Step Up Your Social

Are you leaving low hanging fruit on the table? Are you missing opportunities to encourage your current customers, fans or audience to start conversations with you online, thus promoting your brand to their own networks in the process.

In this episode, we cover two inter-related topics: the importance of displaying your handles *everywhere* your audience is and the vital role that engagement plays in creating and managing a beneficial social media program.

Never forget — social media is not a tool to speak TO the people. It’s a tool to speak WITH the people. The goal is to have conversations and to build relationships.

If you run ads on Facebook without first building quality audiences, it's like you're standing in the street, throwing expensive flyers in the air, and hoping for the best.

Facebook offers you the opportunity to microtarget based on tons of different factors. In this episode, we talk about the importance of microtargeting, as well as provide an overview of the three different Facebook advertising audience types: custom, lookalike and saved.

"Stories" are the Facebook response to Snapchat — fun, quirky bits of content that disappear after 24 hours.

Instagram Stories alone has over 400 million daily active users — more than twice as many as Snapchat.

In this episode of Step Up Your Social, we cover the what, the when and the how of Stories along with a bunch of tips, tricks and fun things you should try.

Twitter lists are an amazing listening tool, whether or not your brand is active on Twitter.

Do you know the difference between crossposting across your various social media channels and autoposting? You should! One of these is fine — the other is definitely not.

#StepUpYourSocial is a flash podcast series, providing quick, actionable tips to help your master your social media. Get ready to Step Up Your Social!