Previously to joining the CMA, he had a stint working in the Middle East, spent six years at Global Radio working on national campaigns for well-known stations such as Heart, Capital, Classic FM and Smooth and worked for an award-winning content agency where he headed up the digital PR department

Most recently Rob joined the CMA to help the organisation highlight best practices in content marketing and showcase them via their membership and awards.

In this podcast we talk about the current state of content marketing.

Rob John is a senior manager at the not-for-profit Content Marketing Association. Previously to joining the CMA, he had a stint working in the Middle East, spent six years at Global Radio working on national campaigns for well-known stations such as Heart, Capital, Classic FM and Smooth and worked for an award-winning content agency where he headed up the digital PR department

Most recently Rob joined the CMA to help the organisation highlight best practices in content marketing and showcase them via their membership and awards.

In this podcast we talk about the current state of content marketing.

Scott Guthrie is a former management consultant and digital director at global PR agency Ketchum specialising in influencer relations. Today he works with brands, agencies and platforms to generate meaningful results from smarter influencer marketing decisions.

Scott offers best practice advice and implementation across the entire influencer marketing workflow. His blog sabguthrie.info has been designated a top 10 PR industry blog by Vuelio.

In this podcast we discuss the current state of influencer marketing.

Scott Guthrie is a former management consultant and digital director at global PR agency Ketchum specialising in influencer relations. Today he works with brands, agencies and platforms to generate meaningful results from smarter influencer marketing decisions.

Scott offers best practice advice and implementation across the entire influencer marketing workflow. His blog sabguthrie.info has been designated a top 10 PR industry blog by Vuelio.

In this podcast we discuss the current state of influencer marketing.

If you’re like me and you use Twitter you probably haven’t given much thought to your approach to the platform over the last few years.



Plagued by controversy and with zero growth, the future of Twitter was considered treacherous, to say the least.



While it has remained popular with politicians, journalists and other elites, there’s a growing sense of renaissance to the Twitter platform.



Recent changes to its algorithm, character limit and the removal of automated bots are signalling a more rosy period for the platform. Indeed Twitter is surpassing Facebook and Google as the dominant place for news.



This, in turn, is causing people like me to reconsider how I use it. In short, I need to up my game.



It’s easy to get stuck in a rut with how you use certain tools and platforms like Twitter. But if you’re doing social media the same as you were even just a year then you are probably doing it wrong. Or, rather, not doing everything right.



Below is a list of tactics that I’m currently deploying to up my Twitter game. Consider this a phase I strategy with phase II focusing more on tweet formats and other users.



Feel free to use them or add your own in the comments.







Clean your ‘following’ list



The value of Twitter is in the people you follow. The more your followers contribute to the platform the more value you will get from it.



If you’ve been using Twitter for a while you will have likely accumulated people you follow but don’t engage with. Maybe it’s because your focus has changed, perhaps it’s because they rarely tweet or they might just use Twitter purely as a distribution channel for their links.



These are accounts that add no value to your Twitter experience and will likely be pulling down your score in the Twitter algorithm.



Give your Twitter follower list a clean to discover:



* Irrelevant Twitter accounts (inc those that don’t follow you)* Who hasn’t tweeted in a while* Who is just tweeting links to their own platforms



To do 1 and 2 you can use a service like Manageflitter which will help you identify these accounts easily.



#1 Unfollow irrelevant Twitter accounts 



If they are no longer relevant unfollow them. You may have followed some accounts when you were interested in a particular subject but are no more. Your Twitter follower list should evolve as you do and sometimes that means culling certain accounts you’re no longer interested in.



If this is the case, use one of the services mentioned above to identify and unfollow them.



#2 Unfollow those who haven’t tweeted recently



Here you have to be a little ruthless. Accounts that rarely update or haven’t been updated in a while are a lag on your algorithmic scoring. The less active your followers are the less average engagement you’ll receive which impacts how the algorithm scores you.



Even if they’re family, friends or colleagues unfollow them which sounds pretty ruthless and cut-throat but the truth is if they rarely tweet then they probably don’t ca...