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This week’s podcast is on the new ACTIVATE research where the influencer marketing platform interviewed more than 110 marketing professionals focused on the influencer marketing space to “gauge their views on the most topical discussions in the world of influencer marketing today including fraud, unconventional influencers, and sponsorship saturation.”

The report is called Double or Nothing. Betting Big on Influencer Marketing and I speak with ACTIVATE CEO, Kamiu Lee, about the research findings.

Ben Jeffries is a 23-year-old entrepreneur, specialising in influencer marketing and social media. Ben founded his second company, Influencer, at 18 and has since driven it to become an industry-leading business in marketing’s hottest sector, raising their first round of investment on Crowdcube in under 24 hours.

Ben has since partnered up with YouTube sensation Caspar Lee as a co-founder and appointed him CMO, whilst leading his team to close a further £500k investment round for Influencer. Ben was recently named Media Week’s Rising Star and BMW’s UK Tech Founder 2018.

Ben Jeffries is a 23-year-old entrepreneur, specialising in influencer marketing and social media. Ben founded his second company, Influencer, at 18 and has since driven it to become an industry-leading business in marketing’s hottest sector, raising their first round of investment on Crowdcube in under 24 hours.

Ben has since partnered up with YouTube sensation Caspar Lee as a co-founder and appointed him CMO, whilst leading his team to close a further £500k investment round for Influencer. Ben was recently named Media Week’s Rising Star and BMW’s UK Tech Founder 2018.

Christopher Henley manages and runs the Influencer Marketing Show & inaugural Influencer Marketing Awards which take place in London. He also has input into the delegate acquisition side of operations and as such speaks to brands from around the globe as well and the many agencies and platforms within the industry.

He is originally from the hospitality industry and having used content creators 9 years ago to promote a new restaurant he was the manager of in Bristol he has seen how things have drastically changed within the industry. His wife is a content creator and as such sees things from a creator perspective on a frequent basis. You can find Christopher on both LinkedIn and Twitter.

Christopher Henley manages and runs the Influencer Marketing Show & inaugural Influencer Marketing Awards which take place in London. He also has input into the delegate acquisition side of operations and as such speaks to brands from around the globe as well and the many agencies and platforms within the industry.

He is originally from the hospitality industry and having used content creators 9 years ago to promote a new restaurant he was the manager of in Bristol he has seen how things have drastically changed within the industry. His wife is a content creator and as such sees things from a creator perspective on a frequent basis. You can find Christopher on both LinkedIn and Twitter.

Albane Flamant is marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

She always has at least one book in her purse and has lived in 6 different countries over the last 12 years. Today we discuss the recently released State of Global Influencer Marketing report Talkwalker which includes a number of interesting insights. You can reach out to Albane on Twitter (@AlbaneFlamant).

Albane Flamant is marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

She always has at least one book in her purse and has lived in 6 different countries over the last 12 years. Today we discuss the recently released State of Global Influencer Marketing report Talkwalker which includes a number of interesting insights. You can reach out to Albane on Twitter (@AlbaneFlamant).

In this podcast we’re talking about the future of social media and the macro trends on the horizon. And even though you can't predict the future by looking at the past, it's always worth paying a visit.

In 1995, Bill Gates wrote in his book about the future of the personal computer, The Road Ahead, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”

Of course back then he was prophesying his vision to put a PC in every home which may seem silly today given the proliferation of computers but at the time it was a lofty goal.

Fast forward to 2010, when social media was starting to proliferate the world, the vast majority of people (myself included) would never have predicted the global impact it’s had on culture and society. 

With this in mind, this podcast provides five upcoming macro trends to be aware of in the social media space.

Show highlights

1:49 The rise of decentralized social media platforms.

7:06 The rise of alternative social media platforms.

9:19 Privacy by default.

12:16 Podcasting becomes more professional.

15:19 Social media as a battleground.

Resources/people/articles mentioned in the podcast

Jack Dorsey's announcement making Twitter decentralized - twitter.com

Voice, the new decentralized social media platform - voice.com

3Speak, the decentralized video sharing site - 3speak.online

Telegram - telegram.org

OnlyFans - onlyfans.com

How to protect your online privacy and security - stedavies.com

Spotify is buying The Ringer - nytimes.com

Facebook has been reportedly launching its own cryptocurrency for the last couple of years. During this time it has made a series of external hires, created an internal crypto team, registered a crypto company and founder and CEO Mark Zuckerberg has hinted at payments being a priority for the company.

In this podcast we delve into what cryptocurrency is, the types of cryptocurrencies there are and everything we know about the Facebook cryptocurrency. Full disclosure, this is not investment advice.

If you could add five healthy years to your life would you?



How about ten healthy years?



Imagine what you could do in that time.



You could travel the world, see more of your kids and grandkids, pursue hobbies, spend more time in your job or do anything you like, really.



I believe it’s possible.



Obviously, there are a lot of factors at play and there is one we have little control over.



That being lady luck.



We have no control over the cards we are dealt though you can maximise your odds of luck.



An accident can cut short a young and healthy life in seconds. So too can being born with a genetic defect.



Though luck works both ways and being born with some genes can help you live longer too.



If you’re of Ashkenazi Jewish decent you are more likely to live to your hundreds thanks to your genetic makeup.



For everything else, however, you’re in control but it requires implementing good habits and taking action.



The definition of good health isn’t six-pack abs and 8 percent body fat to look good on the beach.



Living a healthy life for as long as possible (longevity) is more about maintaining wellness.



This is the difference between wellness and:



* Bodybuilding: which is about what you look like on the outside.* Sports: which is about how you make your body perform in a competitive environment.



If bodybuilding and sports were key to a long and healthy life then all bodybuilders and sports stars would live the longest, but they don’t.



In fact, a lot of them don’t live long at all because they have pushed their bodies so hard over the years.



Good health is about preserving the natural functions of the body and mind for as long as possible. Everything else is either vanity or performance.



And the kicker is, as you get older you have to work harder to preserve what you have. And the older we get the more difficult it becomes.



Hey ho, that’s life.



But with Lady Luck on your side, put these habits in place and you will add more healthy years to your life.





It starts with your mindset



Your mindset is the operating system to your life.



The key is to control your thoughts, beliefs and how you interpret the world, other people and yourself.



Your mind is a powerful tool and it’s down to you to hone and sharpen it so it works for you not against you.



This means embracing certain fundamental truths about life. Namely, you’re going to die and everyone you’ve ever known is going to die also.



If that’s painful to read then you’re mindset requires work.



If it isn’t, then you’ve probably figured out what the most important things in life are and don’t take the rest of it, the noise, too seriously.



Your mindset is developed by a combination of your upbringing, relationships, experiences, acquired knowledge and wisdom, personality type, your faith (religious, spiritual or otherwise) and your own personal philosophy.