Steve Saporito Education

If I were you, Christina, but I'm not if I were you, my expectation would be that at the weekly meeting, you have a weekly meeting that every single one of your team members is coming up with a possible alliance because of the because of the conversations that they've had with people. So the photographers because, um, when they were photographing, she mentioned that we didn't realize this, that they also own not only is he a lawyer, but he owns another business that didn't come up previo...

Huge. Let's see if the parking lot was yeah, I see the parking lot was here and they did not have this entrance. They had to go in here. We were here in the parking lot here. We were the first one to enter. Oh, so in reference to that, you were the first one here. Yeah. Right. But they had to go hundred yards to get to the building, so they. Had to walk past you to get into the entrance. It was real bad. So you were not even part of the show. At the time. We're like, oh, well, when ...

It's choice of product to display. Really important that you choose the right product. You have to send the right message to your clients when they come to your promotional booth or your Expo booth. I like to have so this is Jason's. I just grabbed. What grab? So they're not spectacular photos, but for me, it was really important to have something that wasn't $5,000 or $4,000, particularly sort of near the entrance. So that's why we've got the objection handler here. So the whole po...

So choosing our location. So obviously for a promotional stand like Jason's, we did a tour of the hotel. They sort of had already decided. But when I came, he said, look, you can also do something. Now, you know where that area is of the hotel where the games area was. There's two glass rooms. He said, we can do something in here. So they basically have meetings and stuff, which for me, our avatar isn't in that bar, really. There's that whole gallery in front of the lifts where all those...

Okay? So the next thing is what to look for when you're booking a promotional space. So the first thing is that we need to look for whether this area or this location matches your avatar. And if it doesn't, don't do any more work. It's a no. So a lot of the times we get these phone calls with buyer sales pretty much on advertising space in a magazine or advertising space somewhere. We used to get them for expos as well because we used to do a lot of expos. And then we'd ring us sayi...

Okay, so let's work, let's work through the five reasons for a promotional space. So the first one is to increase access to your avatar. Okay? So we're looking for spaces that are going to give us that access to our and it's always coming back to our avatar. It's so important for you to know what your avatar is, understand your clients. So the big corporations spend a lot of money on market research to research their clients habits, what they love and what they want. And we need to ...

Alright, so the next thing we want to talk, I'm going to talk about is running an expo or a promotional space. A lot of you have been down to the Renaissance to have a look at what Jason and Christie have created for more creatives and that's what I'm referring to. So I'm going to qualify this by saying I honestly believe that expos and promotional space need an entire, um, educational program around it. I feel that because of that space being so close, it's a great opportunity to start ...

So the next part of this is your responsibilities and what are they? So please make sure you're checking what we call gaming legislation, whatever that translates for you to make sure that you're complying. Okay? From what I understand in the USA, it's different in every state permit. So just make sure that you're complying because it's a competition. In Victoria, if it's a competition, you need a permit. It's a dollar or two for this permit. It's ridiculous. I don't even know why t...

So the client of the month timeline. Okay, so the first step is that you must must provide exemplary and exemplary experience where you know that you have absolutely nailed a transformation for your clients. They're spending happily. They're they want to refer you more clients because they absolutely believe in what you've provided them, and they're talking more about how much they value this and how much it was worth them spending this money than feeling resentful about having to spend ...

Who to nominate. You need to select around five. I've had people that have done three. They've tried 710 more. It distracts too much. You need to do around about finding five, five clients. So for those people that are still working towards getting that transformational experience happening for every client, this is something that you want to aspire to get to the point that you can do this promotion. Okay? So I honestly believe that money is a reward for the value we give. And when I've ...