Discover practical strategies with Louise McDonnell to transform social media efforts into client-generating activities. Shift from feeling overwhelmed and inauthentic to using social media effectively. With expert insights, structure your approach and see real results from your online presence.

Louise McDonnell is an award-winning social media strategist and coach, a four-time best-selling author, and the founder of SellOnSocial.Media and host of the Social Media Takeaway.

In this episode, Melinda and Louise talk about:

• Strategies to turn social media into a client magnet
• Unrealistic expectations and common mistakes on social media
• Differentiating oneself from influencers and content creators
• The importance of clear messaging and understanding the ideal customer
• Creating an effective lead magnet
• Building authentic connections on social media
• How to handle negative comments and feedback
• The role of paid ads versus organic growth
• Planning and optimizing social media content
• Actionable tips to build confidence and authenticity

“At the end of the day, if LinkedIn or Facebook or TikTok disappeared in the morning, we’d all just move to the next thing.” — Louise McDonnell

Guest Bio:

Louise McDonnell is an award-winning social media strategist and coach, a four-time best-selling author, and the founder of SellOnSocial.Media Digital Marketing Agency & Academy. With her innovative and creative approach, Louise helps businesses turn their social media time into sales.

Resources or websites mentioned in this episode:

Mirasee
Coaches Console
Melinda’s books: The Confident Coach and The Professional Coach
Louise’s Website: SellonSocial.Media
Louise’s Podcast: The Social Media Takeaway

Credits:

Host: Melinda Cohan
Producer and Editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:

Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Stop Posting, Start Converting (Louise McDonnell) coming soon.