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Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast episodes
- Episode 08: Schedule UpdateWelcome back! We’ve been away for a while, planning and producing a brand new second season of Stories of Market Research: The Insightrix Podcast for 2019. Since it’s been a while, we thought we would produce a short schedule update to let you know where we’ve been and what we’ve been up to – as […]0 min
- Episode 7: Market Research & Ad TestingThe seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and how the practice has changed over the years. We also speak to some of the benefits companies can expect from ad testing.32 min
- Episode 07: Advertising Research – How Important is it?The seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and how the practice has changed over the years. We also speak to some of the […]0 min
- Episode 6: Market Research Online CommunitiesIn our sixth episode, we're discussing market research online communities - What are they? What kinds of research do they do? Just who is using them?41 min
- Episode 06: Market Research Online Communities – Do They Work?We’re joined by Megan McDowell, an Insightrix Communities Account Manager and all-around expert on online communities. She lays out what they are and how they are used, and speaks to an Insightrix Communities project, Young Futures, to illustrate some of their benefits and new ways these powerful research tools can be used.0 min
- Episode 05: The Young Market Research Panel – a Career in Research!?In this fifth episode of Stories of Market Research, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research professional working in their careers in market research. These young […]0 min
- Episode 5: Careers in Market ResearchIn this fifth episode of Stories of Market Research, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research professional working in their careers in market research...44 min
- Episode 4: Market Research & the World of MarketingIn our fourth episode, we discuss how and where the worlds of marketing and market research collide – or more exactly, how marketing practices blend with market research methodologies...32 min
- Episode 04: Using Market Research to Validate Marketing InitiativesIn this episode, learn more about how market research can help validate marketing initiatives, help justify those marketing budgets all marketers struggle with and how to make sense out of data, all while trying to live in the “land of the unicorns” ….0 min
- Episode 3: Market Research & The Customer ExperienceIn our third episode, Market Research and the Customer Experience, we are joined by Insightrix Senior Researcher, Jhumur Choudhury, as the co-host for the episode. She offers her experience and viewpoints for a chat about market research customer experience programs with our guest for the episode, John Morton, a voice of market consultant and expert in the field of customer experience management...49 min
About Stories of Market Research: The Insightrix Podcast
From the publisher's feed
Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives within market research. On the podcast, we will interview research and…
business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policymakers, business and academic researchers and anyone else with interest in the field. Play our latest podcast below. Then, subscribe and never miss an episode - and don't forget to click that share button!