Stop Doing Nothing Show

SDN096: Video Marketing For Business with Tamara Thompson

If you've been following the previous episodes and live streams of Stop Doing Nothing, you'll notice that all of the content is getting better because of this brilliant woman, Tamara Thompson, my guest for this week's show. We're going to talk about video marketing for business. Hopefully, this can help enlighten your perspective on the essence of video marketing and the tremendous impact it can create in your business, especially during COVID-19.

Part One of 'Video Marketing for Business'

Tamara Thompson is the CEO of Serious Take Productions, a premium video marketing company. Business owners hire her to visually and emotionally share their stories so they can inspire and establish their authority through media creatively and compellingly in a way that is congruent with their brand.

Her clients are in the personal and professional development industry: primarily speakers, coaches, consultants, and agency owners who have built a business around their expertise. They have a proven track record of helping transform the lives of clients. They have produced reputable results. They want help creating videos that help them sell without feeling overly salesy. Also, they want to be positioned as the go-to authority and trusted experts in their field. Some of them may even want practical training on how to create videos, what to say, and how to use video and media to sell more effectively.

Her mission is to turn everyday people into Influencers. She helps business owners build a scalable company and become more visible consistently online to attract more clients without having to chase people around or be tech-savvy.

"Video marketing is an important part of the business." — Patrick Allmond (08:31-08:33)

Tamara started using a camera at the age of seven. She loves jumping in front of the camera and getting told by her parents, "Tamara, we're trying to record your little brother. Get out of the way!" Growing up, she never even looked at it as a career option. Back then, it was merely deemed a hobby, and she loved making silly videos, just like any other young people out there. She was in the fitness industry for about eight years and discovered that she had more fun filming her friends that were personal trainers. So, that made her decide to go back to film school in her late 20s.

She had a mentor who passed away shortly due to lung cancer after she graduated. Upon discovering how good she was when it comes to directing, seeing the overall vision, managing the storyboard, and storytelling, she was challenged to film a documentary and enter it into film festivals which ended up being sold out in film festivals all across Seattle, Washington, and Palm Springs, California. That opened up more doors for her to receive invitations from people who wanted her to be a speaker for their events. It's an inspirational story about simply directing films up to running her own production company that's focused on branded content so that people could share their message congruently online.

Part Two of "Video Marketing for Business

Most people don't realize how important video marketing is in business. Whatever industry you're in, you always have the opportunity to connect with more people online. It's just a matter of knowing whether you're fully utilizing all the tools and resources you need to be consistently visible out there. But sometimes, generating enticing content can be an overwhelming process.

If you're tired of wondering why other businesses get so much traction online, and you want to start working with a reliable, cohesive team that drives results and return of investment for your business content, it's time for you to consider working with Serious Take Productions and check out their Video Authority Accelerator program.

To give you a few details about what this program covers, you will get world-class support for your content & brand strategy, SEO & marketing research, video, podcast, blog, social media, and distribution & optimization.

"We've created a system for influencers who want to be consistently visible." — Tamara Thompson (11:16-11:26)

Video marketing can help position your authority as an influencer in your industry. Multiple social media platforms are available nowadays for you to post your video content. You never know who's going to give you a golden call because they want to work on their first big project with you.

You can also catch up on the previous episodes where Patrick talked about How to Stay Sane While Sheltering in Place During COVID-19 and Now Is the Time for Business Expansion. Stay tuned for more episodes of Stop Doing Nothing.

How to Connect More with Tamara Thompson

Facebook: https://www.facebook.com/DirectorTamaraT

Linkedin: https://www.linkedin.com/in/tamarathompson-serioustakepro

Twitter: https://twitter.com/SeriousTakePro

Instagram: https://www.instagram.com/directortamarathompson/

Website: https://www.broadcastyourauthority.com

How to Get Involved

Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the StopDoingNothing movement. Action is the great thing that separates the average from the great. Decide today which one you want to be. Business mastery, generating wealth, personal development, and many more. You get to pick your transformation! https://stopdoingnothing.com/

How to Stay Sane While Sheltering in Place During COVID-19

"It's time to get creative." — Patrick Allmond (29:12-29:13)

We're losing our minds right now because we're used to socializing with people. We've been in quarantine longer than we expected but we have the choice to make the most out of it, no matter how bad things get. In this week's show, we must stay optimistic and focus on how you can stay sane while sheltering in place during COVID-19.

