Welcome to another episode of Stories Matter! On today's show, Shelli Jost Brady interviews her co-host Gayle Turner, Executive Producer at The Storytellers Channel.

In this episode, Gayle shares his personal journey and the incredible transformation he has experienced as a leader. The conversation takes an interesting turn as they reminisce about a popular television show from their childhood and discuss the significance of storytelling in impacting behavior and leaving a lasting legacy.

Gayle also discusses the challenges he faced during the COVID-19 pandemic and how he and his team adapted their approach to help senior leaders become more effective in their roles.

Don't miss this inspiring and informative episode filled with valuable insights on the power of story in transforming lives. Welcome to S14 E24: Gayle Turner - A Leader's Journey Part 4. Let's dive in!

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

Stories Matter, Storytellers Channel, leaders, Story, transform lives, Gayle Turner, Shelli Jost Brady, Alchemy Consulting, power of story, impact behavior, sustainable change, inspiring commitment, leaving a legacy, leadership, crafting intentional stories, COVID, theater, audience, storytelling, fear of impending humiliation, public humiliation, memories, change, career, strategic planning, culture, values, neuroscience, imprinting behavior, integrity, intentional storytelling, context, bridge, growth, senior management, sessions, podcasts, newsletter.

 "We believe people matter more than money."

[Why This Is Important] - The main objective of this episode is to become a person worth listening to so you can effectively engage with others, especially in challenging situations. As highlighted in the story shared, the importance is to shift the focus from entitlement to mutual respect and understanding when interacting with others.

[What you need to know] - In this episode, the hosts and guest discuss the significance of self-awareness and empathy in relationships, especially in situations where service and entitlement interplay. The conversation delves into the complexities of societal values and how they impact human interactions.

[What you need to do] - All Action Steps: Reflect on your own behaviors and attitudes towards service, entitlement, and empathy. Consider how you can elevate the way you show up in your interactions with others. Challenge your mindset and strive to engage with a sense of genuine respect and understanding.

[TAKE ACTION] - Do this now: Take a moment to introspect and identify areas in your life where you can practice more self-awareness and empathy, particularly in your interactions with service providers or in situations where entitlement may be a factor. Endeavor to prioritize mutual respect and understanding in your relationships with others.

Bios

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn more. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Ajax Greene is a polymath who has synergized being a world-class athlete, a successful business leader with a 40-year meditation practice into a focused mission to bring coherence to the global economy one person and one organization at a time. He believes brain coherence is the foundation that human and business success is built on.

Check out Coherence Collaborative https://coherencecollaborative.com/ or his LinkedIn profile to learn more. https://www.linkedin.com/in/ajaxgreene/

Keywords

Gayle Turner, The Storytellers Channel, Shelli Jost Brady, Alchemy Consulting, Ajax Greene, Coherence Collaborative, service, annoyance, self compassion, self awareness, new economy, coherence, relationships, low self esteem, privilege, entitlement, ownership, social contract, courtesy, compassion, money, values, compassion, business, vendors, payroll, finance,

transparency, compassion, care, externalities, small organizations, big corporations, interconnectedness, constituents, people matter, money

"Can I have a salad with feta on the side?" Sounds familiar, right? But what happens when your order is wrong, and the service is poor?

[Why This Is Important] The main message is to become a person worth listening to so you can handle tricky situations with grace and empathy. When faced with disappointing service, it's crucial to understand the values of the organization, the employee's situation, and our own role in the interaction.

[What you need to know] In this episode, we discussed the impact of poor service and the values of an organization on our experiences. We touched on the dynamics of frontline service jobs, the responsibility of consumers, and the distinction between individual behavior and systemic issues.

[What you need to do]

1. Reflect on your own expectations and behaviors when facing poor service.
2. Consider the values and systems in place within the organization that may affect employee behavior.
3. Practice empathy and kindness towards service staff, recognizing the challenges they may be facing.
4. Assess your role and responsibility as a consumer in problematic situations.

[TAKE ACTION] The next time you encounter disappointing service, take a moment to understand the situation from the employee's perspective and respond with empathy and kindness.

