In this episode of Talking Manhattan, Steven Cohen, a top broker at Douglas Elliman with $2.4 billion (yes, with a "B"!) in sales over 25 years, provides an in-depth look at the Manhattan real estate market. He highlights trends such as increased buyer interest despite low inventory and rising interest rates. Steven explains why strategic pricing and staging are crucial in today’s market and shares his approach to helping clients see the potential in unrenovated properties. He also discusses the importance of branding and social media in real estate, emphasizing educational and engaging content. He closes with advice on maintaining consistency in branding, staying authentic, and embracing video marketing. $2.4 Billion.... 'nuff said!

Highlights:

01:00 - Market Overview

02:05 - Interest Rates and Election Cycle Impact

03:20 - Sellers' Mindset

06:15 - Opportunities (spoiler alert: coops and renos!)

08:00 - The Power of Staging

09:15 - Buyer Motivation and Competition

13:10 - Pricing

15:00 - Branding and Social Media Strategies

16:30 - How to Stand Out From the Crowd

19:30 - Advice to New Agents

Steven's team pages:

https://stevencohenteamny.com/

https://thestevencohenteam.elliman.com/

Steven's page at Elliman

https://www.elliman.com/newyorkcity/associate/527-a-df20020419415265514/steven-cohen

Connect with Steven on LinkedIn:

https://www.linkedin.com/in/stevencohenny/

Follow Steven on Instagram:

https://www.instagram.com/stevencohenny/

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