Part One of 'How to Stay Sane While Sheltering in Place During COVID-19'

We can walk down the street or drop by at the grocery store to buy our essential stocks, but we can't hang out with each other and are strictly required to stay six feet away from each other. If you normally visit the gym to work out, make it a habit to maintain your regular exercise even at home.

"Keeping a routine can help you stay sane during isolation." — Patrick Allmond (10:54-11:02)

For those of you who are working from home or you're an entrepreneur who's used to going out and having active movements, it's best to maintain your pre-work routines. Keep yourself clean by showering even if you don't have anywhere else to go. And if planning your food and fitness habits help you stay sane, then keep them on your daily schedule. If you're a teacher, you can also start developing an online class to help others.

Part Two of 'How to Stay Sane While Sheltering in Place During COVID-19'

This is also a perfect time to look at your garage. Look at the stuff around your house. It may be a good time for some cleaning since you've got a lot of extra time. You can do it with your family since you're probably spending a lot of time with them at home. It's also an opportunity to learn how to get along with them better. And if you have kids, help them understand that regular learning is important. So, that's where you can step in as a parent or older adult to teach and guide them, whatever needs they may have. If they're smart, now may also be a good time to throw some even harder challenges at home to push their limits.

"Maintaining a routine offers a lot of mental health benefits." — Patrick Allmond (20:25-20:27)

It's time to get creative when it comes to education or business. Don't wait for the pandemic to be over before you get back to your daily routines. Don't forget to stretch and stay hydrated. Hopefully, you found some educational resources that you need during this time. There's a lot of unique things that you can do. If you're interested in marketing, advertising or technology related things, reach out to Patrick through a private message.

About Patrick Allmond

Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the StopDoingNothing movement. Action is the great thing that separates the average from the great. Decide today which one you want to be. Business mastery, generating wealth, personal development, and many more. You get to pick your transformation! https://stopdoingnothing.com/

Now Is The Time For Business Expansion

"NOW is a good time to do some massive data move or shift of the software used in your business." — Patrick Allmond (13:34-13:43)

A lot of people are having a rough time right now during COVID-19, but there are still a lot of opportunities to do some things differently, particularly those things you never had the time to do before. In this week's show, we're going to take a serious look at your business model so you can pivot and expand like never before, as we are transitioning into the new normal.

Part One of 'Now Is The Time For Business Expansion'

If your business is dependent on face to face meetings or interpersonal relationships, what can you do to pivot that immediately? With so many content producers out there, now is a great time to get off your butt and produce content, newsletters, podcasts, and videos.

Content production is one of the things that leads to good advertising. Keep your content simple, record it using a microphone or a camera, and start talking. Get that on your Google calendar, a recurring block for content production every single week. Make a general outline when it comes to your business expertise.

"We'll soon face the NEW NORMAL because things are not going to stay the way they are right now." — Patrick Allmond (21:56-22:01)

Your environment for content production may not be the best, but what you have right now is time to rearrange your stuff. If you need to rearrange your office, now's the time to do so for some inspiration.

When it comes to rearranging your physical office, consider thinking about your data organization online as well. All of us have billing systems online, CRM, SMS, email lists, and various assets of things. Now is the time to make a massive data move from one CRM to another CRM.

Part Two of 'Now Is The Time For Business Expansion'

Consider shopping for some cheap equipment. Find the right place to buy lights, cameras, microphones, and mixers through eBay, Amazon, or Craigslist if you want to have a decent content production studio in your office or your home office. And if you're determined to expand your business empire, consider partnering up with marketing experts through virtual conferences and summits.

