CEO Derin Hildebrandt says, “Assume your worst. When you assume your worst case, then multiply it. What else do I have to do?”

Derin takes a contrarian approach strategy, but it works. In this broad interview, Derin shares how he led ProjectLine Solutions through the pandemic. He also speaks to the shifting landscape of ERP, and how technology gives your business a competitive advantage.

ProjectLine Solutions’ co-founders and CEO, Derin Hildebrandt, leads the vision of the company. Derin is an entrepreneurial leader who is always looking forward. This, along with over 25 years in the IT industry, gives Derin an uncanny ability to understand the needs of customers and how ERP systems will advance their businesses.

Any business of any size can grow a Sticky Brand. In this episode, Sarah Young chats with Jeremy Miller about where Sticky Branding started and its evolution to today.

Jeremy shares the core principles behind Sticky Branding. When your customers know your brand, like it, and trust it, they will choose it first. That’s what it means to have a Sticky Brand, and that’s what we want you to find in our Sticky Branding Podcast.

Jeremy Miller is a Strategy Coach, bestselling author, and the founder of Sticky Branding. He works with organizations from around the world to create branding and growth strategies that slingshot their businesses forward.

Sarah Young is a Strategy Coach and author. She guides Sticky Branding’s clients to create marketing strategies that move the sales needle.

Through the pandemic, Element Fitness’s physical operations were closed 410 days out of 486 days. It could have buried the company, but not only did Element survive, it thrived. Alex Cibiri, CEO of Element Fitness, shares how they navigated the crisis to maintain revenue, avoid layoffs, and achieve a 90% member retention rate with a 9.8 Net Promoter Score. Alex speaks to pivoting, grit, and the spirit it takes to thrive in a crisis.

Alex Cibiri is the Founder & CEO of Element Fitness. Alex is responsible for creating, developing, and executing all aspects of the Element Fitness vision: growing a community-focused functional fitness market in the Greater Toronto Area.

In This Episode

• How Alex Cibiri and the Element Fitness team had to reassess according to new pandemic needs.
• How Element engaged his members to figure out what they would want in a virtual gym and what they would pay money for.
• The strategy to pivot when they knew clients were going to be nervous leaving the house, and how Element came up with unique workouts at home.
• The pandemic created one of the greatest entrepreneurial moments. Alex says, “It was like going back to university.”

Show Links

https://www.element.fit/ https://www.instagram.com/element.mvmt/ https://twitter.com/elementcrossfit https://www.youtube.com/user/elmntTV

On the morning of March 17, 2020 — at the very start of the pandemic — CEO Gillian Stein looked at her COO and said, “We gotta shut this down.” It was not an easy thing to say for a brick-and-mortar retailer. Within 24 hours, Henry’s stores were closed. After a startling 90% drop in revenue, Gillian shares her approach to leadership, navigating the crisis, and how Henry’s is innovating and coming out stronger than ever. Gillian Stein is the CEO of Henry’s, the largest independent camera retailer in Canada. Henry’s is a family-owned business founded in 1909. Gillian has played an integral role in growing the business to over 300 employees with 22 retail stores across the country.

In This Episode

• How Gillian and her team rapidly changed their mindset after Covid-19.
• The foresight to see how their market was changing. The company noticed their clients shifting towards “content creation” — like podcasts, streaming, and video conferencing.
• What Henry’s had to offer to really help their customers tell their stories through technology, and how they changed to the “experience” mindset.
• How Henry’s is innovating. They created a new team that is focused on developing new markets, new ideas, and revenue streams.

Show Links

http://www.henrys.com https://www.facebook.com/HenrysCamera/ https://www.youtube.com/user/HenrysCameras https://twitter.com/henryscamera https://www.instagram.com/henryscamera

Introducing the Sticky Branding Podcast.

Discover best practices, ideas and stories of how small- and mid-sized companies are challenging the giants of their industries to grow remarkable brands.

Branding isn’t about logos, taglines, or websites. Branding is about the bond you form with your customers — a bond where they choose you first. When you customers know your brand, like it, and trust it, they will choose it first. 

Tune in to learn how. Subscribe today!

When your customers know your brand, like it, and trust it — they will choose it first. That’s what it means to have a Sticky Brand. In the Sticky Branding Podcast we unpack how companies grow Sticky Brands. You will learn from CEOs and business owners of mid-market companies. This isn't a theory. These companies are challenging the giants of their industries, innovating, and growing their brands. In our inaugural episode, Jeremy Miller — founder of Sticky Branding and host of Sticky Branding Podcast — sets the stage for what’s to come. Jeremy Miller is a Strategy Coach, bestselling author, and the founder of Sticky Branding. He works with organizations from around the world to create branding and growth strategies that slingshot their businesses forward. In This Episode

• Introducing the Sticky Branding Podcast and what you can expect in the upcoming episodes.
• A first peek from our real, raw interviews with inspiring CEOs and business owners.
• Jeremy describes how his approach to branding and strategy changed with the pandemic.
• A look back at the past year and how the mindset of rise, thrive, and innovate has helped businesses move forward.
• An ask for your input. Help us shape the Sticky Branding Podcast so that it’s highly relevant and useful for you.

Show Links

Website: https://stickybranding.com YouTube: https://www.youtube.com/stickybranding  LinkedIn: https://www.linkedin.com/company/stickybranding  Instagram: https://www.instagram.com/stickybranding/  Twitter: https://twitter.com/stickybranding  Facebook: https://www.facebook.com/StickyBranding