Welcome back to another episode of Stories Matter! Helping Leaders Transform Lives. In today's episode, titled "History is a Story," your hosts Shelli Jost Brady and Gayle Turner are joined by special guest Danita Rountree Green to discuss the power of storytelling in shaping our understanding of history. They delve into the significance of a local organization's rebranding efforts, highlighting the importance of embracing a new identity rather than just making surface-level changes. Our hosts and guest reflect on the evolving narrative surrounding historical events, with events being held at various museums and the impact of the Black Lives Matter movement. Stay tuned as they explore the importance of inclusivity, the value of personal narratives, and the potential for healing through truth-telling and building relationships across racial divides. This thought-provoking episode will encourage you to examine your own perspective and consider the transformative power of stories. So grab your headphones, settle in, and let's dive into this captivating discussion on the significance of history as a story.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Danita Rountree Green is Executive Director at Coming Together Virginia. She’s a Transformational Storyteller and an Historical & Generational Harms Specialist. She combines her knowledge of fine art, storytelling and trauma informed care to help individuals, families and communities to work through trauma including generational and historic trauma resulting in implicit bias and racial disparity.

https://www.linkedin.com/in/danita-rountree-green-88b95b151/

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

Danita Rountree Green, organization rebranding, brand identity, superficial changes, lipstick on a pig, listening, shaping, events, museums, African American Museum, Civil War Museum, Branch Museum, Black Lives Matter movement, regeneration, visitors, storytelling, subjective, excluded, inclusively, perspectives, multiple stories, unified narrative, dual action, storytellers, personal stories, experiences, playwriting, racial stereotypes, diversity, media portrayals, progress, race relations, history, Enslavement legacy, truth-telling, relationships, healing wounds.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Danita Rountree Green is Executive Director at Coming Together Virginia. She’s a Transformational Storyteller and an Historical & Generational Harms Specialist. She combines her knowledge of fine art, storytelling and trauma informed care to help individuals, families and communities to work through trauma including generational and historic trauma resulting in implicit bias and racial disparity.

https://www.linkedin.com/in/danita-rountree-green-88b95b151/

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

Danita Rountree Green, white supremacy, fragility, deconstructing Karen, white women, storytelling, meaning, journey, Coming to the Table, Coming Together Virginia, leadership, influence, author, playwright, Virginia, segregation, teacher, writer, Coming to the Table RVA, pandemic, racial healing, Confederacy, blended society, Nelson Mandela, growth, Love Locked Down Theater, cast members, leadership skills, meeting new people

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Nathan Toft, owner and lead strategist at Dragons Tooth Marketing. He's a whole-brain thinker, driven

-to understand the category, brand, and consumer,

-to find the human story in the data, and

-to transform the way brands interact with people to the benefit of both.

Check Out his Linked In profile to learn more

https://www.linkedin.com/in/nathantoft/

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

Nathan Toft, steward, CEOs, organizations, brand, community, Patagonia, responsibility, values, Ray Anderson, transformative impact, business venture, Gandhi, King, moonshot vision, achievements, licenses, consumers, suppliers, local government officials, constituencies, promise, consumers, employees, financial community, business community, integrity, Discover, Chicago, call center, good steward, relationships, climate change.

Welcome to another episode of Stories Matter! Helping Leaders Transform Lives. In today's episode, titled "Financial Branding," we are joined by our guest, Nathan Toft from Dragons Tooth Marketing. Together with your hosts, Shelli Jost Brady and Gayle Turner, we will dive into the world of financial branding and explore the importance of managing expectations and fulfilling promises. We'll discuss how untrustworthy behavior can impact a company's reputation and stock value, using Netflix as a case study. Additionally, Nathan will share insights on brand investment, accountability, and the key constituencies that shape a brand's value. Join us as we unravel the power of storytelling in the world of finance.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Nathan Toft, owner and lead strategist at Dragons Tooth Marketing. He's a whole-brain thinker, driven

-to understand the category, brand, and consumer,

-to find the human story in the data, and

-to transform the way brands interact with people to the benefit of both.