"Do something today to expand your business empire." — Patrick Allmond (20:04-20:06)

If you've been following Patrick personally on Facebook, YouTube or iTunes, you're seeing that his content's coming out on a more regular basis now than it has ever been before. If you ever want to do any joint venture or joint training or basically in need of a trainer for your clients or audience, Patrick Allmond is the right fit.

How to Get Involved

Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the StopDoingNothing movement. Action is the great thing that separates the average from the great. Decide today which one you want to be. Business mastery, generating wealth, personal development, and many more. You get to pick your transformation! https://stopdoingnothing.com/

Business Motivation Livestream Q&A with Patrick Allmond

Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the StopDoingNothing movement where he teaches marketing automation, lead generation, and website building. This week, during his Livestream, he answers questions from his viewer, Chloe, who's struggling to build money right now due to the COVID-19 pandemic.

Chloe: "I honestly don't really know what to do. It feels terrible trying to sell websites when people are struggling so much. I was thinking of low price/scalable offers like courses or Patreon. I'm super interested in any advice you have."

Patrick: "Let's go through this one by one. Some people are struggling to put food on the table, keep the lights on, and keep the water flowing. You don't know what to do when it comes to selling to them or not. I would like to remind you that you have a responsibility not only to yourself but responsibility for your talents to help other people escalate. Your market is not the person who's teetering on edge and gripping every dollar. That person needs to save their money and needs to come nowhere near a web designer. Your target market is someone who maybe has some disposable money or a nine to five job. And they've always thought about starting a side hustle or dip their toe in it. And this is the time to push them over the edge to help them become more independent. You have to remember who your target market is and talk to them specifically. It's definitely a mindset thing. As a business owner, you must have a different mindset since you bring a lot of value to the market. Believe that the amount you're charging is making someone's life better. Start qualifying people out who are ready to act."

We have a responsibility to get our value out to the world to help everyone recover. As entrepreneurs, we need to take that responsibility seriously.

Next Steps

Action is the great thing that separates the average from the great. Decide today which one you want to be. Business mastery, generating wealth, personal development, and many more. You get to pick your transformation! https://stopdoingnothing.com/

Stop Comparing and Start Living Now With Patrick Allmond

"Stop comparing and start living." — Patrick Allmond (07:13-07:17)

Have you ever looked at someone's success and secretly created your assumptions that they don't deserve everything they have? Or perhaps, there was a time that you felt the same way for yourself? Sometimes, we trick ourselves with the word "deserve." We think that we deserve certain things based on some completely irrational criteria. In this week's show, you'll adopt a different belief system that will shift your mindset in the right way.

Part One of 'Stop Doing Nothing'

Save yourself several decades of grief by not comparing your path to other people's journeys and possessions. No one in this world is living the exact same life. They may have started from the same place, but not the exact same results. It just doesn't happen that way. There are so many factors that go into success and where you go.

"Take a serious look at your network." — Patrick Allmond (18:45-18:47)

We love to hate rich people who make a lot of money because we don't think they deserve it, but we should not hate those people. We shouldn't say that their wealth should be divided up equally against everybody else. The reality is that you get what you work for. You need to change the actions you take every day and put those more in terms of creating opportunities for yourself.

Part Two of 'Stop Doing Nothing'

It's an unhealthy habit to obsess over people who have things that you can't afford. Whether they are higher than you or lower than you, you will either become bitter or jealous. Start visualizing your goals and keep a good network. More opportunities will spring up when you're around people that have what you have and are willing to help you get it.

"You are here in this world to get what you work for." — Patrick Allmond (21:00-21:02)

Take a serious look at your network, not your online network. Don't count your Facebook friends as your network, especially those of you that have over about two or three hundred connections on Facebook. These people are not your friends in any way, shape, or form. Those are not the people you should be primarily associating with.

What you should be doing is finding people in the real world and taking your relationships offline. You're not here in this world to get what you deserve or wait for what luck drops in your lap. You are here in this world to get what you work for.

