James Cridland and Sam Sethi discuss various topics related to podcasting, including new features from Buzzsprout, the importance of attention in the digital age, and the shift towards video content. The episode also includes an interview with Steve Pratt, author of the book "Earn It: Unconventional Strategies for Brave Marketers." Pratt discusses the importance of creating valuable content to earn attention and provides examples of companies that have successfully done so. The hosts also discuss the challenges and opportunities presented by the increasing use of video in podcasting.

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