Ep. 330. Get ready for an electrifying episode of Success in Mind where we unravel the magic of emotional selling with America's top marketing guru, James I. Bond. Discover how 'Brain Glue' makes ideas irresistible and learn why catchy phrases like 'Squatty Potty' boost sales. 

Learn More About James I. Bond

http://braingluebook.com/

Episode Links

Brain Glue: https://shorturl.at/0a4si

The New Psycho-Cybernetics: https://shorturl.at/skwjy

Predictably Irrational: https://shorturl.at/Mfeb3

Show Links

30-Day Guest Pass to Aura: https://www.aurahealth.io/teriholland

Work with Teri: www.teriholland.ca/consultation

Connect with me: www.instagram.com/theteriholland

Buy me a coffee to support the show: https://buymeacoffee.com/teriholland

Chapters:

00:00 Introduction to Brain Glue

00:42 Meet James I. Bond

01:25 What is Brain Glue?

02:16 The Power of Emotional Selling

04:03 Examples of Sticky Phrases

06:31 Success Stories with Brain Glue

11:24 The Impact of a Good Title

18:05 The Science Behind Brain Glue

23:24 Applying Brain Glue in Business

33:47 The Power of Trigger Words

36:01 Emotional Selling and Hebb's Law

37:44 The Impact of Humor in Selling

40:28 Creative Branding Examples

45:07 Applying Brain Glue to Your Business

50:46 The Science Behind Brain Glue

56:20 Rapid Fire Questions

01:01:37 Final Thoughts and Farewell