Stories of Market Research: The Insightrix Podcast

Stories of Market Research: The Insightrix Podcast

By Insightrix Research Inc.BusinessManagement
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Stories of Market Research: The Insightrix Podcast episodes

  • Episode 29 Part 2: Co-creating Culture, MRX and Design Thinking
    Part two continues off where part one left us with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research. Karen, Evan and Sharday, where we are defining workplace culture and co-creation and diving into how insights can […]
    30 min
  • Episode 29 Part One: Workplace and Ethnography Research
    Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible schedules are here to stay.
    In Episode 29, Sharday connects with Karen Jaw-Madson, principal of Co.-Design of Work Experience + author of Culture Your Culture: Innovating Experiences @ Work, and Evan Hanover, anthropologist and director for Conifer Research.
    35 min
  • Episode 28: Shopper Insights with Mike Moussallem
    On a product shelf, everything is competing for your attention and ultimately your loyalty as a consumer. But the shop reality of it is that decisions are made by shoppers in mere moments and THAT is what shopper insight researchers are looking to understand. We are talking about split-second decisions made by customers – if […]
    34 min
  • Episode 27: Insightrix 2021 Holiday Wrap Up
    On this special year-end episode of Stories of Market Research, Sharday is joined by Shonna Caldwell, our CRO at Insightrix Research. Together, they wrap up the new year in their festive reds, discussing some year-end updates. In episode 27, Sharday and Shonna discuss what is happening in and around Insightrix. As we settle into our […]
    0 min
  • Episode 26: Creating a Smarter Customer Experience
    There is a significant amount of buzz around the idea of providing your customer with a great experience – one that is better than your competitors.You’ll be met with recommendations on how to delight customers, no matter the cost. But customers today have a much higher expectation than customers from yesterday, which leaves brands needing […]
    0 min
  • Episode 25: Consumer Research – A Post-Pandemic Lens
    Consumer behaviour during the pandemic has shifted – yes – but other factors often go into purchase decisions, whether the pandemic played a hand in their need or not. In Episode 25 of SoMR, we are talking about consumer research through a pandemic lens. We talk with Jeremy King, CEO at Attest. Jeremy gives us a […]
    0 min
  • Episode 24: Passive Metering? Data Collection Ethics + Tools for Success
    Passive data collection, or passive metering, is a market research technique that allows data collection without the participants’ direct involvement being studied. With their full knowledge and consent, of course, passive metering can record the participant’s activity – such as a website visit, application usage, what they have purchased, and so much more. This activity […]
    0 min
  • Episode 23: Using Market Research for Advocacy – Facts for Funding
    Market research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research. In Episode 23 of Stories of Market Research: The Insightrix Podcast, we’re talking about what those benefits are, how market research for advocacy organizations can differ from research with […]
    0 min

About Stories of Market Research: The Insightrix Podcast

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Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives within market research. On the podcast, we will interview research and…