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Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast episodes
- Episode 13: Product Design, Marketing, and the Chinese MarketThis episode is all about market research and marketing in China and features episode guest Andrew Kuiler, who joins the conversation by telephone from Shanghai. Andrew Kuiler is the CEO and founder of The Silk Initiative (TSI), a brand consultancy located in Shanghai, China. Doing a bulk of its business working with brands in the food and […]0 min
- Episode 12: Market Research & Prototype TestingStories of Market Research: The Insightrix Podcast is back again with a brand-new episode to get you through those summer days.In our latest podcast episode, Market Research & Prototype Testing, Duncan is joined by our Research Director, Lang McGilp, as co-host to speak with episode guest, Ben Jacobson...54 min
- Episode 12: The Do’s and Don’ts of Prototype TestingIn our latest podcast episode, Market Research & Prototype Testing, our host is joined by our Research Director, Lang McGilp, as co-host to speak with episode guest, Ben Jacobson. Ben is a partner at Conifer Research, a design research consultancy in Chicago that has worked in prototype testing with brands that include Samsung, Pepsi, Nestle […]0 min
- Episode 11: IIeX NA 2019 Recap with Priscilla McKinneyWelcome to the Insightrix Recap of IIeX NA 2019! The 2019 Insights Innovation Exchange North America (IIeX NA) conference was in Austin, Texas in April and members of the Insightrix Communities team were in attendance – and we get to hear all about it! To kick off the episode, we speak with a client success manager with our Insightrix Communities […]0 min
- Episode 11: IIeX NA 2019 Recap & Priscilla McKinneyInsightrix was at IIeX NA 2019!The 2019 Insights Innovation Exchange North America (IIeX NA) conference was in Austin, Texas in April and members of the Insightrix Communities team were in attendance – and we get to hear all about it!53 min
- Episode 10: Cannabis Legalization – Branding, Marketing and MoreConsidering that Insightrix is an agile and independent market research company, always looking to explore and benchmark new and developing industries, we wanted to learn more about cannabis in Canada and explore the business sector further.0 min
- Episode 10: Market Research & Cannabis RetailIn the tenth episode of Stories of Market Research: The Insightrix Podcast, we’re exploring the cannabis retail sector...32 min
- Episode 9: Digital Marketing & Small BusinessStories of Market Research: The Insightrix Podcast is back with a brand new episode for a brand-new season.Season 2 opens with Episode 9: Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur and communications consultant, Katrina German...0 min
- Episode 09: Tools to Support SMB and their Digital MarketingStories of Market Research: The Insightrix Podcast is back with a brand new episode for a brand new season. Season 2 opens with Episode 9: Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur and communications consultant, Katrina German. In our conversation, Katrina unpacks some of the knowledge and the […]0 min
- Schedule UpdateSince it's been a while, we thought we would produce a short schedule update to let you know where we've been and what we've been up to - as well as to give a sneak peak into what is coming in Season 2.4 min
About Stories of Market Research: The Insightrix Podcast
From the publisher's feed
Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives within market research. On the podcast, we will interview research and…
business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policymakers, business and academic researchers and anyone else with interest in the field. Play our latest podcast below. Then, subscribe and never miss an episode - and don't forget to click that share button!