About Patrick Allmond

Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the StopDoingNothing movement. Action is the great thing that separates the average from the great. Decide today which one you want to be. Business mastery, generating wealth, personal development, and many more. You get to pick your transformation! https://stopdoingnothing.com/

SDN091: Stop Hiding Motivations

Do you mind spending five minutes of your time reading something that could change your life or your business forever? If you're ready to step forward and figure out what it's about, then keep reading. This quarantine period is a perfect opportunity for you to start thinking about how you're doing things. In this week's episode, Patrick Allmond shares his insights about hiding motivations.

Part One of 'Stop Hiding Motivations'

When we engage with each other on a personal level or a business level, we often like to put on a perfect face. We love showing off things like the best makeup, the best clothes, and putting our best face forward as we're talking about something. We often forget to talk about real things and focus on what's happening behind the scenes.

"Transparency builds authentic connection." — Patrick Allmond (06:11-06:19)

Sometimes, people don't see exactly what you want out of a personal or business relationship. Whenever you engage or come across someone trying to sell something, it's usually hard to trust that person right out of the gate because you don't know what their ulterior motives are. The longer you're in business, and the longer you live through life, you can spot the difference between transparent people and those who are just pretending. And you probably met a lot of them in the past, even up to the present time. So, here's a helpful tip for you. When you go into a business conversation, be yourself before the conversation, during the conversation, and after the conversation.

Part Two of 'Stop Hiding Motivations'

Some people in the public speaking industry act differently when they're not on camera. This is also true for people who are doing business presentations. Money isn't always our motivation for doing things. Sometimes we do something purely to make a better living and provide a better life for those around you. If you can be more transparent in your presentations, then it's going to make the other person connect better with you. If you share similar motivations with someone you're trying to sell something to, your selling job is going to be a lot easier. Generally, whether you're talking about something that may not be someone's cup of tea, you must be transparent at all times.

"It's time to unleash the real you." — Patrick Allmond (07:56-08:01)

Again, make sure that when you're going into sales conversations or you're going to be on stage talking or even if you're going to be out meeting somebody, make sure you're more transparent in your conversations. Make sure you're more upfront with what your motivations are. Because when you do that, things get easier. We tend to make so many things hard both in our personal and professional relationships because we are so busy pretending. We are so busy hiding our true self or so busy hiding our real wants, needs, and desires.

About Patrick Allmond

Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the StopDoingNothing movement. Action is the great thing that separates the average from the great. Decide today which one you want to be. Business mastery, generating wealth, personal development, and many more. You get to pick your transformation! https://stopdoingnothing.com/

Do you mind spending five minutes of your time reading something that could change your life or your business forever? If you're ready to step forward and figure out what it's about, then keep reading. This quarantine period is a perfect opportunity for you to start thinking about how you're doing things. In this week's episode, Patrick Allmond shares his insights about hiding motivations.

SDN090: Business Non-Resolutions In 2020

For every business leader out there, it takes screwing up a lot of times before confidently accelerating and figuring out what tactics work for you. This week's episode will allow you to come up with long-term vision plans for your business.

Part One of '2020 Business Non-resolutions'

One of the best ways you can sell is for people to know that you exist. Maximizing visibility has always been a big challenge in business. We're challenged by things like technology, location, and competition around us. Make sure your message gets spread out there through different mediums like YouTube, podcasts, and social media channels.

"Charge what you're worth." — Patrick Allmond (16:43-16:47)

Be okay with more self-promotion. If you're sharing something that may not be other people's cup of tea, you've got nothing to worry about as long your goal is to make a positive impact. Also, you must build a better funnel so you can find the best customers. And that makes your self-promotion even more worthwhile.

Part Two of '2020 Business Non-resolutions'

When it comes to finding the best clients out there, some people will tell you what you're offering is ridiculous for the price that you're offering. You must filter out those people by either sending them to an automated offering or let them know that it requires high investment to work with you.

"Keep developing new products and services." — Patrick Allmond (23:22-23:40)

Lastly, create more products, more mid-level and high-level coaching and consulting offers to help make your life better and make your business easier. If you're not a fan of New Year's resolutions, take the time to revisit your business strategies to have a year better than the previous ones.

