Step Up Your Social

In this episode I cover a bunch of free digital tools you should be using, but probably aren't. These free tools will help you step up your graphic design, your writing, your video storytelling and a whole lot more.

You can stream all episodes of Step Up Your Social here, or at stepupyoursocial.com.

Are there any free digital tools you use that I didn't cover? I'd love to hear about them. You can email me at [email protected], hit me up on Facebook, Twitter or LinkedIn at Reverbal Communications or tweet at me using the hashtag #stepupyoursocial.

Thanks for listening.

Step Up Your Social as a podcast exists to share quick, actionable tips to help you take your digital marketing to the next level. In this episode, we explore at 7 times the airlines blew it on social media, and talk about what we can learn from their collective mistakes so ensure that their fails become our best practices.

There are three primary reasons you should be blogging to grow your brand: 1) It's great for your SEO (Search Engine Optimization) 2) It positions you as an expert in your field 3) It creates endless bridges between your social media and your website

In this episode of #StepUpYourSocial, we dig into all three of these reasons, as well as how to approach creating content, the difference between timely and evergreen content... and a whole lot more!

Tune in today right here or wherever you listen to podcasts.

A supporter spotlight is an opportunity for you to shine a light on one of your supporters and talk about how great they are. It can be a blog or a Facebook post, a short video on Instagram or whatever else makes sense for your brand. The primary thing is that you are shouting someone important to your brand.

And support spotlights are win-win-win.

In this ep, we'll cover the what, the how and the why. Tune in today.

Instagram Stories just keep getting more popular. Over 500 million people now use them every single day!

And their functionality keeps growing as well.

In this episode of #StepUpYourSocial, we cover ten tips, tricks, hacks and strategies that you should be using to take your Instagram Story game to the next level.

Are there any tricks or hacks you like that we didn't cover? We want to hear them! Hit us up on our website (stepupyoursocial.com), on Instagram (@jlemonsk) or on Twitter, Facebook or LinkedIn (we're Reverbal Communications) or share online them using the hashtag #stepupyoursocial.

In the meantime, keep telling your story!

Don’t you wish you had a magic wand you could use to see what your competitors were doing well, so that you could grow your own business accordingly? Facebook has a free feature, available to all Facebook Brand pages, that might as well be a magic wand. Yet so few brands are taking advantage of this simple, powerful and important feature. So let’s dig into Facebook’s “Pages To Watch.”

Afterward, we’ll cover some other helpful and free tools you should be using to keep tabs on your competitors across the internet.

Warren Buffet is a better writer than you for one simple reason: he knows his audience and he writes directly for them. Are you doing the same?

Don't write your content for "the world," rather write it for an individual. Don't try to make yourself *sound* smart. Try to make your reader *feel* smart.

This episode covers some takeaways from Social Media Marketing World 2019 and pulls from a great presentation given by Ann Handley, the author of Everybody Writes.

Social media can be an overwhelming place, especially when you feel like you don't speak the language. TIL, FWIW, IMHO... it can be hard to even know where to start.

In this episode, we do a deep dive into a bunch of social media acronyms you should know.

Any we missed? Tweet them at us (@ReverbalC) using #StepUpYourSocial. In the meantime, HTH (Hope This Helps!).

There are 5 keywords that, when used in a post on Facebook, automatically limit your post's reach. Facebook has labeled the tactic in question as "Engagement Bait."

While Engagement Bait first started being penalized in the Facebook algorithm over a year ago, Facebook just recently began applying their penalties to video content, as well as to text.

In this episode, we cover the what, the why and the how of Engagement Bait, as well as some tips for avoiding it.

You start a new Facebook brand page. It's only natural to invite everyone you know to like the page. The problem is, you're actually hurting your page's future growth when you invite people who like you — but don't care about your brand — to like your Facebook brand page.

In this episode: • We dive into the Facebook algorithm • Talk about the difference between "good" and "bad" likes • Cover helpful tips to grow your page with the right audience • The importance of using a brand page for your page (as opposed to a personal account) • And a whole lot more