Bios

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn more. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Ajax Greene is a polymath who has synergized being a world-class athlete, a successful business leader with a 40-year meditation practice into a focused mission to bring coherence to the global economy one person and one organization at a time. He believes brain coherence is the foundation that human and business success is built on.

Check out Coherence Collaborative https://coherencecollaborative.com/ or his LinkedIn profile to learn more. https://www.linkedin.com/in/ajaxgreene/

Keywords

Gayle Turner, The Storytellers Channel, Shelli Jost Brady, Alchemy Consulting, Ajax Greene, Coherence Collaborative, restaurant service, poor service, customer experience, values, organization, employee behavior, brand values, patron responsibility, food industry, empathy, compensation, accountability, engagement, human compassion, systemic issues, feedback, consumer behavior, customer expectations, relationship, society, kindness, organizational values, organizational compassion, choice, dividends, compassion, organization values, customer values

"Well, if that's the work you do, and if they're all doing it, it's not like you can go from one and the other is gonna be that much different. They all do it." - Ajax Greene

[Why This Is Important] - Objective: The main message is to understand how business values manifest in behavior and how it affects decision-making for employees, customers, and suppliers. Become a person worth listening to so you can make informed decisions about the brands you support.

[What you need to know]: In this episode, the focus is on the 5 constituencies of a brand: employees, customers, suppliers, communities, and the finance community. The discussion delves into the behavior of large corporations regarding prioritizing money over people, dysfunctional business practices, and the importance of company transparency.

[What you need to do]: Listen to the stories and insights shared in the podcast to gain a deeper understanding of how business values impact various stakeholders in the business ecosystem. Evaluate your support for brands based on their treatment of employees, vendors, and communities, and consider the impact of those values on your decisions as a consumer or employee.

[TAKE ACTION] Do this now: Reflect on your experiences and interactions with businesses and consider the values they demonstrate in their behavior toward employees, customers, and suppliers. Evaluate the transparency of the brands you support and consider the impact of their values on your decisions as a consumer or employee.

Bios

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn more. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Ajax Greene is a polymath who has synergized being a world-class athlete, a successful business leader with a 40-year meditation practice into a focused mission to bring coherence to the global economy one person and one organization at a time. He believes brain coherence is the foundation that human and business success is built on.

Check out Coherence Collaborative https://coherencecollaborative.com/ or his LinkedIn profile to learn more. https://www.linkedin.com/in/ajaxgreene/

Keywords

Gayle Turner, The Storytellers Channel, Shelli Jost Brady, Alchemy Consulting, Ajax Greene, Coherence Collaborative, brand, employees, customers, suppliers, communities, finance community, investors, stockholders, Wall Street, large corporations, multi stakeholder model, pharmaceutical industry, accounts payable, business practices, advertising agencies, subcontractors, cash flow, values, consumer attitudes, transparency, competitive advantage, company culture, behavior, business decisions, business ethics, business values, business transparency, employee treatment, vendor treatment, business competition, business relationships

"Money rules all, and I wasn't profitable, so therefore, was irrelevant to them." - Ajax Greene

The conversation delves into the impact of organizational values on customer experiences, particularly in large corporations like Microsoft.

[Why This Is Important]

The main message of this episode is to understand the significance of aligning organizational values with customer experiences. Becoming a person worth listening to involves considering the impact of values on customer interactions.

[What you need to know]

Listeners should know that large corporations often prioritize cost over customer experiences, resulting in potential dissatisfaction and disengagement.

[What you need to do]

1. Evaluate your organization's values and assess their impact on customer interactions.
2. Consider the values of the companies you support and whether they align with your personal values and expectations.

[TAKE ACTION] Do this now

Reflect on the values of the organizations you engage with and consider how they may influence your decision to continue supporting them.

This episode of Stories Matter sheds light on the importance of aligning organizational values with customer engagement, urging listeners to evaluate the values they support in the businesses they engage with.

Bios

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn more. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Ajax Greene is a polymath who has synergized being a world-class athlete, a successful business leader with a 40-year meditation practice into a focused mission to bring coherence to the global economy one person and one organization at a time. He believes brain coherence is the foundation that human and business success is built on.