Check Out his Linked In profile to learn more

https://www.linkedin.com/in/nathantoft/

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

Nathan Toft, investing in the brand, managing expectations, fulfilling promises, untrustworthy behavior, questioning handling of money, managing reputation, managing trust, stock value, consumer anger, stock value tanking, losing value, senior management, finance constituency, governance, financial relationships, brand impact, brand investment, company assets, Coca Cola, Apple, prioritizing customers, prioritizing employees, brand benefits, functional attributes, delivery methods, core values, emotional benefits, self-expression, brand relationships, decline in sales

In this episode of Stories Matter! Helping Leaders Transform Lives, hosts Shelli Jost Brady and Gayle Turner and their guest, Nathan Toft, explore the topic of employer branding. They delve into the importance of a consistent brand image throughout an organization, how employees can shape and represent that image, and the impact of employee-employer relationships. Through captivating stories from companies like Bloomingdale and Coca Cola, as well as discussions about Starbucks, they highlight the significance of aligning a brand's values with its actions. Join us as we explore the power of authentic connections, the role of vision in decision-making, and the growing trend of companies prioritizing the well-being of their employees. Stay tuned for an engaging and insightful episode packed with valuable lessons for leaders and listeners alike.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Nathan Toft, owner and lead strategist at Dragons Tooth Marketing. He's a whole-brain thinker, driven

-to understand the category, brand, and consumer,

-to find the human story in the data, and

-to transform the way brands interact with people to the benefit of both.

Check Out his Linked In profile to learn more

https://www.linkedin.com/in/nathantoft/

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

Nathan Toft, consistent brand image, HR department, press releases, CEO, staff, recruits, opportunities, values, community, employees, uphold, representing the company, Steve Spyro, executive VP, Bloomingdale, welcoming atmosphere, store, one big family, mistakes, learning opportunities, customers, relationship, employers, overall health, joy, fulfillment, shaping, interactions, consumers, brand promise, Coca Cola's involvement, civil rights era, Martin Luther King, Atlanta, civil rights movement, platform, talk, Coke's efforts, Starbucks, health insurance, part-time employees, incident, Philadelphia, corporation-wide shutdown, questionable behavior, unionize, underlying issues, prioritize, needs, authenticity, stakeholders, vision, negative news, treatment of employees, positive changes, pay, living wage

Coming up on this episode of "Stories Matter! Helping Leaders Transform Lives," we delve into the fascinating story of Netflix's attempt to transition from DVD rentals to streaming, and the lessons leaders can learn from this branding challenge. Join our hosts Shelli Jost Brady and Gayle Turner as they welcome their guest, Nathan Toft, owner and lead strategist at Dragons Tooth Marketing. Stay tuned as we explore the importance of protecting a business's brand, the impact of effective communication during transitions, and the relationship between Netflix and its customers. Let's dive into the world of brand management and discover how leaders can navigate these transformative moments to ensure success.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Nathan Toft, owner and lead strategist at Dragons Tooth Marketing. He's a whole-brain thinker, driven

-to understand the category, brand, and consumer,

-to find the human story in the data, and

-to transform the way brands interact with people to the benefit of both.

Check Out his Linked In profile to learn more

https://www.linkedin.com/in/nathantoft/

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

Nathan Toft, Netflix, DVD service, streaming, Quickster, revenue, internet accessibility, customers, backlash, market, collection, movies, goodwill, search, separate, brand, leaders, consumer, B2B, professional services, protect, investors, VC community, tech company, entertainment company, consumer revolt, announcement, apology video, story, identity, dating, connection, relationship, library DVDs, lagger, cutting-edge, brand promise, expectation, future sales, CEO, constituencies, stakeholders, relationship building, transition, loyal customers, bridges, Gail Turner, Shelly Yost Brady, Nathan Toft, Dragons Tooth Marketing, Brand Center

In today's episode of Stories Matter! Helping Leaders Transform Lives, we delve into the captivating world of recruiting stories. Join your hosts Shelli Jost Brady and Gayle Turner as they explore the power of storytelling in attracting and hiring the right candidates for your organization. From the importance of company culture to the significance of work-life balance, our guests share their insights and experiences on building authentic relationships with potential employees. Discover how the stories we tell can shape our identity, cultivate a thriving work environment, and ultimately transform lives. Don't miss out on this engaging and informative episode of Stories Matter! Helping Leaders Transform Lives

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

culture, fitting in, leadership, storytelling, professional growth, phone company, long hours, dedication, hard work, problem-solving, honesty, chemical spills, accountability, corporate responsibility, Better Business Bureau accreditation, identity, transactional relationships, work environment, experience, salary, benefits, work-life balance, family, hiring, team player, genuine, brand, recruiting, dating, work spouses, attitude, training, commitment.

