Velvet Rope Playbook

Story-Based Pricing—How to Charge More and Get It


Listen Later

In this episode of The Velvet Rope Playbook, we dive into the power of story-based pricing—how shifting the narrativearound your offer can instantly elevate your rates and attract premium clients.

Meet Jennifer—a business coach who was delivering seven-figure results for her clients while charging just $5,000 for her coaching package. That’s solid money, but for the level of transformation she was delivering, she was seriously undercharging. Then Jennifer made one small but powerful shift: she changed the stories she told about her work. She didn’t add more calls, change her framework, or do anything drastic—she simply reframed the way she communicated her value. The result? She doubled her rates to $10,000 overnight—and her best clients didn’t even hesitate to pay it.

This episode breaks down exactly how Jennifer made that shift—and how you can use story-based pricing to elevate your rates, close bigger deals, and attract higher-quality clients.

💡 What You’ll Learn in This Episode:

✅ Why your pricing problem might actually be a story problem

✅ How to craft a powerful narrative that positions your offer as high-value

✅ The psychology behind why affluent clients are more than happy to pay premium rates—when the story matches the value

✅ How to identify and communicate the transformational outcomes of your work

✅ Simple tweaks to your messaging that can double (or triple) your pricing overnight

🔥 Key Takeaway:

You don’t need to add more value to charge more—you need to communicate the value you’re already delivering through better storytelling.

🚀 Want to master the art of story-based pricing and unlock premium rates?

If you’re ready to stop undercharging and start attracting high-paying clients who happily pay your worth, you need to check out the Velvet Rope Storytelling Masterclass. This masterclass dives deeper into the exact storytelling frameworks that high-level professionals use to position their services as must-have, premium offers. You’ll learn how to craft a compelling narrative, communicate transformational value, and confidently charge more—without adding extra work.

👉 Join the Velvet Rope Storytelling Masterclass today and discover how to elevate your pricing and close bigger deals with ease.

➡️ Click here to enroll now

#StoryBasedPricing #ChargeWhatYoureWorth #PremiumPricing #HighTicketSales #StorytellingStrategy #BusinessGrowth #AttractHighPayingClients #RaiseYourRates #LuxuryMarketing #ClientPsychology #ValueCommunication #SalesStrategy

...more
View all episodesView all episodes
Download on the App Store

Velvet Rope PlaybookBy Mark Satterfield

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

18 ratings


More shows like Velvet Rope Playbook

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,447 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,569 Listeners

The School of Greatness by Lewis Howes

The School of Greatness

21,270 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,789 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,348 Listeners

Oprah's Super Soul by Oprah

Oprah's Super Soul

31,950 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,731 Listeners

Hustle Humbly Podcast by Alissa Jenkins & Katy Caldwell

Hustle Humbly Podcast

873 Listeners

Founder's Story by IBH Media

Founder's Story

166 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,416 Listeners

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

713 Listeners

Andy Elliott's Elite Mindset Motivation and Sales Training by Andy Elliott

Andy Elliott's Elite Mindset Motivation and Sales Training

159 Listeners

The Millionaire Real Estate Agent | The MREA Podcast by Keller Podcast Network

The Millionaire Real Estate Agent | The MREA Podcast

353 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

116 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

78 Listeners