What does it really take to turn marketing into a powerful revenue engine?

In this episode of The Hard Corps Marketing Show, I sat down with Britta Agel, Head of Marketing at Ordio. Britta brings a fresh perspective on how marketing has evolved from a lead-generating silo to a key driver of revenue, and how true success comes when marketing, sales, and customer success work together.

Britta breaks down the myths of pipeline as the ultimate metric and shares why unifying your teams under shared dashboards and goals is the real game-changer. She also dives into the importance of aligning campaigns with customer success, prioritizing lead quality, and building systems that support long-term growth. From tech stack insights to career reflections, this episode is packed with takeaways for any leader looking to build smarter, more aligned go-to-market teams.

In this episode, we cover:

• Why revenue wins when marketing and sales success align
• The danger of ignoring customer success in campaign planning
• Why quality leads and fast follow-up matter more than volume
• How tools like HubSpot can bring your strategy and systems together

If you're ready to reimagine your marketing strategy and create true alignment that drives revenue, this episode is packed with practical insights you won’t want to miss!

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Connect with Britta:

• LinkedIn: https://www.linkedin.com/in/britta-kristin-agel/ 
• Twitter: www.x.com/BrittaKristin 
• Company Website: https://www.ordio.com/   
• Personal Website: https://www.brittakristin.de/  

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/6wgTljUTxI4 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/