Welcome back to another episode of "Stories Matter! Helping Leaders Transform Lives." In today's episode, "Leadership Stories," your hosts Shelli Jost Brady and Gayle Turner dive deep into the world of leadership stories and philosophy. Fueled by their experience, they explore the choices leaders make when it comes to organizing their companies, the importance of clarity in entrepreneurial endeavors, and the value of creating relationships in leadership. They stress the need for effective delegation, clear communication, and understanding of roles in a work environment. With personal anecdotes and historical examples, they shed light on the power of embracing growth, learning from mistakes, and fostering a culture of collaboration and empowerment within organizations. So join us as we uncover the transformative stories that shape leaders and inspire them to create a positive impact in the world. This is "Stories Matter! Helping Leaders Transform Lives."

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

company structure, organization choice, entrepreneurial confusion, delegation, authority approval, leadership relationships, accountability, responsibility, autonomy, clarity, effective delegation, mistakes as lessons, instructional storytelling, guilt, shame, blame, learning from mistakes, entrepreneurial mindset, growing followers vs. innovators, Nestles doll, effective communication, misunderstandings, directives, collaboration, inclusiveness, curiosity, leadership qualities, clear communication, understanding roles, misinterpreted commands, miscommunication consequences, learning opportunities, growth mindset, small efficient organization, pecking order, hierarchy hindrance, culture of collaboration, empowerment, leadership model, expectations clarity, top-down leadership, defining behavior, misinformation consequences, taking action responsibility, tolerance for mistakes.

Welcome back to another episode of Stories Matter! Helping Leaders Transform Lives. In today's segment, we dive into the world of marketing stories with our host, Gayle Turner. Joining forces with Shelli Jost Brady, they explore the art of differentiation, the power of storytelling, and the importance of crafting a compelling narrative for customers, employees, and partners. From Starbucks' unique positioning to the role of internal stories in shaping self-perception, this episode offers valuable insights for marketers and business owners alike. So grab your favorite cup of coffee and get ready to learn how Stories Matter in the world of marketing. Let's dive in!

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

Gayle Turner, Shelli Jost Brady, marketing strategies, differentiation, positioning, brand story, customers' needs, solutions, value for money, informed decisions, storytelling, Starbucks, competition, four P's of marketing, operating models, narrative, consistency, trust, credibility, sales story, marketing story, self-worth, change in design, drive-through services, branding, McDonald's, regular customer, coffee shops, remote work, drive-through convenience, innovation, marketplace, automation, survival, operations, R&D integration, performance evaluation, networking, collaboration, third space, office alternative, higher price, socializing, smoking, Navy.

Welcome back to another episode of Stories Matter! Helping Leaders Transform Lives. In today's episode, titled "Sales Stories," your hosts Shelli Jost Brady and Gayle Turner dive deep into the world of sales and the power of storytelling. We explore how adopting a relationship-building approach is crucial in the enrollment process, drawing parallels to the world of dating. Join us as we discuss the effectiveness of using sales stories to connect with customers, rather than relying solely on facts and figures. We'll debunk the myth of the pushy salesperson and unveil the secrets to engaging and captivating potential clients. Gayle and Shelli share their experiences in advertising and consulting, shedding light on the art of sharing stories that establish rapport and trust. So, grab your headphones and get ready to uncover the transformative power of storytelling in sales. Let's get started on this exciting journey of connecting, empathizing, and transforming lives!

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures. Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/ 

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc. Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Subscribe to The Storytellers Channel’s newsletter by downloading a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

enrollment, building a relationship, connection, dating analogy, desires, needs, fulfilling needs, positive reaction, thoughts, sales stories, selling, facts, stories we tell ourselves, effective sharing, storytelling in sales, emotional buying, logical justification, pressure, worst types of salespeople, making a connection, engaging someone, losing attention, clothing store scenario, advertising, consulting, initial rapport, redirecting the conversation, short and succinct story, talking about themselves, trust-building process, storytelling and selling, appropriate timing, understanding others, non-arrogant self-sharing, connection and relating, B2B interactions