This week, the guys discuss packaging and why it matters. Deciding on the right look of your bottle and label is one of the most nerve-wracking experiences in releasing a product–there are a lot of options, and plenty of opportunities to go wrong. Do the guys make it easier? Not really, but they have fun anyways. Enjoy!

This week, the guys talk about spirit categories! They discuss standards of identity, label approval, Malort, then quickly get distracted by other topics, including moon bourbon, which is not and probably never will be a thing. Enjoy!

This week, the guys talk about Pay to Play in the distilled spirits industry. It should be noted that they are NOT experts on this issue, and if you are a distiller or distillery owner with questions on this topic, get yourself a lawyer. Otherwise, feel free to listen to three industry professionals fumble through this concept and talk about Brad Pitt some more. Enjoy!

This week, the guys talk Mergers & Acquisitions! As the industry grows, so will instances of merging brands to larger spirits groups and sales to conglomerates. We’ve seen it in beer, and the negatives associated with it, but will the same happen in spirits? We discuss this and more on the ep.