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Welcome back to MAPPED OUT! Lauren and Aurrie dive deep into email marketing that actually moves the needle in the middle of the funnel. Joined by email marketing strategist Gabriella Rezex, this episode breaks down why most brands are doing email wrong and how to fix it with three simple pillars: design, data, and deliverability.

Episode Highlights

• [00:01:00] Why your email subscribers are skimming, not studying your content
• [00:09:29] How to think about flows as your 24/7 sales team
• [00:13:26] The four biggest email mistakes brands make (and how to avoid them)
• [00:16:03] Segmentation strategies: engagement, interest, location, and action-based
• [00:17:11] Why you need both sales AND nurture content (not just one)
• [00:18:26] The quarterly flow audit that protects your email success
• [00:20:58] Why your email footer is precious real estate you're probably wasting
• [00:23:17] Essential flows for product-based businesses vs. service-based brands
• [00:29:11] Creative ways to grow your email list (beyond the basic pop-up)
• [00:42:27] Troubleshooting guide: High opens but low clicks, low engagement, and more

What You'll Learn

• Why segmentation from day one yields results faster than generic welcome sequences
• The exact flows every product and service business needs to convert subscribers
• How to use your email footer to build authority and drive additional engagement
• The psychology behind why people actually read emails (hint: it's not what you think)
• Data-driven approaches to A/B testing that actually improve performance
• Creative list-building strategies that go beyond discount pop-ups
• How to balance nurture and sales content without being spammy
• The metrics that matter most (spoiler: it's not open rates)

Meet Your Hosts

Lauren Loreto

• Founder of Brand Good Time
• Expert in content marketing and web design
• Website: brandgoodtime.com
• Instagram: @brandgoodtime

Aurrie Hicks

• Founder of Hopson Rae
• Expert in digital content and brand strategy
• Website: hopsonrae.com
• Instagram: @hopsonrae

Meet The Guest 

Gabriella Rezex

• Email marketing strategist specializing in middle-of-funnel conversion
• LinkedIn: Gabriella Rezex

Resources Mentioned

• Jeff Felten on Threads: @heyjefffelten (original quote about how subscribers really read emails)
• Corrie Meyers newsletter: Featured example of using Loom videos in newsletters (example Loom video)
• Email inspiration sites: milled.com, reallygoodemails.com, emaillove.com
• Platform recommendations: Flodesk, ConvertKit, Klaviyo, and MailChimp
• Superhuman for email management
• Exit-intent and scroll-based pop-up strategies

Connect With Us 

Have questions about email marketing? Our DMs are open! Visit mappedoutpod.com to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.

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