Stories of Market Research: The Insightrix Podcast

As a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They’ve had to learn new systems and new ways of staying operational in what is a completely unprecedented business environment.

We're back - and this time, we're talking niche panels!

Stories of Market Research: The Insightrix Podcast returns, and this time, we’re talking about how niche panels are developed. For the discussion, we use a recently built panel (our young adult panel) as a model of how a niche panel is developed. We chat about how this niche young adult panel was envisioned, recruited for and talk about some of the research they’ve already participated in - and some in which they may be engaged in the future.

Niche panels are more specific than general market research panels. Sometimes, brands require information stemming from specific populations – like an age range, occupation or lifestyle – to ensure they get information from only that population segment with the unique knowledge base they are looking to tap into.

Episode 16 of Stories of Market Research: The Insightrix Podcast is different from episodes we've produced in the past.

Where past episodes have looked to speak with business leaders and research professionals from all over the globe to discuss different aspects of the market research industry, Episode 16 – Market Research & COVID-19 focuses more on our company, Insightrix Research, to tell our own story of how we’re adapting our business and our operations to the ongoing COVID-19 pandemic.

This episode of Stories of Market Research is different than the episodes we’ve produced in the past. Episode 16 – Market Research & COVID-19 focuses more on our company, Insightrix Research, to tell our own story of how we’re adapting our business and our operations to the ongoing COVID-19 pandemic. In the episode, we speak […]

Stories of Market Research is back and we’re talking about market research associations.

Market research associations play an important role in the insights and research industry...

Stories of Market Research is back and we’re talking about market research associations. In Episode 15 of Stories of Market Research: The Insightrix Podcast, we’re looking at that role with episode guest, Joaquim Bretcha, International Director at Netquest and President of ESOMAR. In the episode, Joaquim and Duncan discuss some ESOMAR history and how Joaquim became involved with […]

Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode for a brand-new year.

In Episode 14 of the Insightrix Podcast series, we’re talking about market research and data visualization...

Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode for a brand-new year. In Episode 14 of the Insightrix Podcast series, we’re talking about market research and data visualization. Data visualization and data representation are an important part of market research reporting because they make data sets that might be […]

The thirteenth episode of Stories of Market Research: The Insightrix Podcast is here.

This episode is all about market research and marketing in China and features episode guest, Andrew Kuiler, who joins the conversation by telephone from Shanghai...