STORY + AUDIENCE with Jill Golick & Annelise Larson

In this last episode of Season 1, screenwriter Jill Golick and digital strategist Annelise Larson answer some great listener questions like how does creating kid's content affect the STORY+AUDIENCE approach & what are the biggest mistakes made in both story and audience development. They also share some of their ideas for Season 2 and invite others to join their conversation.Mentioned in this episode:TVTropes.orgCOPPA (Children's Online Privacy Protection Act)Canada Media Fund: Children's...

In this second last episode of the first season, screenwriter Jill Golick and digital strategist Annelise Larson look at the "care & feeding" of the audience (and the storyteller) through the power of data. For this week's homework, Jill and the listeners will dig into the analytics of their website and social media to figure out what is working and what is not and stopping the latter.Mentioned in this episode:Phil DeFrancoThe Good Place PodcastThe West Wing PodcastCritical Role Crowdfund...

In this sixth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore how to use the STORY+AUDIENCE approach to help you and your work get found more easily online. This is about more than appealing to the algorithms of the search engines (by using search engine optimization) and includes thinking strategically about social sharing and the first few minutes of your television show, web series or film. Annelise encourages Jill and the listeners to revisit the homework ...

In this fifth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore the concept of fandom and how to write scripts that inspire & invite these superfans into your storyworld. The homework this week is to walk in the shoes of fandom and for listeners to find existing fan influencers, conversations and communities that align closely with their own work. Mentioned in this episode:Sonic the Hedgehog fansVeronica Mars fansHarry Potter fansStarKid fansVlogbrothers fan...

In this fourth episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how writers and other creatives need to grow their own audiences. Jill explores how she can use the tools in her writer's toolbox to create an online version of herself, a persona, to only share as much of her life as she strategically needs to and Annelise challenges her to use what she's learned so far in some very practical and applied ways.Mentioned in this episode:YouTuber DemonetizationNew Yo...

In this third episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how the research that many writers do during the development phase for their scripts, can be deepened and repurposed for strategic audience development (and which can probably start earlier than you think). Annelise also gives everyone a long list of free tools and a process for enhancing the research for your writing to help find your audience.Mentioned in this episode:NorsemenGoogle TrendsGoogle A...

In this second episode, screenwriter Jill Golick and strategist Annelise Larson discuss the power of specificity and how it can help increase the authenticity of your story and the effectiveness of your audience development/marketing. Annelise also gives Jill and the listeners homework and a process that will help segment specific audiences for a story.Examples mentioned in this episode:FleabagNew book by Greta Thunberg’s mother #IWDFCFBATK (I Would Die for Claire from Bon Appetit Test Kitche...

In this first episode of Season 1, screenwriter Jill Golick and strategist Annelise Larson discuss the inspiration for this series, which episodes they are each looking forward to and why they believe the STORY+AUDIENCE combo is key for successful business models in media storytelling. And Jill and the listeners get their first homework assignment from Annelise in how to apply the STORY+AUDIENCE approach to their current set of projects. Examples mentioned in this episode:Fleabag Lizzie Benne...