Check out Coherence Collaborative https://coherencecollaborative.com/ or his LinkedIn profile to learn more. https://www.linkedin.com/in/ajaxgreene/

Keywords

Stories Matter, leaders, transform lives, power of stories, drive meaningful change, Gayle Turner, Storytellers Channel, transformative power of story, Shelli Jost Brady, Alchemy Consulting, turning vision into reality, aligning organizational values, Ajax Greene, Coherence Collaborative, fostering coherence, values, employee retention, engagement, brand constituencies, employees, customers, suppliers, community, financers, investors, large corporations, Netflix, Microsoft, Wall Street, technology problem, customer service, division of labor, customer experience, core values, organization values, organizational alignment, business values, leadership transformation, storytelling, intentional storytelling, value alignment.

"there is only one "us" today, and that is those of us living on this planet." — Gayle Turner

[Why This Is Important] - The main message is to become a person worth listening to so you can understand the power of stories and how they impact our lives.

[What you need to know.] - In this episode, Shelli and Gayle discuss the concept of finite and infinite games in the context of business leadership, emphasizing the importance of intention in aligning with one's mission, vision, and values, as well as the impact stories have on our perceptions and decision-making.

[What you need to do.] - Reflect on the stories you live and lead by, and consider how aligning with a mission and values can shape your business strategies. Pay attention to the stories that drive your decisions and examine whether they support a finite or infinite game mindset in your leadership.

[TAKE ACTION] Do this now - Evaluate your business practices in the context of finite and infinite games, and consider how your actions and decisions align with the values and mission of your organization.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

If you'd like to explore how clarifying your organization's stories and sharing the stories that exemplify those values can improve performance click here and schedule a time to talk with Gayle or Shelli.

Keywords

Gayle Turner, Shelli Jost Brady, Infinite games, business leaders, conscious capitalism, intentional actions, mission and vision, organization values, storytelling, life lessons, regenerative economics, resource efficiency, closed loop, sustainability, extraction, regeneration, finite games, customer-centric, community impact, financial investors, short-term return on investment, modern monetary theory, social responsibility, employment stability, business operations, community commitment, CEOs, Simon Sinek, leadership, business ethics, corporate sustainability, responsible business practices

"We are interconnected. We are one. And while this may sound like the Dalai Lama ordering a hot dog and saying I'd like to be one with everything, We have got to find a way to accept responsibility for where we can make the difference to begin to turn not this ship of state, but this ship of business around so that we are becoming a part of the solution."

[Why This Is Important] - It's crucial to recognize the interconnectedness of social and environmental issues and the impact they have on business and leadership. The main message is to become a person worth listening to so you can make a positive change in these areas.

[What you need to know.] - The episode explores the deep-rooted social and environmental crises, focusing on challenges such as social inequality, housing, environmental equity, food deserts, and health implications. The discussion stresses the importance of recognizing the interconnectedness of these issues and the imperative to take responsibility.

[What you need to do.] - Take a step back and critically evaluate how your business practices are contributing to the existing problems. Embrace whole systems thinking and ecological integrity. Recognize the political and communal implications of business operations and prioritize economic democracy. Additionally, invest in resilience, consider circular economies, and foster innovation and collaboration.

[TAKE ACTION] Do this now - Reflect on your business practices and their impact on society and the environment. Seek opportunities to align your business with regenerative economics and consider the implications of your choices on a broader scale.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

If you'd like to explore how clarifying your organization's stories and sharing the stories that exemplify those values can improve performance click here and schedule a time to talk with Gayle or Shelli.

Keywords

Gayle Turner, Shelli Jost Brady, poly crisis, environmental, social inequality, housing, redlining, affordability, food desert, nutritious food, living communities, work environments, air pollution, over-sterilizing, health crisis, safety, violence, supply chain, regenerative economics, whole systems thinking, ecological integrity, social well-being, economic democracy, resilience, circular economies, closed loops, localism, regionalism, cultural considerations, ethical considerations, innovation, collaboration

“We have wounded this earth. We have wounded this fragile island home of ours, and we have got to accept the responsibility to fix it.” - Gayle Turner

[Why This Is Important] - The main message of this episode is to become a person worth listening to so you can effectively lead your organization through ecological crises. The story emphasizes the need for business leaders to embrace new stories that inspire positive change in the face of environmental challenges.

