Are you considering expanding to Germany? The answer should be yes.

As a brand or retailer, deciding where to grow is critical. California is the ultimate proving ground—fiercely competitive and filled with industry leaders. If you want to be a national player, is this where you make your mark?

But what about Germany? A high-potential market, still in its early stages, with adult-use legalization on the horizon. The demand for U.S. brands is clear, but how will regulations unfold, and what hurdles lie ahead?

This week, we sit down with Jamie Pearson to break it all down:

• Which companies should be thinking about Germany now
• Opportunities, risks, and how Germany compares to the U.S.
• How to get started and navigate regulations
• The sleeper market no one is talking about

Key Topics Discussed:

⏱ [00:00 - 03:00] Introduction & Jamie Pearson’s Background

• Jamie’s journey into cannabis
• Why cannabis is harder than any other industry

⏱ [03:01 - 10:30] The Challenges of Running a Cannabis Business

• The legal vs. illegal market dilemma
• Why cannabis operators face unique financial struggles

⏱ [10:31 - 18:45] Raising Money in Cannabis: A Losing Battle?

• How funding works without traditional banking
• The risk investors take in the cannabis space

⏱ [18:46 - 25:30] Cannabis Brand Loyalty & Why It’s Different

• What makes a cannabis brand succeed
• The fine line between success & failure in branding

⏱ [25:31 - 32:15] Why the Next 5 Years Will Decide Everything

• The future of cannabis legalization & federal reform
• Who will survive, and who won’t in this industry

⏱ [32:16 - 38:50] Final Thoughts & Advice for Cannabis Operators

• What Jamie wishes more people knew about cannabis
• The one thing every entrepreneur in this space needs to prepare for

Guest Links:

• https://thetalmangroup.com/talman-house/
• https://internationalcbc.com/
• https://www.linkedin.com/in/jamielpearsonnhg/
• https://www.instagram.com/jboogie.22/
• https://x.com/jboogie5000
• https://www.linkedin.com/company/newholland-group/

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

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