Stop “Should’ing” Yourself with Amanda McKinney

Where are you “should’ing” on yourself when it comes to marketing?  With marketing, you have so many different options, and every marketing expert has their own opinion or proven formula for what works.  But how do you know what marketing strategy is right for you and when you just need to let something go?  I am seeking to answer those questions with my guest, Amanda McKinney.  She is a recognized thought leader and a coach on accidental entrepreneurship, author of “Why Not You?” An accidental entrepreneur's guide to success and the host of the “Unapologetic Entrepreneur” podcast.  As a coach, she can help any accidental entrepreneur navigate self doubt so that they can take action and uncover their confidence. Through utilizing her “You Promise” framework, she shared with us how she approaches doing less but better marketing, reveals one of her biggest marketing flops, and how she pivoted fast to recover.  Plus, you'll want to listen all the way to the end because Amanda has two questions that you can ask yourself about your business regularly that will help you make marketing suck less. Enjoy my conversation with Amanda. In this episode you will hear: How people over complicating marketing by “should’ing” themselves. When to recognize you need to hit the pause button because you’re “should’ing” Amanda’s best practices to doing less but better with her marketing The importance of looking at your marketing data Amanda’s greatest marketing flop and what is doing to make marketing suck less