[What you need to know.] - Business leaders need to understand the interconnectedness of their actions with ecological crises, such as the impact of land use, resources, waste management, and plastic crisis on the environment. The episode also sheds light on the social and economic implications of ecological crises, such as diseases and natural disasters.

[What you need to do.] - Business leaders are encouraged to assess their organization's practices, such as land use, resource management, and waste disposal, and seek new solutions to minimize their ecological footprint. They also need to consider the social and economic implications of ecological crises on their community and workforce.

[TAKE ACTION] - Take immediate action to evaluate your organization's environmental impact and explore sustainable alternatives to address ecological challenges.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

If you'd like to explore how clarifying your organization's stories and sharing the stories that exemplify those values can improve performance click here and schedule a time to talk with Gayle or Shelli.

Keywords

Gayle Turner, Shelli Jost Brady, story, values, community, mental operating system, societal, cultural, business, systems, leadership, environment, planet, carbon, species collapse, water, pesticides, great pause, pandemic, distractions, consumer, land use, fertilizers, nitrogen, rare earth minerals, waste management, plastic crisis, incremental changes, water crisis, saltwater, sea levels, atmosphere, diseases, microbes

"Business as usual has become an existential threat to mankind's ability to live on this planet." This statement encapsulates the urgency of the situation and the need for transformative action.

[Why This Is Important] - This episode delves into the pressing need for leaders to embrace regenerative economics and transform their approach to business and leadership. It emphasizes the imperative for leaders to tell stories that energize, engage, and provide hope for a sustainable future.

[What you need to know.] - Listeners will gain insights into the shift from conservation to preservation and sustainability to a regenerative system. The episode also emphasizes the need for leaders to invest in finding and crafting new stories that inspire positive change.

[What you need to do.] - Leaders are urged to commit to being transparent, compassionate, and dedicated to finding new ways forward. They are called to look out their window, acknowledge the reality of the current situation, and take steps to shape a future that resonates with the principles of regenerative economics.

[TAKE ACTION] Do this now - Identify the stories that can inspire transformation and embody the values of the organization. Craft and share stories that provide hope, stability, and a sense of engagement within your organization and community.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

If you'd like to explore how clarifying your organization's stories and sharing the stories that exemplify those values can improve performance click here and schedule a time to talk with Gayle or Shelli.

Keywords

Gayle Turner, Shelli Jost Brady, stories matter, leaders, transform lives, regenerative economics, sustainable business practices, community empowerment, pandemic, business as usual, existential threat, leadership, communication, integrity, religious traditions, environmental crisis, technology, renewable energy, solar power, wind power, geothermal energy, conservation, preservation, sustainability, regenerative systems, healing the planet, compassion, capitalism, profit, humanity, stewardship, future of business, leadership principles

"Living in a gated community will not protect you from not having air to breathe or clean water to drink." - Gayle Turner, highlighting the significance of prioritizing environmental and social concerns.

[Why This Is Important] The main message of the episode is to emphasize the need for compassion, care, and collaboration in shaping a sustainable future. The main message revolves around becoming a person worth listening to, especially in relation to the discussed stories of community revitalization and environmental sustainability.

[What You Need to Know] Listeners need to know about the pressing need for cooperation, the impact of young minds being nurtured with social and environmental awareness, and the importance of considering ourselves as stewards rather than dominators of the environment.

[What You Need to Do]

1. Reflect on the stories shared and consider how you can contribute to creating a more compassionate and sustainable future.

2. Educate yourself on community revitalization efforts and environmental sustainability projects in your area.

3. Focus on fostering a culture of care and collaboration in your personal and professional life.

[TAKE ACTION] Do this now. Engage in conversations and activities that promote environmental and social awareness within your community. Whether it's volunteering for an environmental organization or leading discussions on sustainability, take an active role in fostering positive change.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures.

Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc.

Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

adaptive reuse, restoring a neighborhood, metropolitan area, equity, poverty, mass transportation, revival, compassion, collaboration, multicultural, value, sustainability, recycling policy, walkable communities, climate change, conscious living community, zero footprint, self-sustainable, harmony with nature, affordable housing, agriculture, civil war, 3rd World War, dominion over nature, survival on earth, service of self, business people, reward, value, appreciation, Shelli Jost Brady, Gayle Turner.