There is a room in your city that is almost always empty. Bad lighting, folding chairs, six o’clock on a Tuesday. It is the planning and zoning meeting, and it is where the decisions about your market actually get made, months before anybody posts about it in a Facebook group.
In this episode of the Unstoppable Real Estate Agents Podcast, we tell you about an agent who sat in that room for eight months thinking she was wasting her time, and what happened in month nine that turned into two referrals from a single past client.
Then, we give you the six-step system for turning one boring Tuesday evening into your newsletter, your buyer conversation, your listing presentation, and a real reason to call the past client you have not spoken to in eight months.
Most agents will not do this. That is exactly why it works.
What You Will Learn
▪ The difference between community involvement and community knowledge, and why one of them is a marketing activity wearing a costume
▪ Why planning and zoning is the meeting to start with, and why you should not try to attend all three
▪ The four words to look for on any public agenda: rezone, variance, plat, development
▪ The three questions to ask yourself while you are sitting in the meeting, and why the third one is the whole thing
▪ How one evening a month feeds four systems you already have and are probably not using consistently
Resources & Links:
Real Estate Systems Snapshot: https://www.kimhughes.com/real-estate-systems-snapshot/
Read the Blog: https://www.kimhughes.com/the-empty-room-that-runs-your-market/
Watch the Video: https://youtu.be/oshca3wHD1M
Additional Resources:
📩 FREE RESOURCE: Download my Complete Checklist – 72 To-Do’s to Dominate Success in Real Estate to supercharge your strategy! https://www.kimhughes.com/72-to-dos/
Visit my website for FREE Templates: https://www.kimhughes.com/resources/free-downloads/
Power Strategy Call – Best 30 minutes you will ever spend discussing the struggles in your business as we create solutions that will set you up for unbelievable success! Go to http://www.TalkwithKimHughes.com
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