About Patrick Allmond

Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the StopDoingNothing movement. Action is the great thing that separates the average from the great. Decide today which one you want to be. Business mastery, generating wealth, personal development, and many more. You get to pick your transformation! https://stopdoingnothing.com/

What Does 'Stop Doing Nothing' Mean? Action is the thing that separates the average from the great. You get to decide today which one you want to be. Get ready to have your mind blown.

In this week's episode, you'll learn more about:

• What Does Stop Doing Nothing (SDN) Mean
• Why SDN is important

Part One of 'What Does SDN Mean?'

Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the Stop Doing Nothing movement. Stop Doing Nothing (SDN) is a coaching company that helps people through a quick eight-week program, basically getting them from zero to 90 miles an hour in their business.

"Learn and execute." — Patrick Allmond (20:58-21:01)

If you're stuck on something, think about the problem for a bit, but don't let your big ideas get stuck in the middle of the fear zone. Don't wait around, stop overthinking, and do something about it. SDN offers a lot of motivational talks that will push you outside of your comfort zone and be okay with not knowing everything as long as you're continuously learning something new.

Part Two of 'What Does SDN Mean?'

There are many things that business schools won't teach you. Patrick is a great coach who can shave decades off of your work to achieve your dreams. Through the SDN movement, he provides a coaching plan that is designed and delivered based on your unique needs and goals. Then each session will be personally delivered using his multiple decades of extensive business experience so you can innovate and grow faster.

"Let go of your excuses and just do it!" — Patrick Allmond (22:15-22:19)

By following SDN, you'll learn many things related to attitude adjustment, business mastery, generating wealth, leadership lessons, performance, productivity, personal development, self-confidence, staying healthy, and many more. If you want to keep learning and growing, be sure you're following his latest videos and blogs guaranteed to make you smarter.

About Patrick Allmond

Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the StopDoingNothing movement. Action is the great thing that separates the average from the great. Decide today which one you want to be. Business mastery, generating wealth, personal development, and many more. You get to pick your transformation! https://stopdoingnothing.com/

Badass Gifts for The Entrepreneur

"Help entrepreneurs do better marketing and expand their audience." — Patrick Allmond (01:48-01:52)

Do you have someone within your family and friends circle who runs their own business? If your answer is YES, perhaps there were many instances in the past wherein you got stuck picking the best gift idea for them. Why not purchase something that helps them in their business?

In this week's episode, you'll learn about:

• Badass Gifts for The Entrepreneur

Part One of 'Badass Gifts for The Entrepreneur'

In case you have no idea what those things are, this perfect reference for gift ideas are geared towards helping your entrepreneur family or friends do better marketing, expand their audience, and learn more about themselves.

"Anything you can share to make someone's life better is worth it." — Patrick Allmond

First, get a good quality camera. Help them create better videos by purchasing good quality cameras like Sony or Panasonic HD, which you can match up with a ring light to help balance everything, microphone and a tripod stand.

Part Two of 'Badass Gifts for The Entrepreneur'

Since most people use camera phones nowadays, you may buy them a high-quality device like an iPhone with the most memory and the one with the highest quality lenses. It's expensive, but it produces excellent video as long as you are a good storyteller.

"It's time to approach 2020 with great business ideas!" — Patrick Allmond (26:59-27"05)

Another idea is to look at some conferences next year that they have talked about going to and buy them a ticket. If you have an entrepreneur who might be a little bit more of an introvert, which a lot of them are not, going to a smaller conference might be a better bet. You might also consider ones that are related to personal development vs. marketing-related ones. Lastly, buy a good book for them or good quality apparel.

About Patrick Allmond

Patrick Allmond is a multi-decade entrepreneur, veteran, pilot, and ABC/CBS/NBC/FOX Contributor. He is also the founder of Focus Digital Marketing Agency and the StopDoingNothing movement. Action is the great thing that separates the average from the great. Decide today which one you want to be. Business mastery, generating wealth, personal development, and many more. You get to pick your transformation! https://stopdoingnothing.com/