Are you throwing money into a burning fire pit? In this episode of the Unstoppable Real Estate Agents Podcast, we expose a costly problem that many real estate agents face; buying cold leads without a follow-up system in place. Discover how to stop paying for leads you aren't calling, drive a massive return on investment from your database, and use relationship-based strategies to re-engage past clients this summer.

Key Takeaways

• The CRM Leak: Buying leads without a dedicated follow-up system is like buying a Ferrari without an engine. It looks nice, but it won't take you anywhere.
• Go Warm Before Cold: Your past clients already trust you. Nurturing these existing relationships is far more valuable than constantly chasing cold leads.
• Be Authentically You: Show your true personality over the phone and on social media because people want to do business with agents they can relate to.

Action Plan: This Week's Homework

• Audit Your Database: Look closely at your leads. Calculate your exact net ROI by evaluating your cost per lead, conversion rate, and total spend. If the math doesn't work, cancel the program.
• The Five Calls Challenge: Call five past clients or warm database contacts this week. Keep real estate off the table unless they bring it up first.
• Do a Social Media Pre-Check: Look at their social accounts before calling to find organic conversation starters like recent vacations or family milestones.
• Put AI to Work: Use your AI assistant to draft a customized follow-up system with text templates, email sequences, and phone scripts tailored to your personal style.

Resources & Links:

Real Estate OS Accelerator (REOSA): https://www.kimhughes.com/real-estate-os-accelerator/

Read the Blog:  https://www.kimhughes.com/stop-paying-for-leads-you-will-never-call/

Watch the Video: https://youtu.be/RezHPm-Xv-c

Additional Resources:

📩 FREE RESOURCE: Download my Complete Checklist – 72 To-Do’s to Dominate Success in Real Estate to supercharge your strategy! https://www.kimhughes.com/72-to-dos/

Visit my website for FREE Templates: https://www.kimhughes.com/resources/free-downloads/

Power Strategy Call – Best 30 minutes you will ever spend discussing the struggles in your business as we create solutions that will set you up for unbelievable success! Go to http://www.TalkwithKimHughes.com

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